What You’ll Learn:

  • The difference between a great call to action and a poor one
  • How you can use CTAs to collect lead information or turn prospects into customers
  • Which CTAs actual companies are using right now to get their customers to take action
  • The most trusted sites to find additional CTA resources
  • And much more!

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Tips on Creating CTAs

Your prospect has just read the best marketing email you’ve ever written. Now what? Unless your email has a clear call to action (CTA), there’s a good chance you’ve just lost a new sale.

Read Lifecycle Marketing Essentials – Call to Action and discover how a button or a few simple words can make you more money and turn leads and prospects into paying customers with Calls to Action: Getting Your Customers To DO Something. In this in-depth e-book, award-winning author Andrea Parker details all the ins and outs of great CTAs—from placement, size, wording and a whole lot more. You’ll also learn why some of your past CTAs may not have been producing the results you wanted.

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About the Author

Andrea Parker

Brand Journalist, Infusionsoft

Andrea Parker helps small businesses succeed by creating original content for and managing the Big Ideas Blog, as well as creating e-books for small business consumption. Andrea is an award-winning writer and former professional steeplechaser with a penchant for reading, tutoring and baked goods. You can follow Andrea on the The Big Ideas Blog and on Twitter @BigIdeasBlog