Marketing & Digital Strategy Planning Online Course

If you don’t have a clear plan, you are planning to fail

An online program that will help you become a brilliant strategist

For Marketers, Digital Specialists & Entrepreneurs who want to transform themselves to have the confidence to navigate and succeed in the new world ahead.

Find out more

3 goals this course will help you to achieve

  • Become a better strategist. Acquire a deeper level of knowledge so you have the confidence and agility to navigate your company or team to succeed in the Digital world.

  • Put your knowledge into practice within days. Create a real plan that you can put into action that will have an impact in years to come.

  • Reduce the information overload, the lack of direction and relevant action in an uncertain world.

How & why are we best placed to help you break through?

After spending almost two decades educating Marketers, we are taking everything we know and investing it in building specialist learning resources and coaching tools to help ambitious Marketers & Entrepreneurs.

Our purpose and mission are to help Marketers succeed (personal growth, lifestyle & income) – join us on our mission!

The PIVOTAL Marketer Academy is powered by MMC Learning, a joint venture company based at Manchester Metropolitan University. A leading global accredited study centre of the Chartered Institute of Marketing and the Chartered Management Institute.

For anyone who wants to become the smartest Marketer in the room, Freelancers & Consultants who want to break free from a 9-5 job OR expand their client services. Entrepreneurs who have BHAGS (Big Hairy Audacious Goals).

We are committed to YOUR SUCCESS and we will deliver.
You can ask for a 100% refund with the first 4 weeks. No questions asked. No financial risk to you.

Chartered Institute of Marketing logo
Chartered Management Institute logo


‘Today I signed in to my account to start exploring your content and here is my first feedbacks. To start with this is different from what I expected. I am mostly used to monologue training videos. Yours is more engaging, I like it. Production quality is very high, also very important.’

Senem Çakır

Senior Internal Communications & Transformation Specialist

‘I found the calls really insightful and it has been great to get a much deeper understanding, not only of Ad Words, but of PPC and the various associated Digital Marketing methods available in driving action based on the businesses objectives.’

Antonio Navarro

Marketing Effectiveness Manager

Key information points

How is this program delivered?

This is an online program/course which includes video lessons, templates, coaching and one-to-one interventions depending on which option you select.
There a 3 delivery options depending on the outcome you are looking to achieve.

Option ONE (Knowledge)

Get access to a comprehensive series of video lessons and templates. Learn and apply your knowledge at your own pace.

Option TWO (Knowledge+Coaching)

Adding to option ONE, our success coaches can help you get focussed. Learning can be overwhelming, our coaches are experienced, professionals and practitioners who can help you zone in on what is important to you which means you will see quicker results.

Option THREE (Knowledge+Mastermind)

Further to option One and TWO, this level will include access to our Masterminds who can look over your shoulder during the implementation. This will ensure that costly mistakes are avoided and the chances for success are significantly increased.

How long does it take to complete this course?

The modules are available for access immediately so you can start learning straight away.
Working through all the video learning lessons can take between 2-4 weeks.
If you are working with a Coach or Mastermind, we would recommend delivery of the full program take place over a 3-6 month period.

What does this course cost?

Option ONE (Knowledge – videos lessons and templates) – Self-study including a kickstart call (£497 or 3 payment of £167)

Option TWO (Knowledge+Coaching) – (£1,987 or 6 payments of £347)

Option THREE (Knowledge+Mastermind) – (£4,987 or 6 payments of £847)

How have the previous candidates got a return on the above investment?

  • Getting promoted within their current company or finding a completely new career direction
  • Applying for higher-level positions in other organisations
  • Significant savings through finding more cost-effective ways of implementing Digital campaigns
  • Increasing revenue from existing and new clients, developing new products and services or entering new markets

Are you paying for the qualification yourself?

We understand that this could be a big investment for some of you so we have developed ways to make it more affordable.

  • Payment plans
  • Learning credit vouchers
  • Scholarships

A unique offering for anyone looking to enrol with MMC Learning

At MMC, we have gone much further than providing you with this course – the learning portal extends (at no extra cost to you) to bring 10x more learning resources and insights from UK experts and industry leaders which will give you the knowledge to become an influencer and allow you to make a real impact in your sector.

This will give you confidence and transferable skills to walk into any marketing role with a solid foundation for success.

  • Bonus Gift #1: Digital Marketing success stories from seminars we have delivered in over 20 countries (value £800)
  • Bonus Gift #2: Practical insights webinars; masterclasses & templates delivered by practitioner-consultants going hands-on, very useful if want to know how things work behind the scenes (value £1,400)

Who is it for?

This learning pathway has been designed for people who don’t want or are not ready to study for a full certificate/diploma level qualification. This is an excellent way to deepen specialist knowledge and learn relevant knowledge to serve an immediate goal.

  • A Marketer or Entrepreneur who wants to become a Brilliant Marketing/Digital Strategist.

  • A Marketing professional who wants to a breakthrough in a Marketing Management & Leadership role.

  • Freelancers/consultants/agencies who want to offer more services to existing clients and/or looking for smart ways to expand services to new clients.

  • Entrepreneurs who want to launch a new product or scale revenue through Digital Marketing techniques.

  • Marketers who are fed up in their current role and want to transition into a different organisation or industry.

What’s covered in the modules?

This first module is an excellent series of introductory lessons to get you into some key Marketing and Digital strategy concepts.

Understand the relationship between market orientation, environmental analysis and sustainable competitive advantage.
Get a better understanding of the macro and microenvironment and the different analysis techniques.

This next module is very important because research, data and insights can make a big impact on deciding which direction to take your organisation. Learn how to gather relevant information from internal and external sources and carry out market research that will allow you to make informed strategic decisions.

Learn how to analyse customer behaviour with reference to digital behaviours, identities and personas. Explore the different models of strategic thinking as well as the risks and barriers associated with Marketing planning.

This module is great to help you get some clarity on developing Marketing objectives & strategy to deliver your overall organisational objectives.

It covers key elements to set SMART goals, mission/vision statements, frameworks and tools for developing the strategy. Develop customer personas and get a good understanding of the synergy between online and offline strategy.

This module goes deeper, into the detail. Connect your strategy to the Marketing mix – Product, Price, Place, Promotion and other key functions of Marketing.

Think about some key elements – branding, digital strategy, profit, sales projections, relationships/one-to-one Marketing and market intelligence. In this module, you will learn to propose tactical recommendations that align with strategic decisions.

The focus of this module is to create a detailed action plan which is realistic and ready for implementation.

It will also explore topics such as the resources required for implementation, outsourcing and agencies, critical success factors, contingency planning, social and ethical implications.

This module has been designed for you to learn the key components to ensure the right control mechanisms are in place. This is important to measure and monitor the implemented Marketing strategy. You will learn how to create a continuous improvement plan.

Some key topics include KPIs, dashboards, finance and operational measures and channel performance. For continuous improvement it is important look at issue related to cost, productivity, market responsiveness, profit, customer, employee satisfaction and strategic drift.

Register to get more information, see sample lessons OR click here to enrol

Presenter Imran Farooq

We will NOT spam you and it is easy for you to opt-out at any time.

Have any questions or want some guidance? Email us at

We look forward to connecting with you!
MMC Learning Qualifications Team

30 days money back guarantee. No financial risk to you – if you find this course is not right for you, we will give you a 100% refund, no questions asked.