Authors: Dave Chaffey and Dan Bosomworth
Last updated: April 2015
Format: 9 page A4 page PDF Ebook  with infographics and checklists

Race-Plan-Opportunity-Strategy-ActionAbout the Digital Marketing Planning Template

This template is based on Dan and Dave’s fifteen plus years experience of creating and reviewing digital marketing plans for companies small and large across many sectors.

This template features:

  • A simple structure using the acclaimed Smart Insights RACE planning system
  • Key strategic activities to manage digital for each part of RACE are summarised on 1 page under Opportunity, Strategy and Action
  • Created by Dave Chaffey, author of Digital Marketing Planning: Strategy, Implementation and Practice, first published in 2001 and now in its 5th edition and Dan Bosomworth of agency First10 who has worked with many top brands to create digital marketing strategies.

What does the template cover?

The template is structured around our simple RACE Planning framework giving a one page summary checklist of key online marketing activities for each part of RACE structured under the headings of Opportunity > Strategy > Action.

  • Introduction. How to use this RACE Planning Template
  • PLAN. Create a digital marketing strategy
  • REACH. Grow your audience online
  • ACT. Encourage brand interactions and leads
  • CONVERT. Increase sales through optimisation
  • ENGAGE. Build customer loyalty and advocacy
  • Resources. Tools to help you create and implement your plans

Complete the form below to receive this free template