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You clean out your closet every year—why wouldn't you give the same attention to your CRM? It's time to break out the digital pruning shears, trash can and buffing cloth and give it a good once-over.
Your prospect has just read the best marketing email you've ever written. Now what? Unless your email has a clear call to action (CTA), there's a good chance you've just lost a new sale.
As a busy small business owner, you may be tempted to hang back and rely on SEO, advertising and other promotions to drive traffic to your website. But to really get the traffic flowing, it's time to turbocharge your presence.