Consumer and Customer Intelligence Insights; Online Course

Giving Meaning to Data and Driving Strategy Decisions

An online program that will help you draw insights and meaning for customer-based decision making

For Marketers, Strategists, Entrepreneurs & Small Business Owners who want to improve themselves and their teams to manage risk in decision making and improve marketing resource performance.

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3 goals that this course will help you to achieve

  • Become a better marketing decision maker, through customer experience development and realigning metrics

  • Challenge those around you and seek insight and meaning in customer behaviours

  • Reduce the resource and efficiency risks associated with consumer and customer targeting

How & why are we best placed to help you breakthrough?

After spending almost two decades educating Marketers, we are taking everything we know and investing it in building specialist learning resources, applied problem solving techniques and coaching tools to help ambitious Marketers, Business Leaders and Entrepreneurs.

Our purpose and mission is to help Marketers succeed through professional and personal growth, lifestyle and income.

Join us on our mission!

The PIVOTAL Marketer Academy is powered by MMC Learning, a joint venture company based at Manchester Metropolitan University. A leading global accredited study centre of the Chartered Institute of Marketing (CIM) and the Chartered Management Institute (CMI).

For anyone who wants to become the smartest Marketer in the room.

Freelancers, Business Leaders and Consultants who want to break free from a 9-5 job OR expand their client services.

Entrepreneurs who have BHAGS (Big Hairy Audacious Goals).

We are committed to YOUR SUCCESS and we will deliver.

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‘Very thought provoking content and charming delivery.’

Dominic Keogh

General Manager

‘Highly recommended for start-ups and established businesses alike. You WILL take something away with you for the benefit of your business…if you implement it!’

Garry Samuels

Media Strategist

‘Today I signed in to my account to start exploring your content and here is my first feedbacks. To start with this is different from what I expected. I am mostly used to monologue training videos. Yours is more engaging, I like it. Production quality is very high, also very important.’

Senem Çakır

Senior Internal Communications & Transformation Specialist

‘I found the calls really insightful and it has been great to get a much deeper understanding, not only of Ad Words, but of PPC and the various associated Digital Marketing methods available in driving action based on the businesses objectives.’

Antonio Navarro

Marketing Effectiveness Manager

‘There are a number of benefits to studying online.. The ability and flexibility of studying in your own time, particularly if you have a very demanding job. One of the reasons I chose the course with MMC was because it was accredited by the CIM and also contributed hours toward continued professional development, allowing me to use it become a chartered marketer. The impact of the course on my day-to-day work has been very significant.. I needed to be able to more knowledgeably and credibly about digital marketing to my clients and to bring the confidence of my team up a level. I would really recommend the course at MMC Learning to anybody to who wants to get a head start in digital marketing.’

René Power

Business Development Director

Key information points

How is this program delivered?

This is an online program/course which includes video lessons, templates, coaching and one-to-one interventions depending on which option you select.
There a 3 delivery options depending on the outcome you are looking to achieve.

Option ONE (Knowledge)

Get access to a comprehensive series of video lessons and templates. Learn and apply your knowledge at your own pace.

Option TWO (Knowledge+Coaching)

Adding to option ONE, our success coaches can help you get focussed. Learning can be overwhelming, our coaches are experienced, professionals and practitioners who can help you zone in on what is important to you which means you will see quicker results.

Option THREE (Knowledge+Mastermind)

Further to option One and TWO, this level will include access to our Masterminds who can look over your shoulder during the implementation. This will ensure that costly mistakes are avoided and the chances for success are significantly increased.

How long does it take to complete this course?

The modules are available for access immediately so you can start learning straight away.
Working through all the video learning lessons can take between 2-4 weeks.
If you are working with a Coach or Mastermind, we would recommend delivery of the full program take place over a 3-6 month period.

What does this course cost?

Option ONE (Knowledge – videos lessons and templates) – Self-study including a kickstart call (£497 or 3 payment of £167)

Option TWO (Knowledge+Coaching) – (£1,497 or 6 payments of £257)

Option THREE (Knowledge+Mastermind) – (£6,497 or 12 payments of £547)

How have the previous candidates got a return on the above investment?

