Content marketing (and related SEO) are perfect in helping marketers target each of the core stages in marketing and sales conversion – conversion, awareness, consideration, or decision.
It doesn’t matter where your customer is in their journey or what they’re looking for. You can produce the content that addresses their needs at the precise time they would find it most valuable.
Run a Google search for Smart Insights “Content Marketing Matrix” and you’ll get a single page infographic that identifies the best content to use at different stages of the buying journey – for both emotional b2c journeys and more rational b2b journeys.
What do you think? What have we missed?
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