What are the Best Content Marketing Management Tools in 2022?

There are numerous challenges in ensuring your content marketing efforts add value to your audience and move your organisation towards achieving its goals.

For many marketers, the biggest challenges don’t necessarily lie in the strategy, the pillars or creating the content. They lie in the management. Where content marketing often falls down is in how it is managed. If this isn’t considered, it can ruin your consistency, creativity and ultimately your confidence.

In this post, we’re looking at some of the most popular content marketing project management tools that can help you stay on top of things.

What does a content marketing management system need to provide?

A decent standalone content marketing system should allow a lone marketer or a team to do the following:-

  1. Manage the workflow.
  2. Support collaboration (working in real-time).
  3. Assign responsibilities.
  4. Assign deadlines.
  5. Handle the review process.
  6. Host the content.
  7. Support broadcast of the content.
  8. Connect with other technologies.

When you are looking at software to support your content marketing efforts, these are some of our non-negotiables. Technology can get expensive if you have a large team or multiple clients to manage so it’s especially important to get it right at the outset.

What are the most popular content marketing management tools?

1. Trello

Trello, fundamentally, is a web-based list-making app. People use Trello to manage projects and it has improved significantly over time to become a go-to software to support content marketing activities.

Users create boards, lists, and cards to help structure their thinking and organise and prioritise critical projects. Tasks are then easily created, assigned, prioritized and tracked.

Trello Screenshot

Core features of Trello for content marketing management

Trello is a great option if you’re looking for features including:

  • Detailed & quick overviews of project cards.
  • Easy, drag-and-drop editing.
  • A simple organisation using labelling, tags, and comments.
  • In-built progress meter checklist.
  • Project card records archive.
  • Easy upload (from local devices, Dropbox, Google Drive and Box)
  • File attachment feature to keep all your ideas, images and video in one place.

Limitations of Trello for content marketing management

Trello has its origins in project management so there are some limitations in using it as a content marketing tool including

  • Not great for complex workflows.
  • The views are limited – no single dashboard view.
  • Not ideal for agile workflows.
  • Notes on cards means limited collaboration.
  • Limited integrations.

Pricing

Many key Trello features are offered for free, but it does have paid tiers too, running up to $17.50 per head to unlock additional workspaces, data export, premium support and more.

Visit Trello.

2. Asana

Asana, like Trello, helps teams organise and manage their work.
Asana keeps teams on schedule by making it simple to organise and plan workflows and projects. Priorities and deadlines can be set and seen in a visual project plan, which provides updates at a glance.

Asana is targeted at a more corporate audience and is perhaps better suited to larger teams. In this way it can be used right across a business to connect professionals in various departments – such as marketing, HR, and production – or by the company at large (such as marketing agencies).