Which Marketing Jobs are Under Threat from AI? And How can you Safeguard Your Job?

The development of Artificial intelligence software has been going on for years, but the launch of free software ‘Chat GTP’ has certainly put the cat among the pigeons, making the headlines and for good reason!

Within just weeks of launch Chat GTP has already brought about significant changes in many industries, including marketing and digital marketing.

While AI has the potential to significantly improve and streamline many marketing tasks, it also raises questions about the future of certain job roles in the marketing industry.

AI has the potential to automate certain tasks and improve overall efficiency, but it also poses a threat to certain marketing positions and some marketing job roles are at real risk of eventually being replaced altogether by the technology.

In this article, we explore five marketing job roles that are under threat from AI, whilst also explaining some of the areas within these fields in which humans still excel and what you can do to protect your job role!

Content Writers/ Copy writers:

Content writing is an integral part of marketing, producing effective content helps to attract your target audiences and engage with prospective customers to create conversions.

You might think the nuances of language and ‘sales speak’ might be limited to human beings, but believe it or not, AI software is now capable of writing all kinds of content from basic, content such as product descriptions, to longer-form articles on well-defined topics.

Many of these softwares also have specific writing settings like ‘casual’ or ‘dramatic’ so you can even use it to get the right tone of writing.

To put it bluntly this means that mediocre content writers who only write basic, straightforward content could potentially find their jobs under threat of being entirely replaced by AI software, because AI has the potential to create written materials more quickly and at a lower cost than human writers.

What can I do to protect my job?

There’s no need to panic just yet, this technology is far from perfect and AI-generated content is not always of the highest quality.

While it is suitable for specific types of content, some types of content will likely continue to need a human touch.

Creative and high-quality content writing still requires human talent and creativity. So, content writers who specialize in creative writing, storytelling, and developing brand voice and messaging will likely remain in high demand.

Rather than seeing AI as a threat, the best copy writers will learn to adapt and work with instead of against such technology.

Using AI for less complex writing can save time and effort compared to traditional writing methods. For example, AI-generated content can be used to produce SEO-optimized articles, news summaries, and simple product descriptions.

Saving time in these areas could free you up for more self-directed projects and show your boss you are taking an interest in the business as a whole.

Increasing and adapting your skillset could also be a relatively simple way of hopefully safeguarding your role.

Becoming a good ‘prompter’ of AI software (having a knack for coming up with the best prompts for AI to generate the best results) will likely become a key skill marketing employers look for in the future, after all, someone has still got to operate this software.

You might also want to brush up on your editing and proof-reading skills as there will likely be an increased market for people to do final sense checks and proof-reading on any copy produced by AI.

While its almost certain that some content writers will probably be put out of a job by AI, this could be construed as a positive.

Those writers with the most talent who constantly seek to develop and acquire new skills and improve will still play a vital role in content production, so arguably the only thing writers have to fear from such technology is raised standards.

Graphic Designers:

Graphic design is another critical aspect of marketing, and works hand in hand with content writing, helping to create visually appealing and memorable content which will generate sales.

If you think about it, graphic designers have been using software to help them with their work for a long time already. Graphic design tools like Canva, Designer, and Adobe Spark offer a wide range of templates and design elements that can be used to create graphics quickly and easily. So it’s really only one step further to generating images using AI.

As with writing, AI technology is already beginning to drastically impact the graphic design field, AI software was already capable of creating basic graphics, such as logos, infographics, and product mock-ups.

AI-powered graphic design tools are now available that can create high-quality visual materials quickly and efficiently, for instance analyzing customer data to create personalized designs, and generating highly specific, tailored logos and other visual materials instantly).

AI-powered software can automate certain tasks in graphic design, such as layout and color selection, and create designs based on pre-existing templates and algorithms.

it’s highly likely that many graphic design jobs will become automated in the future. Particularly in companies who are not as interested in generating highly original ideas and just want a basic job done, may decide to save money using AI rather than hiring another graphic designer.

What can I do to protect my job?

AI-generated graphics are not always right for a brand or company and it can be difficult to prompt an AI to give you exactly what you want in the same way as a human. In fact prompting an AI to deliver exactly the image you need for your brand can be damn near impossible if you’re working with sophisticated concepts and playing on words when creating your image for example.

Human graphic designers will still bring unique creative skills to the table. It’s possible that companies won’t want to entirely lose that human touch, as inspiration from graphic designers can help to create visual materials that stand out from the crowd and help to promote products and services.

To safeguard their jobs, graphic designers can focus on developing skills that complement AI technologies, such as branding, typography, and user experience design.

