Why does most Content Marketing miss the mark and not be used? | Strategies to make Content Marketing easier and more effective

It’s widely understood that 90% of all marketing content has next to no impact on the markets it has been designed for (source American Marketing Association and others).

This means, of the minority of organisations who have adopted the content marketing way of working, many are doing it poorly.

In a teaser session for our March content summit, Geraint talked about the three biggest challenges he saw in content marketing and offered some tips on setting strategy.

In this post we wanted to dig a little deeper to see what are the causes of the disconnect in content marketing being used by the people it is being designed for.

Have you struggled with your content marketing efforts?

What else have we missed?

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Have you joined the wait list for our next Content Strategy Masterclass?

Taking place on Thursday 14th July, we’re hosting TWO live masterclasses covering all things Content Strategy, Planning and Conversion.