Become The Smartest Digital Marketer in the Room with Content Strategy
Power up your CV with a professional qualification and gain the knowledge to become more confident and relevant
The Chartered Institute of Marketing
CIM Award
in Content Strategy
Key Information Points
- Accreditation CIM Level 6
- Duration 4-6 Weeks
- Price £897
- Study Mode Learn Online
- Next Start Date 21st September 2026
This Award provides a strategic approach to content marketing that aligns with wider corporate and marketing goals.
You will gain skills to enable the creation of an effective content strategy and manage its implementation, including the provision of appropriate copy for a variety of audiences.
MMC Learning have put together a comprehensive package to help you to succeed in both gaining a qualification and accessing knowledge and templates that will help you in your day-to-day role.
What is included
- Access hundreds of high-quality video learning lessons and download quick reading, knowledge PDF documents.
- Course books and relevant supporting texts to download
- Access to live webinars with tutors providing assessment guidance
- Expert tutor support – assignment briefing webinars & submit your draft work for each module for direct feedback
- One-to-one support – dedicated team with quick responses supporting you on your learning journey
- CIM membership – Membership to the Chartered Institute of Marketing which includes the benefits of being part of an official leading professional body in Marketing and Digital Marketing.
The MCT will utilise a variety of Multiple Choice Question (MCQ) Types allowing for the assessment of higher-order thinking and different levels of cognitive demand.
Globally Recognised Certification
OVER 28,000+ MEMBERS WORLDWIDE
TRUST CIM TO PROGRESS THEIR CAREER
Practical
Do you want to be more employable?
Underpins your university degree with practitioner experience, improving your employability
Your CV
Do you want to get a head start?
Enhance your CV, helping you to stand out in a competitive recruitment market.
Jobs
Do you want to be relevant?
After university degree, CIM qualifications are the most sought after by employers.
Brand Recruitment, Marketing Recruitment Review & Salary Survey 2019/2020
60%
Do you want to be more employable?
60% of CIM graduates are more respected at work or given more responsibility.
CIM Alumni Survey
33%
Do you want to get a head start?
Over a third of CIM graduates get promoted or receive a pay rise within 12 months of graduating.
CIM Alumni Survey
Experts
Do you want to be relevant?
Experts say CIM’s qualifications are what most HR departments and seasoned Marketing Directors are looking for.
Simply Marketing Jobs
CIM students, members and graduates work for respected organisations around the world
Accredited by the world’s largest institute of Marketing Professionals
This qualification is accredited by the Chartered Institute of Marketing (CIM) who is the leading international professional marketing body with some 41,000 members worldwide. First established in 1911, it has for over a century, defined the marketing professional standards that operate in the UK and is the global champion of best marketing practice.
“If you’re not learning, you’re not reaching your potential”
Jim Rohn
American entrepreneur, author and motivational speaker
Is This You?
Learning Outcomes & Content
What you will learn
In this comprehensive program, you’ll acquire essential skills in content strategy and creation. You’ll first learn how to develop a precise and targeted content strategy, allowing you to align your content with specific goals and objectives. Next, you’ll master the art of planning the creation and strategic distribution of effective content, ensuring your messages reach the right audience at the right time. Finally, you’ll be adept at formulating persuasive copy tailored to a targeted audience, enhancing your ability to engage and resonate with your intended viewers, readers, or customers. This well-rounded curriculum empowers you to excel in crafting and executing impactful content strategies.
Over the past 20 years, MMC Learning has empowered thousands of marketers and managers to achieve their career goals.
Our graduates have advanced to high-level marketing roles, successfully transitioned to freelancing or consultancy, and significantly increased their earning potential.
Instead of navigating the challenges alone, you can leverage the wealth of expertise and insights we’ve gained over two decades.
Choose MMC Learning as your trusted partner on your journey to success.
Let MMC Learning be your next learning partner
Studying with MMC Learning for a Professional Accredited qualification will give you:
“I always did something I was a little not ready to do. I think that’s how you grow. When there’s that moment of 'Wow, I’m not really sure I can do this', and you push through those moments, that’s when you have a breakthrough.”
Marissa Mayer
American business executive and investor
What our Students and Graduates say about us online
The Global Standard in Marketing & Digital Marketing Training
CIM graduates work for some of the world’s top companies, helping them keep their skills and careers relevant. Over a third of CIM graduates get promoted or receive a pay rise within 12 months of graduating. 60% of CIM graduates are more respected at work or given more responsibility.
“A journey of a thousand miles begins with a single step”
Lao Tzu
Chinese Philosopher
Become a Certified Content Strategist
FUNDING NOTE – Do you plan to pay for the qualification yourself without company funding or have your living costs increased?
MMC Learning wants you to succeed in obtaining your qualification. A part of our service is funding and support options so that cost no longer stands in the way of your success. You can register below to get all the course details and start a conversation about funding.
Register now to have all the course details sent directly to your inbox!
- Explore the full potential of our programme—download the information pack to access in-depth module breakdowns and essential course details, empowering you to make informed decisions about your future.
- Maximise your investment while minimising financial concerns—learn about our flexible pricing plans and funding options designed to support your course fees. Complete the webform today to get started.
- Accelerate your journey to success—gain tailored advice on your CV and discover the ideal level of study for your goals. With personalised guidance, you’ll take a confident first step toward advancing your career.
All of this and more is just a few clicks away!
WHAT DO YOU GET WITH
MMC LEARNING
We have the most comprehensive package in the world
The MMC Learning Tutor
and Support Team
At MMC Learning, we pride ourselves on offering a robust support system to accompany your learning journey. Rest assured, you'll never be alone in your online learning endeavours.
Industry-Experienced Instructors
Our instructors at MMC Learning are not only committed and well-versed in their fields, but they also bring the advantage of contemporary experience from the digital industry.
Comprehensive Support Unit
No matter the challenge, we've got you fully supported. Our dedicated team is readily available to assist you whenever you require their expertise.
PRIVACY and Contact Information
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Tel: +44 (0) 161 826 4644 | Email: qualifications@mmclearning.com