These skills require creativity, critical thinking, and a deep understanding of human behavior and preferences. By combining their expertise with AI-powered tools, graphic designers can produce more effective and engaging designs for their clients.

Another strategy for graphic designers to safeguard their jobs is to specialize in areas that are less likely to be automated, such as illustration, photography, and custom design solutions.

These areas require a high level of creativity and originality, which are difficult for AI software to replicate. By becoming an expert in a specific niche, graphic designers can make themselves more valuable and less replaceable.

Software Designers/Programmers:

Software designers and programmers play a critical role in the marketing field, as they actually make and maintain the very technology that is used to create and drive marketing campaigns and which all companies rely on to generate business.

They typically work on website development, marketing automation tools, and other software applications that help to promote products and services.

AI technology is already beginning to impact the software design and programming fields, with AI-powered software tools now available that can automate certain tasks and improve overall efficiency.

For instance, AI can analyse customer data to create personalized software experiences, and it can also automate software testing and debugging. Software like Wix can design and build an entire website in just a few clicks.

It’s when we get to the point where AI is capable of building and coding itself and other AI that we really need to worry!

How can I safeguard my job?

It’s important to note that while AI software can automate certain tasks in software development, it cannot entirely replace the creativity, critical thinking, and problem-solving skills that human designers and programmers bring to the table.

To safeguard their jobs, software designers and programmers can focus on developing skills in human-centered design, complex problem-solving, and creative thinking. T

hese skills are particularly important in areas such as user experience design, software architecture, and project management, where human input is critical for successful outcomes.

After all AI is still code, it’s still software which can go wrong and will sometimes need a human being to fix it.

Another strategy for software designers and programmers to safeguard their jobs is to specialize in areas that are less likely to be automated, such as developing custom software solutions, working with legacy systems, and integrating different software systems.

By becoming an expert in a specific niche, software designers and programmers can make themselves more valuable and less replaceable.

Customer Support Staff:

Customer support is a perhaps the most overlooked but yet the most vital job within the marketing field, as it helps to build customer loyalty and resolve customer issues.

There’s no point having all these fancy marketing campaigns if you’re then going to ignore you client when they come to you for more information and or experience an issue after purchase.

Customer support representatives typically respond to customer inquiries, resolve customer complaints, and provide vital information about products and services.

As AI and machine learning technologies continue to advance, there is growing concern about the potential threat to customer support jobs.

AI technology is already having a significant impact on the customer support field, AI-powered software can automate certain tasks in customer support, such as chatbots that can provide immediate assistance to customers.

These chatbots can respond to customer inquiries quickly and efficiently, and they can also provide personalized responses based on customer data.

There are also AI-powered voice assistants that can be programmed to answer customer queries at any time.

This could in future lead to a reduction in the number of human customer support representatives needed, it’s much easier to use a chatbot which can respond to queries instantly at any time of the day or night than a human operative with set office hours. All this can be worrying for those in the profession.

Social Media Marketers (plus email):

Social media marketing is probably the fastest growing and most important area within the marketing field. While social media platforms have only been around for the last couple of decades, they have evolved and increased in popularity so much that today they are where perhaps the majority of marketing takes place. From Twitter to TikTok, social media can be used to help promote products and services and build brand awareness through various platforms targeting the appropriate audiences for whatever you are selling.

Social media marketers typically create and manage social media content, engage with customers, and analyze social media data to improve the reach and performance of their campaigns.

AI technology is having a significant impact on the social media marketing field, with AI-powered social media tools now available that can automate certain tasks and improve overall efficiency.

AI software can be used for activities such as audience targeting, ad placement, and even analytics reporting, helping you to see where your campaigns are working and what could be improved on.

AI can analyze customer data to create personalized social media content for individual customers, and it can also automate social media engagement, making managing campaigns easier. AI software like Chat GTP, Writesonic and Jasper, when prompted can create effective copy for social media posts and even send them directly to companies linked social media accounts and post them.

Emails have also been made a lot easier with help from software like Keep/ Infusionsoft which allows you to build professional emails quickly and send them instantly to a large database of people.

Since we know there’s already AI that can write convincing copy, who knows where developments could take thus far manually operated software like Keep in the next few years?

In Conclusion:

AI might not be able to completely replace human beings just yet, but with the rapid expansions in its capabilities which are bound to come over the next few years, its better to be safe than sorry.

As AI continues to advance it is likely to become proficient at, and more and more integrated into various areas of marketing.

But there’s no need to throw in the towel and seek a new career just yet! As with any profession, preparation and continual professional development is the key to continued success.

Marketers who seek to improve on existing skills and expand their skillset, as well as familiarising themselves with various AI software and how to operate it as well as using it to assist them in their job will likely continue to be indispensable and valued e