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What are the Best Content Marketing Management Tools in 2022?

There are numerous challenges in ensuring your content marketing efforts add value to your audience and move your organisation towards achieving its goals.

For many marketers, the biggest challenges don’t necessarily lie in the strategy, the pillars or creating the content. They lie in the management. Where content marketing often falls down is in how it is managed. If this isn’t considered, it can ruin your consistency, creativity and ultimately your confidence.

In this post, we’re looking at some of the most popular content marketing project management tools that can help you stay on top of things.

What does a content marketing management system need to provide?

A decent standalone content marketing system should allow a lone marketer or a team to do the following:-

  1. Manage the workflow.
  2. Support collaboration (working in real-time).
  3. Assign responsibilities.
  4. Assign deadlines.
  5. Handle the review process.
  6. Host the content.
  7. Support broadcast of the content.
  8. Connect with other technologies.

When you are looking at software to support your content marketing efforts, these are some of our non-negotiables. Technology can get expensive if you have a large team or multiple clients to manage so it’s especially important to get it right at the outset.

What are the most popular content marketing management tools?