  • Getting promoted within their current company or finding a completely new career direction
  • Applying for higher-level positions in other organisations
  • Significant savings through finding more cost-effective ways of implementing Digital campaigns
  • Increasing revenue from existing and new clients, developing new products and services or entering new markets

Are you paying for the qualification yourself?

We understand that this could be a big investment for some of you so we have developed ways to make it more affordable.

  • Payment plans
  • Learning credit vouchers
  • Scholarships

A unique offering for anyone looking to enrol with MMC Learning

At MMC, we have gone much further than providing you with this course – the learning portal extends (at no extra cost to you) to bring 10x more learning resources and insights from UK experts and industry leaders which will give you the knowledge to become an influencer and allow you to make a real impact in your sector.

This will give you confidence and transferable skills to walk into any marketing role with a solid foundation for success.

  • Bonus Gift #1: Digital Marketing success stories from seminars we have delivered in over 20 countries (value £800)
  • Bonus Gift #2: Practical insights webinars; masterclasses & templates delivered by practitioner-consultants going hands-on, very useful if want to know how things work behind the scenes (value £1,400)

Who is it for? [update this section to meet the course]

This learning pathway has been designed for people who don’t want or are not ready to study for a full certificate/diploma level qualification. This is an excellent way to deepen specialist knowledge and learn relevant knowledge to serve an immediate goal.

  • A Marketer or Entrepreneur who wants to become a Brilliant Marketing/Digital Strategist.

  • A Marketing professional who wants to a breakthrough in a Marketing Management & Leadership role.

  • Freelancers/consultants/agencies who want to offer more services to existing clients and/or looking for smart ways to expand services to new clients.

  • Entrepreneurs who want to launch a new product or scale revenue through Digital Marketing techniques.

  • Business Leaders who want to further develop their skills, enhance development for their teams and promote a cross-disciplinary appreciation for what others in the organisation are undertaking.

  • Marketers who are fed up in their current role and want to transition into a different organisation or industry.

What’s covered in the modules?

This first module sets our baseline appreciation for specific and unique contexts in which consumers, customers and businesses operate and the significance of giving meaning to the data.

Appreciate contextual analytics and meaning. Identify trends and insights.
Appreciate the micro and macro insights and behaviours that form the basis of relationships and influence.

Appreciate the role of research, data categorisation, intelligent use of information and insights, that impact on the directional decision making for the organisation.

Analyse consumer and customer behaviour with reference to behaviours. Explore the different models of strategic thinking as well as the risks for effective decisions.

Focus on the user experience (UX) – design, management and active innovation developments.

This element enables us to think through and identify meaningful metrics to assess project, organisation and commercial performance within our quest for customers that are a sub-section of consumer society.

Appreciate how to monitor customer experiences and identify the best metrics to inform our understanding and decisions.

Applying the best marketing and business tools to monitor and extract meaningful and relevant perspectives from both the digital and physical environments.

Feedback from the previous candidates & delegates from a range of learning experiences and courses

I attended your webinar about the 33 questions for marketing yesterday, which by the way, was remarkable. Thank you!

Selva, Spain

Thank you for such an inspiring talk today. I really appreciated your insights and I have written quite a few pages of notes ready for things to plan!

Liam, United Kingdom

Thanks for the live presentation. I found it very inspiring and relevant to my current status as I’m looking for my next role.

Itay, Israel

Just attended your webinar. Fantastic points that have really motivated me to get where I want to be in my new found marketing career.

Anna, United Kingdom

I really enjoyed your 7Ps workshop for Smart Insights. I would love to know when you have virtual workshops coming up.

Judit, UAE

I was part of your webinar presentation, The skills to become a remarkable marketer. The presentation was great and quite informative.

Igho, Nigeria

Register to get more information, see sample lessons OR click here to enrol

Presenter Imran Farooq

We will NOT spam you and it is easy for you to opt-out at any time.

Have any questions or want some guidance? Email us at

We look forward to connecting with you!
MMC Learning Qualifications Team

30 days money back guarantee. No financial risk to you – if you find this course is not right for you, we will give you a 100% refund, no questions asked.