Infusionsoft Success Story – Retail Success Story

Julie Goldman

Founder of The Original Runner Company

Location: Montclair, NJ
Owner: Julie Goldman
Employees:  12
Industry: Retial

Key Results:

  • Increased lead conversions by 60%
  • Expanded follow-up database by 500%
  • Boosted referrals by 80%

“Because we have an automated sequence that follows up with [prospects] for us, I really believe it helps retain a lot of people that we might have lost otherwise.”

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A match made in marketing heaven.

When Julie couldn’t find an aisle runner she loved while planning her wedding, she did what many entrepreneurs do: she created her own solution.

The Original Runner Company quickly gained national prominence among media and celebrities for their unique non-slip, high-quality aisle runner designs. But with a “system” that consisted of index cards stored in a box, Julie needed a better way to communicate with brides-to-be throughout the long sales cycle.

With Infusionsoft, business is now bliss. Automated nurture campaigns trigger once a prospect has requested a quote, leading to a 60% boost in conversions. And, there’s no more rifling through boxes to find information—the centralized CRM makes each contact’s history easily accessible. With her leads taken care of, Julie and her team can focus on designing her clients’ happily ever afters.