What are the Best Content Marketing Management Tools in 2022?

Trello, fundamentally, is a web-based list-making app. People use Trello to manage projects and it has improved significantly over time to become a go-to software to support content marketing activities.

Users create boards, lists, and cards to help structure their thinking and organise and prioritise critical projects. Tasks are then easily created, assigned, prioritized and tracked.

Core features of Trello for content marketing management

Trello is a great option if you’re looking for features including:

• Detailed & quick overviews of project cards.
• Easy, drag-and-drop editing.
• A simple organisation using labelling, tags, and comments.
• In-built progress meter checklist.
• Project card records archive.
• Easy upload (from local devices, Dropbox, Google Drive and Box)
• File attachment feature to keep all your ideas, images and video in one place.

Limitations of Trello for content marketing management

Trello has its origins in project management so there are some limitations in using it as a content marketing tool including

• Not great for complex workflows.
• The views are limited – no single dashboard view.
• Not ideal for agile workflows.
• Notes on cards means limited collaboration.
• Limited integrations.

Pricing

Many key Trello features are offered for free, but it does have paid tiers too, running up to $17.50 per head to unlock additional workspaces, data export, premium support and more.

Visit Trello.

Asana, like Trello, helps teams organise and manage their work.
Asana keeps teams on schedule by making it simple to organise and plan workflows and projects. Priorities and deadlines can be set and seen in a visual project plan, which provides updates at a glance.

Asana is targeted at a more corporate audience and is perhaps better suited to larger teams. In this way it can be used right across a business to connect professionals in various departments – such as marketing, HR, and production – or by the company at large (such as marketing agencies).

Core features of Asana for content marketing management

Asana has a number of attractive features that make it useful to B2B marketers and content marketing management:

• Workflow builder to help plan milestones and resourcing.
• Cool interactive GANTT planning tool to bring it to life visually.
• Kanban boards.
• Quick start content calendar templates.
• Integrated desktop and mobile app to help management on the go.
• Shared team calendar.

Limitations of Asana for content marketing management

Asana does have some drawbacks depending on what you want it to do (the non-negotiables above):

• Asana doesn’t offer advanced in-platform feedback or editing of multiple file formats.
• Document management can become disrupted with users downloading and uploading.
• Asana needs a supplementary file and content collaboration tool to work effectively.

Pricing

Asana offers a free option to individuals and teams of less than 15 people but some of the key features such as Timeline and Milestones are missing. Paid membership opens up all features and runs from £9-£21 per user a month.

Visit Asana.

Monday.com positions itself as a “platform built for a new way of working” – offering integrated software technologies to support business professionals with everything from marketing, sales, HR, operations, project management and much more.

Used by over 152,000 organisations it helps improve team alignment, increases efficiency and enhances productivity by customising workflows within an organisation to achieve goals.

Core features of Monday.com for content marketing management

Within the Monday Marketer module, you’ll find a range of products to help create/ launch and measure your marketing campaigns.

• Plan and set up campaigns and milestones.
• Create an editorial calendar to plan content.
• Keep assets in one place with storage up to 1KB.
• Annotate tasks to speed up approvals.
• Work collaboratively on documents in real-time.
• Manage creative requests, share assets and receive feedback.
• Invite clients as guests so that they can see the progress and share feedback.
• Connect Monday with other software such as Adobe, Hubspot, Survey Monkey and more.

Limitations of Monday.com for content marketing management

Some users report some key limitations.

• There is a limit on the amount of emails that can be set up for one automation.
• There may be some continuity issues across IOS, Android and Windows platforms.
• Some functionality such as My Work and Forms don’t work or sync as well in the mobile app as they do on the desktop.

Pricing

Monday.com is free for two users and then rises in price from £7 to £9 to £14 per user (min 3 three users to unlock most features. Free gives heavily restricted access omitting key features such as GANTT, integrations, automations, multiple boards and storage.

Visit Monday.com.