How can I improve my content marketing skills?

Content marketing is fast becoming the dominant skill required in the modern marketer.

Whether it is the written word, video, audio or experiential, the concept of content transcends brand, digital, PR, creative in a way like no other marketing discipline.

Being able to craft intelligent, entertaining and persuasive content and take prospects on a journey to wanting to work with your business is the number one challenge facing most business owners and most marketing teams.

There is no magic bullet.

But there are ways to systematically improve what you’re doing. And the best part of it is – practice inherently helps you improve.

Use this checklist to evaluate your own content marketing efforts and to make a plan to improve this year.

Skills needed to be an effective Content Marketing professional

These four steps and the included tips and tools will certainly help you to plan and prepare content that will have more meaning for your intended audience.
At MMC Learning, we practice what we preach. We’re not out-of-touch academics teaching methods that don’t work in modern marketing.

This year, we’re running a range of free and paid masterclasses, we’re providing a range of low cost on-demand short courses and of course deliver CIM, CMI and the MSc in Digital Marketing qualification courses. Click the links above to find out more.

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