Content Marketing is not a tactic, it’s a culture. Marketers are famous for ‘shiny bauble’ syndrome – always chasing the next new thing.
Content marketing is a fundamental approach designed to help you communicate better with customers by making it all about them. You have to go all-in and truly commit to it as an underlying approach not simply a tactic. Putting the needs of customers first in your business – not just your marketing – is a POWER move.
And thinking like a publisher means you can pull all the great stories from your company – how your people, products and services transform the lives of other customers – and make great content with it. Everything becomes content – because its cultural.
We help people and we share the results so we can help more people.
Thinking like a publisher starts with taking a base measure of what matters to customers, producing content that answers frequently asked questions. Setting publication milestones – whether its blog posts, an email newsletter, a podcast or social media injects some structure and urgency into peoples minds too.