Marketing Planning Masterclass

Create and build Marketing plans with a ‘winning edge’

Marketing Planning Masterclass

Manchester • London • Online

Key Information Points

Based on over 40 years of real-world experience and a proven track record of success, Peter Rees will transfer the practical advice and expertise that you need to build Marketing Plans with a ‘winning edge’.

If you want to manage and accelerate business growth, this Masterclass is for you.

You will learn how to anticipate, identify and satisfy the wants and needs of your customers and clients. This knowledge will allow you to create and deliver products and services that add value to and are valued by your selected markets.

Understand how to generate higher levels of customer satisfaction, leading to improved business performance and growth.

Location:
Oxford Road, Manchester
A 10 min walk from Piccadilly train station
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Available Dates:
15 April 2015, 9.30am – 5pm GMT (FULL)

Future Dates:
If you have missed this event or can’t make it, scroll down to the bottom of this page to register your interest for future dates.

Location:
Pitfield St, Hoxton, N1 6NP
A short walk from Old Street or Hoxton stations
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Available Dates:
5 May 2015, 9.30am – 5pm GMT (FULL)

Future Dates:
If you have missed this event or can’t make it, scroll down to the bottom of this page to register your interest for future dates.

Location:
Log in from anywhere in the world with an internet connnection.

Available Dates:
New Dates coming soon 🙂

Future Dates:
If you have missed this event or can’t make it, scroll down to the bottom of this page to register your interest for future dates.

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What You’ll Learn

  • A method to build an actionable road-map to drive business growth
  • How to be truly better and different from competitors, in ways that can’t be easily copied
  • How to create realistic ‘value-add’ marketing plans
  • Tools to deliver and measure Customer Satisfaction and Brand Loyalty
  • Understand the practical realities of: Digital marketing, social media and e-commerce
  • Integrated Marketing Communications – Cut through the noise and get the best from online and offline channels

Programme

The role of Marketing

  • Marketing defined
  • Marketing vs. Sales
  • Customer orientation

A practical Marketing Planning Process

  • Marketing planning – the real secret
  • Marketing Plan – best practice, overview and structure

Marketplace Assessment and Market Research

  • Explaining Macro, Meso and Micro analyses
  • Identifying opportunities and responding to threats

The real purpose of Strategy

  • Three critical questions – that most companies can’t answer
  • Achieving results, filling the ‘planning gap’
  • Segmentation, Targeting and Positioning

Setting ‘SMART’ targets

  • Actionable objectives and how to set them
  • Measurement systems and the ‘feedback loop’

Creating, communicating and delivering ‘winning offers’

  • Creating your USP
  • Building sustainable competitive advantage
  • Building a truly different ‘marketing mix’

Digital Marketing: What, Why and How

  • Separate the hype from the reality
  • The real role of Digital Marketing and Social Media
  • e-commerce and marketing automation – Best practice

Measurement systems – Managing for success

  • Marketing metrics – what and how to measure
  • Controlling the outcome

Who is it for?

What is Included?

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Your Expert Trainer

Testimonials

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If you have questions about this training or any of our other training products please email us qualifications@mmclearning.com