These Digital Marketing Qualifications have been put together to help you succeed with Online and Digital Marketing, Awarded by the Worlds Largest Institute of Marketing professionals – The Chartered Institute of Marketing.
There are a few to choose from, if you don’t know where to start and are new to this field – we would suggest the Diploma in Digital Marketing which is the best seller or if you want something shorter try the Digital Marketing Essentials Award.
Note on Exemptions: If you are an existing CIM graduate or have a marketing degree you may be exempt from one of the units within these qualifications.
Diploma in Digital Marketing
The Diploma in Digital Marketing gives you the core knowledge and skills on what digital marketing is about, the buzz words and main trends. It covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.
Duration: 6 to 12 months
Diploma in Mobile Marketing
Find out more about how mobile phones are used in marketing, click to call, types of mobile advertising, SMS marketing, the importance of games, designing apps , mobile payment systems, proximity marketing and social media. Ensure you understand mobile analytics, legislation, regulation and codes of practice. This is a qualification for anyone working in marketing who wants to maximise opportunities in mobile marketing.
Duration: 6 to 12 months
Diploma in Digital Campaign Planning
The Diploma in Digital Campaign Planning gives you essential knowledge, the jargon and the techniques to create campaigns using online marketing. Find out more about how web sites, blogs and social networks are monitored by marketing managers. Decipher the buzz words and abbreviations: SEM, SEO, SMS, affiliates, email marketing and Web 2.0. Ensure you understand how to plan, execute and evaluate digital campaigns and how to organise for success.
Duration: 6 to 12 months
Diploma in Digital Metrics and Analytics
This qualification gives you essential knowledge, the buzz words and the techniques to gain insight into digital metrics and analytics. Find out more about how web sites, blogs and social networks are monitored by marketing managers. Decipher the jargon: CAWI, netnography, tagging, logfiles, sentiment, bounce rates, MROCs and DORCs. Ensure you understand web analytics, how to design online questionnaires and how to choose commercial tools.
Duration: 6 to 12 months
Diploma in Digital Media and Branding
The buzz words and the techniques to build brands both offline and online. Find out more about offline and online branding. Get behind the vocabulary to crack the acronyms: ACORN, ROMI, PESTEL and POS. Go beyond the abbreviations: SMS, MMS, SEO and RFP. Ensure you understand conversation banners, consumer psychology and models of communication. Discover how official web sites, adverts and promotional activities can complement consumer generated media to build an organisation’s assets.
Duration: 6 to 12 months
Digital Marketing Awards
You can now do individual units from the above diploma qualifications and gain Awards in your chosen units. The following Digital Marketing units are available to take as short qualifications:
- Digital Marketing Essentials Award
- Digital Marketing Planning Award
- Principles of Mobile Marketing Award
- Analytics & Social Media Monitoring Award
- Integrating Digital Media & Branding Award
- Implementing Digital Campaigns Award
Duration: 3 to 4 months
