Content marketing is fast becoming the dominant skill required in the modern marketer.
Whether it is the written word, video, audio or experiential, the concept of content transcends brand, digital, PR, creative in a way like no other marketing discipline.
Being able to craft intelligent, entertaining and persuasive content and take prospects on a journey to wanting to work with your business is the number one challenge facing most business owners and most marketing teams.
There is no magic bullet.
But there are ways to systematically improve what you’re doing. And the best part of it is – practice inherently helps you improve.
Use this checklist to evaluate your own content marketing efforts and to make a plan to improve this year.