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What are the most common Content Marketing challenges and can you resolve them?

Content marketing is everywhere and using thoughtful, helpful and inspiring content to help customers solve problems and achieve transformation is becoming the number one to build a viable, long-term business.

However, creating engaging content that helps expand your customer base isn’t as easy as it sounds.

  • In this article, we outline the most common content marketing challenges and ways to resolve them.
  • Clarity – Failing to understand deeply who your audience is or what they want.
  • Creativity – Not creating good quality relevant and useful content.
  • Consistency – Giving up too soon due to poor planning, lack of strategic depth or unrealistic expectations.
  • Confidence – Not knowing which mediums to use.