There are numerous challenges in ensuring your content marketing efforts add value to your audience and move your organisation towards achieving its goals.
For many marketers, the biggest challenges don’t necessarily lie in the strategy, the pillars or creating the content. They lie in the management. Where content marketing often falls down is in how it is managed. If this isn’t considered, it can ruin your consistency, creativity and ultimately your confidence.
In this post, we’re looking at some of the most popular content marketing project management tools that can help you stay on top of things.