This course equips marketing and business professionals with practical, advanced prompting skills across leading AI platforms including ChatGPT, Claude, Gemini and Copilot. Designed to move learners from foundational awareness to confident application, this session supports more effective and innovative use of AI in marketing.

You will learn to orchestrate customer psychology, messaging frameworks and persuasive copy with clarity and power—whether you are shaping hooks, messaging sequences or full campaign narratives. This is where marketing graduates into mastery.

In a time of accelerated change, it is not how much you know; it is how well you think. This masterclass helps you elevate your cognitive edge by integrating AI into your ideation, analysis and decision-making processes.

Far beyond automation, you will build a personal thinking system anchored in timeless mental models, strengthened through strategic prompting and refined through deliberate human–AI collaboration.

Whether you are navigating uncertainty or shaping breakthrough ideas, this course will help you think deeper, act wiser and adapt faster.

By the end of this course, you will be able to:

• Write effective, adaptable prompts that generate high-quality content across multiple AI tools.


• Integrate generative AI into marketing and business workflows to enhance productivity, creativity and strategic clarity.


• Apply breakthrough thinking principles to collaborate with AI in deeper, more structured ways.


• Identify and map customer desires, motivations and emotional drivers using AI-assisted techniques.


• Use messaging frameworks with AI to craft persuasive hooks, copy and campaign concepts.


• Understand why “thinking well” is the new competitive edge and how AI elevates cognitive performance.


• Apply core mental models and translate them into AI-driven analysis, ideation and problem-solving.


• Build decision architectures that help you tackle ambiguous or complex marketing challenges with confidence.


• Create your own personal AI thinking framework to support faster, clearer and more strategic outcomes.


• Reflect, calibrate and apply practical next steps to embed advanced prompting into your daily work.

Imran Farooq (CEO, Founder, Entrepreneur, Digital Marketer) With over 20 years of experience in Digital Marketing Consulting, Marketing Automation, and Online Education, Imran has successfully guided countless organisations toward achieving their marketing goals. He brings a strategic, results-driven approach to leveraging AI for growth and innovation. Benefit: Imran’s proven expertise will help you develop data-informed marketing strategies and harness the latest AI tools for maximum impact on your bottom line.

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Peter Rees (Chief AI Officer) With 40+ years of experience leading technology-driven transformations, Peter blends profound wisdom and strategic insights with deep AI expertise. Over the decades, he has shaped corporate AI strategies, enabling businesses to harness machine learning, data analytics, and process automation for sustainable growth. Benefit: Peter’s guidance ensures you can adopt AI solutions seamlessly within your marketing ecosystem, leveraging decades of know-how to stay ahead in the digital landscape.

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Mike Berry (Author, Global Trainer) A recognised authority with over 30 years in Marketing, Advertising, and Digital Marketing, Mike has mentored thousands of professionals worldwide. His vast experience spans traditional campaigns to the latest digital innovations, ensuring best practices are always front and center. Benefit: Mike’s seasoned perspective on marketing fundamentals and AI-powered opportunities will help you navigate the shift to AI-first marketing without losing sight of core marketing principles.

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James Partington (Chief Marketing Officer) With 15+ years of designing and implementing sales and marketing campaigns, James knows how to balance creativity with ROI-driven strategies. He has a track record of leading teams to excel in diverse markets, applying innovative, AI-enhanced techniques. Benefit: James’s hands-on approach and familiarity with AI-driven tools will equip you to design impactful, customer-centric campaigns that deliver measurable results.

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Dr. Tom Sullivan (AI Course Director) Dr. Sullivan is an expert in advanced AI customization and has pioneered building GPT-powered solutions. His academic rigor and industry experience blend seamlessly, providing both theoretical knowledge and practical insights on AI implementation. Benefit: Under Dr. Sullivan’s guidance, you’ll master advanced customization options to tailor AI tools for your specific marketing objectives, giving you a truly unique edge in the marketplace.