Mike Berry’s Best of Global Digital Marketing Storybook (co-authored with Hando Sinisalu) is a compilation of 30 award-winning digital marketing campaigns drawn from around the world. From a collection of several hundred hundreds of digital, mobile, social and integrated marketing case studies, from all vertical sectors (B2C, B2B, NGOs, Governmental), from major global brands and from tiny local not-for-profits, Mike and his team of researchers have compiled a compendium of work that showcases the best of digital marketing from around the world.
In this UK version of his “Digital Marketing Roadshow”, Mike packs the day with entertaining accounts of digital marketing best practice. These are delivered “MBA-style” as case studies with plenty of opportunity for small group work analysis and learning. You’ll leave the day with a head full of great ideas and a notebook brimming with the knowhow to make them happen in your local context.
Also on hand at the Show will be three of The Digiterati’s senior consultants – Carlton Jefferis, Marie Page and Geraint Holliman as well as MMC Learning’s Imran Farooq. They will be acting as discussion group moderators and will be on hand to give advice, share insights and answer your technical digital marketing questions.
The campaigns we will feature are 100% real world, real budgets, real marketing. And some are so new they haven’t yet been published.
Listen to this radio interview with presenter Mike Berry who talks about the project, his teaching approach and some of the case studies. [credit: The Internet Marketing Podcast from Site Visibility]