Designing and implementing a content marketing strategy is one of the most challenging but rewarding activities professional marketers can undertake.
Challenging because despite there being so much online advice, quick start guides and shortcuts, getting your positioning right and consistently delivering it in a way that speaks to customers about their problems and transformation is one of the hardest things to crack in modern marketing.
Rewarding, because when you do, it just feels like your work has meaning.
We’ve all seen the stats about the volume of content being created that does little to help and support customers, so it’s important to spend time and organisation resources on activities that make a difference.
So how do you stay accountable in content marketing?
Here are five simple, but not always easy to implement ways to get better at being more consistent in your content marketing efforts.