Advanced YouTube and Video Marketing, Twitter, Instagram, Pinterest, Google+, Snapchat and LinkedIn Marketing Masterclass

What you REALLY need to know about these platforms

Advanced YouTube and Video Marketing, Twitter, Instagram, Pinterest, Google+, Snapchat and LinkedIn Masterclass

Manchester • London • Online

Key information points

Facebook consumes a large chunk of people’s online time but in a multi-channel, always-connected world, brands need to be present – and relevant – across a range of digital outposts.

This one-day course, delivered by The Digiterati, builds on principles taught in the Facebook Marketing Masterclass and covers the other major social media and video platforms:

Twitter, Google+, Pinterest, Instagram, Vine, YouTube, Snapchat, LinkedIn

After attending this course you will have a clear understanding of how each platform can be used, which to select and how they can work together. You will take away actionable steps to help you optimise your social presence whether you’re a relative newcomer to social or a seasoned pro.

Location:
Oxford Road, Manchester
A 10 min walk from Piccadilly train station
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Available Dates:
16 April 2015, 9.30am – 5pm GMT (FULL)

Future Dates:
If you have missed this event or can’t make it, scroll down to the bottom of this page to register your interest for future dates.

Location:
Pitfield St, Hoxton, N1 6NP
A short walk from Old Street or Hoxton stations
View on Google Maps >>

Available Dates:
6 May 2015, 9.30am – 5pm GMT (FULL)

Future Dates:
If you have missed this event or can’t make it, scroll down to the bottom of this page to register your interest for future dates.

Location:
Log in from anywhere in the world with an internet connnection.

Available Dates:
MC1 – Advanced YouTube, Vine and Video Marketing – Online Masterclass
Date: 3 June 2015, 10am – 1pm GMT

MC2 – Advanced Twitter Marketing – Online Masterclass
Date: 4 June 2015, 10am – 1pm GMT

MC3 – Advanced Instagram, Pinterest, LinkedIn, Google+ and Snapchat Marketing – Online Masterclass
Date: 5 June 2015, 10am – 1pm GMT

Future Dates:
If you have missed this event or can’t make it, scroll down to the bottom of this page to register your interest for future dates.

Enrolment & Price:
The price of each online masterclass is £75, discounted to £50 if you book on more than one class.  Visit the main enrolment page to book your place.

Book your place here>>

What You’ll Learn

Programme

Twitter
We will cover key Twitter optimisation tips, Twitter ads, analytics and measurement plus:

  • The latest on Twitter usage and trends
  • What the future holds in store for brands on Twitter
  • The tricks to building a valuable follower-base
  • Why no-one is seeing your tweets, and what to do about it
  • Twitter cards. The little-known technique to drastically enhance your Twitter content
  • How to reach a competitor’s followers with Twitter Ads
  • How to convert followers to sales leads

Google+

  • The latest on growth and usage of Google+
  • What does the future hold for Google+?
  • How is Google+ important to businesses?
  • The four things you should do on G+ now

YouTube and video marketing

  • A deep-dive into YouTube
  • How to take advantage of the second biggest search engine
  • What most brands are getting wrong
  • Why you shouldn’t obsess about video views (and what you should obsess about instead)
  • The key steps to optimising your YouTube channel and keep people viewing your content
  • Tricks and tips to optimising individual videos using little-used techniques including annotations, end cards and YouTube search techniques
  • Common mistakes to avoid that could get you into disputes
  • YouTube ads options, which work best, and how to use them
  • Measurement – YouTube Analytics that may surprise you

Vine

  • Why Vine is the best short-video platform
  • How to easily distribute Vine videos across other platforms
  • Using Vine to enhance your Twitter content
  • Examples of how others are using Vine to brilliant effect

Pinterest

  • Who’s using Pinterest and what types of brands are best suited
  • How Pinterest can boost your SEO (or penalise it if done wrong)
  • Tips on what images to pin and how to optimise pins
  • Discover Rich Pins, Pinterest’s answer to Twitter Cards
  • The key things to distribute pinnable content as widely as possible
  • Understanding Pinterest Analytics
  • Pinterest Ads – what to expect and when it will become available

Instagram

  • Using Instagram as a marketing tool
  • The type of images that work best
  • Building a following and community
  • Examples of brands that are engaging with Instagram users
  • What is coming with Instagram ads?

