CIM Bite Size Accredited Digital Marketing Qualifications
The Award in Digital Marketing

An official, distance online learning qualification delivered over 3-4 months for Marketers, freelancers and in-house company teams looking to get smarter with Digital Marketing techniques and channels.

» For Marketers and Freelancers who want enhanced knowledge of multiple Digital Marketing channels and gain an official CIM qualification.

» For in-house company teams who want an effective way to educate staff in Digital Marketing with a structured approach.  Contact us for custom options.

Not for you?  other Digital Marketing learning options;
1.  Need to know Digital strategy?  Explore the Award in Digital Strategy >>
2.  Are you a digital specialist, experienced Marketer?  See MSc in Digital Marketing >>

This qualification can take from 3 to 4 months depending on how much time you dedicate to studying each week. You should plan to spend around 4 hours per week + further time to prepare for your assessment.

There is some flexibility built into your schedule so you can work around urgent work priorities, holidays and important family events.

You are required to pass one assessment based on a written report.

We have a team of experienced tutors who will provide the essential support and guidance you need through live/recorded webinars, draft feedback and one-to-one support.

Accredited by the world’s largest institute of Marketing Professionals

This qualification is accredited by the Chartered Institute of Marketing (CIM) who is the leading international professional marketing body with some 41,000 members worldwide. First established in 1911, it has for over a century, defined the marketing professional standards that operate in the UK and is the global champion of best marketing practice.

The units covered in the Award in Digital Marketing

Unit 1: The Digital Landscape

– The opportunites & challenges of the disruptive digital environment.
– Assess the impact & influence of digital.

Unit 2: Digital Toolkit

– Digital tools to enhance Marketing
– Digital platforms and channels

Unit 3: Digital in Action

– Develop digital campaigns
– Monitoring and measuring Digital Marketing effectiveness

>> Register to download the course guide, get one-to-one guidance & start FREE 14 day trial.

How is this qualification delivered?

All online, 100% distance learning through an advanced learning portal built by MMC with videos and a comprehensive library of eBooks.  Supported by a team of expert tutors who have been delivering and supporting CIM qualifications for over 15 years.

The online learning package will give you:

  • Access to hundreds of video learning lessons & quick knowledge PDF downloads
  • Expert tutor support – watch webinars helping you to understand the assignment brief
  • Expert tutor feedback – submit your outline plan and draft work for each assessment for feedback to make sure you are going in the right direction
  • One-to-one support – we have a dedicated team supporting our qualifications so you will get quick responses to your questions throughout the course
  • Bonus: Access Smart Insights premium learning content – PDF best practice guides, video lessons from UK’s leading author in Digital Marketing, Dave Chaffey
  • Bonus: Access over 200 video seminars from keynote industry leaders giving you real world insights providing you with latest thinking to plan for the future
  • Bonus: Practical insights webinars, masterclasses & templates delivered by practioners-consultants going hands on, very useful if you are involved in launching marketing campaigns

Where is this qualification going to take me if I study with MMC Learning?

A powerful accreditation

MMC is a leading distance learning centre for the Chartered Institute of Marketing (CIM) which means you will get an official, recognised certificate from the CIM when you pass – giving you the ultimate career and employer credibility.

Join thousands of professionals who have graduated

Lots of marketing professionals, managers and directors have been able to take their new knowledge to progress onto new roles, gain new contracts and re-think how existing business can be done better, saving thousands.

Successful completion of this marketing qualification will establish the knowledge, skills and understanding to be able to succeed at an operational level and to perform an essential and successful professional marketing role within the workplace.

Taking you much further

At MMC, we have gone much further than providing you with a qualification – we are bringing 10 times more learning content and insights from UK experts and industry leaders to give you the knowledge to influence and make a real impact in your sector.

This will give you the confidence and transferable skills to walk into any marketing role with a solid platform to enable success.

Find out more on why you should choose MMC as your learning provider?

>> Register to download the course guide, get one-to-one guidance & start FREE 14 day trial.

What are the fees and funding options?

There are two parts to the fees for the Award in Digital Marketing:

MMC course fees

Course/tuition fees payable to MMC Learning which provides you with a comprehensive package of study materials and support. (starting from £597 per module)

CIM membership/assessment fees

Registration/membership and assessment fees payable to the Chartered Institute of Marketing. (£65 for registration and £185 per module for assessment)

>> Register to download the course guide, get one-to-one guidance & start FREE 14 day trial.

What our students say

Samantha Tonge, Strategic Marketing Leader

‘I have switched colleges…I’m now with MMC Learning and they seem an awful lot more professional and on the ball. I would definitely recommend them if they do the course you’re after.’

Stuart Reed, Senior Consultant

‘I just wanted to say thanks for such a professionally run course. The structure and approach was first class. Please also forward my thanks to the tutor whose guidance to approaching the case studies was invaluable.’

Wendy Hughes, Marketing and Communications Professional

‘I just wanted to send you a quick note to let you and the team know how valuable I have found this week’s module on Search Marketing. It’s so relevant to what I do at work and it has been extremely enjoyable!’

Sarah Martin-Tyrrell, Marketing Executive

‘The online learning environment is absolutely great I cannot speak more highly of it! It suits my lifestyle perfectly and is great with the live course tutor. I think this is a invaluable learning tool, it’s just like being in a classroom (and on a Saturday morning learning feels much better in your slippers & a cup of tea.’

Download syllabus & further information on fees and funding

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Have any questions or want some guidance? Email us at qualifications@mmclearning.com.

We look forward to connecting with you!
MMC Learning Qualifications Team

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