Behind the Scenes at MMC Learning

In 2019, the Chartered Institute of Marketing revised their syllabus and we have been busy building the online course. We are proud to announce that this is now live.

Instead of updating the existing course content, we decided to do an exceptional move to build all of the CIM qualifications from the ground up. This has involved over 30 people (tutors, writers, camera operators, interviewers, editors, developers) with an investment of over £200K.

Our purpose and passion is to help Marketers succeed and because of this, we have made this investment to create the best online CIM course in the world.

We could have taken the easy route and just updated the existing material but we didn’t and to be honest, the journey has been tough and very complex with so many moving parts.

The first cohorts have gone live and they are thrilled with their experience so it has all been worth it.

Watch the video below, going behind the scenes with our expert tutors talking about how the content was put together.

  • Engaging videos, which are both fun to watch and challenging the subject matter

  • Wide range of resources, not just to deliver course content but to provide templates that can be used in the day-to-day role of a Marketer

  • Highly responsive team of course managers and tutors to provide support on assessments

  • Powerful and flexible online learning environment that is also compatible with your mobile device

All of the MMC staff have been dedicated to the project, working very long days in the studio and many weekends of video editing to make this happen.

Watch the video below on how the MMC team has worked together to make the magic happen:

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