Overview
This CIM Professional Certificate in Marketing qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility.
This CIM qualification is delivered through e-Learning over 12 months, assessed by 2 written assignments and 2 exams. The e-learning units comprise of high quality learning tutorials and videos from world leading marketing experts, see below to view some free tutorials.
MMC learning is the CIM Accredited Study Centre for working professionals providing cutting edge learning content with flexible ways to learn supported by a dedicated, experienced team of tutors and eCourse support staff. Now serving learners from small to large companies in over 50 countries!
Why Study this Course?
By the end of this qualification you should:
- Understand the function and fundamentals of marketing in some depth – including how to write and execute a marketing plan
- Know the many different ways of understanding and communicating with customers, and the function these methods serve
- Understand your organisation’s marketing environment, its many constituent parts, and how they work in unison
- Apply practical knowledge – including the collecting and analysing of data, and the establishment of marketing budgets
Course Content & Assessment
Course Assessment
For this CIM Certificate you will be assessed across the four modules using a blend of two basic methods:
- By formal examination.
- By assignments such as coursework and case studies that require longer answers and will often be based on various findings and recommendations within your own company (or a company of your choice).
Assessment for the four CIM Certificate modules are:
- Marketing Essentials (examination)
- Assessing the Marketing Environment (examination)
- Marketing Information and Research (assignment)
- Stakeholder Marketing (assignment)
In order to achieve this CIM Professional Certificate in Marketing qualification you need to pass all of the above assessments.
Course Content
There are four units covered in this Marketing Certificate course Marketing Essentials, Assessing the Marketing Environment, Market Information and Research and Marketing for Stakeholders.
Marketing Essentials
By the end of this unit you should be able to:
- Explain how marketing has evolved and the importance of market orientation in creating customer value
- Assess the importance of marketing, its cross-functional role and the contribution it makes to the organisation and society
- Identify and explain the stages in the marketing planning process
- Assess the key elements of the internal and external marketing environment that impact upon the organisation, its objectives and activities
- Identify and describe the characteristics and applications of each element of the marketing mix (7Ps)
Assessing the Marketing Environment
By the end of this unit you should be able to:
- Explain the nature and scope of the internal marketing environment, including the resource perspective
- Distinguish between the types of organisation within the public, private and voluntary sectors and understand the different influences and challenges they face and how their objectives differ as a result
- Identify and explain the different characteristics of the micro environment and recognise the sources of information required to gain a good understanding of the micro environment, its drivers and challenges – and distinguish from the natural environment
- Assess the importance and potential impact on a market-oriented organisation of key trends in political, economical, social, technological and legal/ethical/regulatory environment
- Consider the implications for organisations pursuing both economical and environmental sustainability as part of an agenda for CSR
Market Information and Research
By the end of this unit you should be able to:
- Identify appropriate information and marketing research requirements for marketing decision-making
- Evaluate the importance of customer databases and their contribution to providing detailed market information to support marketing decisions
- Review the processes involved in establishing an effective database
- Explain the nature and scope of the research industry and discuss the importance of working in line with the industry’s code of conduct
- Explain the process for selecting a marketing research supplier in domestic and international markets, developing the criteria to support that selection
- Explain the process for collecting marketing and customer information, utilising appropriate primary and secondary sources
- Appraise the suitability of different qualitative and quantitative research methodologies to serve different research situations
Marketing for Stakeholders
By the end of this unit you should be able to:
- Assess the relative importance of organisational stakeholders to the marketing function, and the impact they have on the organisation’s marketing activities
- Explain the importance of relationship marketing in the context of the organisation’s stakeholders in achieving their interest, involvement, commitment and loyalty
- Learn how the marketing mix can be effectively co-ordinated to support internal and external stakeholder relationships
- Explain how to co-ordinate the communications mix to communicate effectively with the organisation’s stakeholders in line with budget and time requirements
- Evaluate key methods for measuring the success of the marketing mix and communications activities
What You Get
- Detailed welcome pack and course guide available online
- Set of 4 CIM recommended work/text books, one for each unit
- Access to high quality online tutorials and videos delivered by experienced university lecturers
- Your own online learning system user access and progress tracking
- Quick response and support from a dedicated Courses Manager as your daily point of contact
- Expert support from an experienced eTutor to help you through your assessment
- Live introductory webinar for each unit to give you the best start possible
- Live assessment webinars with tips and guidance helping you to understand and tackle the assignment brief
- Unlimited playback options for any sessions missed
- Specialised live webinars directed towards techniques to succeed in examination unit
- Feedback and guidance service on your draft assignments
- Access to Linkedin group to meet other professional students studying on this course
- We arrange your assessment entry so you don't have to stress about getting forms sent to CIM for each exam board
- Flexible course schedule to accommodate for your holidays and any urgent things that may pop-up
- Bonus: Access to online video keynote lectures from industry leaders from Google, Facebook, eBay and more
- Bonus: Access live Mastermind webinars teaching 'how-to' aspects of social media marketing
- Bonus: Access to 7 steps to developing your social media strategy by Dave Chaffey, UK's leading author in Digital Marketing
Entry Criteria & Enrolment
Entry Criteria
This CIM Marketing qualification is the equivalent to the first year of a foundation degree, which means you’ll need to meet at least one of these criteria:
- Have a minimum of two ‘A’ Levels Hold any general Bachelors or Masters degree
- Hold a CIM Introductory Certificate in Marketing (Level 2 or 3) Have an NVQ or SVQ Level 3 (equivalent to NGF Level 3)
- Have an NVQ or SVQ Level 4 in any other subject (UK – equivalent to NGF Level 4 and above)
- Hold an international baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4
Business or marketing experience would be an advantage but isn’t essential.
However, if English isn’t your first language, you will also need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.