RACE Digital Strategy Masterclass

Create a plan and process to Plan, Manage and Optimize your Online Marketing using the Smart Insights RACE Planning framework

RACE Digital Strategy Masterclass

Manchester
tbc (Half day – start 9:30am)
Price: £97

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Overview

Our research shows that around half of businesses don’t have an integrated digital strategy or plan while others are still failing to exploit the opportunities of Digital Marketing.

Without a plan for digital marketing you’ll lack direction and focus and you will fall behind more savvy competitors.

This Masterclass from Dr. Dave Chaffey of SmartInsights.com, the UK’s leading expert on Digital Marketing Strategy and Optimization, will help you quickly create a plan, prioritise and optimise your online marketing activities.

Your expert trainer – UK’s leading expert on Digital Marketing Strategy and Optimization

Programme

The programme is structured around the tried-and-trusted RACE Planning framework which covers all aspects of digital marketing needed to grow a business? It is used by Smart Insights members from the largest businesses like Barclays, BT Ecommerce and GSK through mid-size businesses across all sectors to one person businesses.

  • Introduction – What’s Hot and What’s Next in Digital?
  • Plan – Creating a digital marketing strategy
  • Reach – Boosting website visits and social network growth
  • Act – Encouraging interactions and leads online?
  • Convert – Generating online and offline sales using from existing contacts
  • Engage – Developing customer loyalty and growth using online marketing

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What you’ll learn

Who is it for?

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What do our previous delegates say?

Marketing planning and templates included

All delegates will receive a 50 page digital marketing workbook in Word format that they complete during the day and as a follow-up to create a robust digital marketing plan.

What does the template cover?

The template is structured around our simple RACE Planning framework giving a one page summary checklist of key online marketing activities for each part of RACE structured under the headings of Opportunity > Strategy > Action.

  • Introduction. How to use this RACE Planning Template
  • PLAN. Create a digital marketing strategy
  • REACH. Grow your audience online
  • ACT. Encourage brand interactions and leads
  • CONVERT. Increase sales through optimisation
  • ENGAGE. Build customer loyalty and advocacy
  • Resources. Tools to help you create and implement your plans

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If you have questions about this training or any of our other training products please email us qualifications@mmclearning.com