Snapchat

  • Who is active on Snapchat?
  • Is Snapchat a viable marketing tool for businesses?
  • What are the key considerations and limitation
  • How to build a follower base
  • Snapchat Stories – what they are and how marketers can use them
  • How are others using Snapchat in their marketing communications

LinkedIn

  • Using LinkedIn to increase the visibility of your website content beyond the status update tool
  • Company Page best practice
  • Advertising using LinkedIn

Who Should Attend?

The Masterclasses are designed for people directly or indirectly involved with their business’ social media marketing and who are looking to improve their results.

Previous attendees have included:

Trainer

What is Included

Testimonials

Optional Resources

The Digiterati Toolkit: YouTube and Video Marketing, Twitter, Instagram, Pinterest, Google+ and Snapchat Marketing – £29

  • The Digiterati Social Media Checklist
    A step-by-step guide to help you develop a social strategy, setup and optimise your social presences, and form a content plan to grow a following and drive results.
  • How-to guides with instructions on how to implement the advanced techniques you learn on the training day
    How to add Twitter Cards to your website + how to create a Lead Generation card to capture email addresses + how to add Annotations to YouTube videos
  • 100 page YouTube guide for brands
    A detailed guide that explains the types of video content you should be using and how to get the most out of your YouTube channel.
  • The Definitive Social Media Image Sizes Cheat-Sheet
    Want to know the latest Twitter header image size? Or the best channel cover image size to use for YouTube users on iPad? This extensive worksheet has them all in one place.
  • Tools, Apps and Services
    A handy reference list of all the tools, apps and services covered during the webinars that can save you time.

Online Masterclasses FAQ

Online masterclass times are listed in Greenwich Mean Time (GMT). Check this link to find the webinar start time in your local time zone: http://www.timeanddate.com/
Our online masterclasses are recorded and uploaded to the MMC Learning site within 2 days of the live presentation. With your registration for the live webinar, you will also receive personal access to the webinar recording. Once the webinar recording is available on the MMC Learning site, you will receive an email with instructions on how to access the recording. You can access the webinar up to three months after the live presentation.
Each online masterclass is between 2 and 3 hours long.
We use GoToMeeting for our online masterclasses. You can listen in either via a phone or internet connection and watch the slides on screen. A handy chat area enables delegates to submit questions and comments.

If you can’t make the masterclass live, or get called away during the session, it’s no problem as you’ll also be given full access to the video recording.

Absolutely! In fact we actively encourage questions. You will be able to type your questions into the chat area and our webinar administrator will ensure the trainer is aware of them. Occasionally you may be invited to ask a question or provide your own input using your microphone, if you wish to do so. If we happen to receive many questions we may need to come back to some of them towards the end of the session.
Yes. We will pause for 10 minutes after every 50 minutes for comfort / refreshment breaks. Webinars resume promptly after the break.
No problem! Our online masterclasses are recorded and uploaded to the MMC Learning site within 2 days after the live presentation. With your registration for the masterclass, you will also receive personal access to the masterclass recording. Once the masterclass recording is available on the MMC Learning site, you will receive an email with instructions on how to access the recording. You can access and download the masterclass up to three months after the live presentation.
All the slides are displayed on the webinar screen which you will have ongoing access to afterwards via the recordings. We do not send a separate PDF of the slides.
Yes. However, one full face-to-face day equates to two or three online masterclasses so do make sure you have all the online classes in your Cart. You get a discount when you buy two or more online masterclasses at the same time.

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