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You clean out your closet every year—why wouldn't you give the same attention to your CRM? It's time to break out the digital pruning shears, trash can and buffing cloth and give it a good once-over.
Your prospect has just read the best marketing email you've ever written. Now what? Unless your email has a clear call to action (CTA), there's a good chance you've just lost a new sale.
This e-book shares the stories of three successful small business owners using content marketing to educate customers, create customer evangelists, upsell and achieve success they never thought possible.