This qualification can take from 6 to 12 months depending on how much time you dedicate to studying each week. You should plan to spend around 4 hours per week + further time to prepare for your assessment.

There is some flexibility built into your schedule so you can work around urgent work priorities, holidays and important family events.

All units are assessed by written assignment supported by our experienced team of tutors who will provide the guidance you need through live/recorded webinars and one to one support.
The course is delivered through 100% online distance learning with Videos/PDF downloads/eBooks supported by a dedicated team of expert tutors – so you can study anywhere and at your own pace. See below for more details on the what you get in the online learning package.

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Accredited by the world’s largest institute of Marketing Professionals

This qualification is accredited by the Chartered Institute of Marketing (CIM) who is the leading international professional marketing body with some 41,000 members worldwide. First established in 1911, it has for over a century, defined the marketing professional standards that operate in the UK and is the global champion of best marketing practice.

What are the topics covered on the course?

Unit 1: Digital Marketing Essentials

Learn about digital media channels, planning, implementing and monitoring. Teaching and assessment covers SEO, PPC, ad types, email marketing, viral marketing, online PR, affiliate marketing and social media.

Unit 2: Digital Marketing Planning

Understand the fundamental planning concepts for an online organisation together with key factors in implementation, measurement and evaluation of successful digital campaigns.

Unit 3: Marketing & Consumer Behaviour*

Managing marketing communications and brand support activities within organisations.

* If you have an existing marketing qualification, you may be exempt from this unit.

Download a more detailed version of the syllabus

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What is covered in the learning package?

Once enrolled, you will get:

  • A dedicated course support team who can support and respond to you quickly which is important if you have a busy job/life
  • An email series giving you access to the online learning + detailed next steps on getting registered with CIM
  • One-to-one kickstart call to help plan your learning journey
  • Access online course content through audio/video lectures
  • Receive course books and relevant supporting texts to download
  • Expert tutor support through recorded webinars guiding you through the assessment brief
  • Feedback on draft assessment work to make sure you are heading in the right direction
  • Further one-to-one calls with tutors if required
  • + additional access to premium learning content included (industry videos, ebooks, digital marketing templates) worth over £1,500

Start your learning for free – request access to online learning

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Where is this qualification going to take me if I study with MMC Learning?

A powerful accreditation

MMC is a leading distance learning centre for the Chartered Institute of Marketing (CIM) which means you will get an official, recognised certificate from the CIM when you pass – giving you the ultimate career and employer credibility.

Join lots of professionals who have already jumped forward

Lots of marketing professionals, managers and directors have been able to take their new knowledge to progress onto new roles, gain new contracts and re-think how existing business can be done better, saving thousands.

Taking you much further

At MMC, we have gone much further than providing you with a qualification – we are bringing 10 times more learning content and insights from UK experts and industry leaders to give you the knowledge to influence and make a real impact in your sector.

This will give you the confidence and transferable skills to walk into any marketing role with a solid platform to enable success.

Find out more on why you should choose MMC as your learning provider?

Start your learning for free – request access to online learning

Download Info & Try E-Learning Enrol

What is the cost?

There are two parts to the cost of this qualification:

MMC course fees

Course/tuition fees payable to MMC Learning which provides you with a comprehensive package of study materials and support. (around £497 per module)*

CIM membership/assessment fees

Registration/membership and assessment fees payable to the Chartered Institute of Marketing. (£144 for registration and £85 per module for assessment)
* Are you funding the qualification by yourself?
Contact us below to explore the funding options available.

Download a more detailed breakdown of the price and payment options

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What our students say

Samantha Tonge, Strategic Marketing Leader

‘I have switched colleges…I’m now with MMC Learning and they seem an awful lot more professional and on the ball. I would definitely recommend them if they do the course you’re after.’

Stuart Reed, Senior Consultant

‘I just wanted to say thanks for such a professionally run course. The structure and approach was first class. Please also forward my thanks to the tutor whose guidance to approaching the case studies was invaluable.’

Wendy Hughes, Marketing and Communications Professional

‘I just wanted to send you a quick note to let you and the team know how valuable I have found this week’s module on Search Marketing. It’s so relevant to what I do at work and it has been extremely enjoyable!’

Sarah Martin-Tyrrell, Marketing Executive

‘The online learning environment is absolutely great I cannot speak more highly of it! It suits my lifestyle perfectly and is great with the live course tutor. I think this is a invaluable learning tool, it’s just like being in a classroom (and on a Saturday morning learning feels much better in your slippers & a cup of tea.’

Rene Power, Business Development Director

‘There are a number of benefits to studying online…the ability and flexibility of studying in your own time, particularly if you have a very demanding job. One of the reasons I chose the course with MMC was because it was accredited by the CIM and also contributed hours towards continued professional development, allowing me to use it to become a chartered marketer. The impact of the course on my day-to-day work has been very significant…I needed to be able to talk more knowledgeably and credibly about digital marketing to my clients and to bring the confidence of my team up a level. I would really recommend the course at MMC Learning to anybody who wants to get a head start in digital marketing.’

Start your learning for free – request access to online learning

Download Info & Try E-Learning Enrol

Download Information & Try E-Learning

Complete the form below to download information about the Diploma in Digital Marketing and access sample e-learning lessons.