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Which Marketing Jobs are Under Threat from AI? And How can you Safeguard Your Job?

The development of Artificial intelligence software has been going on for years, but the launch of free software ‘Chat GTP’ has certainly put the cat among the pigeons, making the headlines and for good reason!

Within just weeks of launch Chat GTP has already brought about significant changes in many industries, including marketing and digital marketing.

While AI has the potential to significantly improve and streamline many marketing tasks, it also raises questions about the future of certain job roles in the marketing industry.

AI has the potential to automate certain tasks and improve overall efficiency, but it also poses a threat to certain marketing positions and some marketing job roles are at real risk of eventually being replaced altogether by the technology.

In this article, we explore five marketing job roles that are under threat from AI, whilst also explaining some of the areas within these fields in which humans still excel and what you can do to protect your job role!

Content Writers/ Copy writers:

Content writing is an integral part of marketing, producing effective content helps to attract your target audiences and engage with prospective customers to create conversions.

You might think the nuances of language and ‘sales speak’ might be limited to human beings, but believe it or not, AI software is now capable of writing all kinds of content from basic, content such as product descriptions, to longer-form articles on well-defined topics.

Many of these softwares also have specific writing settings like ‘casual’ or ‘dramatic’ so you can even use it to get the right tone of writing.

To put it bluntly this means that mediocre content writers who only write basic, straightforward content could potentially find their jobs under threat of being entirely replaced by AI software, because AI has the potential to create written materials more quickly and at a lower cost than human writers.

What can I do to protect my job?

There’s no need to panic just yet, this technology is far from perfect and AI-generated content is not always of the highest quality.

While it is suitable for specific types of content, some types of content will likely continue to need a human touch.

Creative and high-quality content writing still requires human talent and creativity. So, content writers who specialize in creative writing, storytelling, and developing brand voice and messaging will likely remain in high demand.

Rather than seeing AI as a threat, the best copy writers will learn to adapt and work with instead of against such technology.

Using AI for less complex writing can save time and effort compared to traditional writing methods. For example, AI-generated content can be used to produce SEO-optimized articles, news summaries, and simple product descriptions.

Saving time in these areas could free you up for more self-directed projects and show your boss you are taking an interest in the business as a whole.

Increasing and adapting your skillset could also be a relatively simple way of hopefully safeguarding your role.

Becoming a good ‘prompter’ of AI software (having a knack for coming up with the best prompts for AI to generate the best results) will likely become a key skill marketing employers look for in the future, after all, someone has still got to operate this software.

You might also want to brush up on your editing and proof-reading skills as there will likely be an increased market for people to do final sense checks and proof-reading on any copy produced by AI.

While its almost certain that some content writers will probably be put out of a job by AI, this could be construed as a positive.

Those writers with the most talent who constantly seek to develop and acquire new skills and improve will still play a vital role in content production, so arguably the only thing writers have to fear from such technology is raised standards.

Graphic Designers:

Graphic design is another critical aspect of marketing, and works hand in hand with content writing, helping to create visually appealing and memorable content which will generate sales.

If you think about it, graphic designers have been using software to help them with their work for a long time already. Graphic design tools like Canva, Designer, and Adobe Spark offer a wide range of templates and design elements that can be used to create graphics quickly and easily. So it’s really only one step further to generating images using AI.

As with writing, AI technology is already beginning to drastically impact the graphic design field, AI software was already capable of creating basic graphics, such as logos, infographics, and product mock-ups.

AI-powered graphic design tools are now available that can create high-quality visual materials quickly and efficiently, for instance analyzing customer data to create personalized designs, and generating highly specific, tailored logos and other visual materials instantly).

AI-powered software can automate certain tasks in graphic design, such as layout and color selection, and create designs based on pre-existing templates and algorithms.

it’s highly likely that many graphic design jobs will become automated in the future. Particularly in companies who are not as interested in generating highly original ideas and just want a basic job done, may decide to save money using AI rather than hiring another graphic designer.

What can I do to protect my job?

AI-generated graphics are not always right for a brand or company and it can be difficult to prompt an AI to give you exactly what you want in the same way as a human. In fact prompting an AI to deliver exactly the image you need for your brand can be damn near impossible if you’re working with sophisticated concepts and playing on words when creating your image for example.

Human graphic designers will still bring unique creative skills to the table. It’s possible that companies won’t want to entirely lose that human touch, as inspiration from graphic designers can help to create visual materials that stand out from the crowd and help to promote products and services.

To safeguard their jobs, graphic designers can focus on developing skills that complement AI technologies, such as branding, typography, and user experience design.

These skills require creativity, critical thinking, and a deep understanding of human behavior and preferences. By combining their expertise with AI-powered tools, graphic designers can produce more effective and engaging designs for their clients.

Another strategy for graphic designers to safeguard their jobs is to specialize in areas that are less likely to be automated, such as illustration, photography, and custom design solutions.

These areas require a high level of creativity and originality, which are difficult for AI software to replicate. By becoming an expert in a specific niche, graphic designers can make themselves more valuable and less replaceable.