Key Information Points
- Accreditation DMI Level 5 & CIM Level 6
- Duration 10-12 Weeks
- Price £1497
- Study Mode Learn Online
- Next Start Date 21st September 2026
CIM Specialist Award in SEO and Paid Search Management
With many customer journeys beginning with a search engine, adopting a successful search engine marketing strategy has become critical to increasing brand reach and visibility.
This Specialist Award will provide you with the knowledge and skills to create an effective search strategy for both organic and paid channels.
You will be able to apply research techniques to understand customer search behaviour and utilise it to optimise paid campaigns and websites to maximise search engine visibility.
DMI Professional Diploma in Search Marketing
Did you know that search marketing is currently one of the most in-demand roles? And that growth isn’t going to stop anytime soon. Develop true Search Marketing expertise for where search is now and where it’s going.
Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field.
An unparalleled learning experience built around you
Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media Marketing, SEO and much more.
There are approximately 30 hours of course content in this course. You have up to 24 weeks to complete the course, during which you can access your course content wherever and whenever you like. The average completion time is 10-12 weeks.
MMC Learning have put together a comprehensive package to help you to succeed in both gaining a dual qualification and accessing knowledge/templates that will help you in your day-to-day role.
What is included
- Access to all course materials (videos, audio, PDF downloads)
- Course books and relevant supporting texts to download
- Access to webinars with tutors providing assessment guidance
- Fast response support from our course team to cover your queries throughout the course
- DMI membership – Membership to the Digital Marketing Institute, which includes the benefits of being part of a globally recognised professional body in Digital Marketing.
CIM Specialist Award in SEO and Paid Search Management
Multiple Choice Test (MCT)
The CIM Level 6 Specialist Awards are assessed via the onscreen Multiple Choice Test (MCT).
The MCT will utilise a variety of Multiple Choice Question (MCQ) Types allowing for the assessment of higher-order thinking and different levels of cognitive demand.
DMI Professional Diploma in Search Marketing
ONE Exam (3 hours)
There are three sections in the exam. To pass the exam, candidates must achieve a minimum score of 60%. The price includes the first exam fee. There will be a fee associated with subsequent re-sits due to failed attempts, which will be approximately £75 or the equivalent in the local currency payable directly to Pearson Vue.
- For those in traditional marketing careers who are looking to update their skill set and confidence in launching Search campaigns.
- Marketing professionals in management or senior management positions who need to know about Search Engine Optimisation (SEO) and managing search campaigns / agency or team members.
- Those who have just graduated and want to get started right away in Digital Marketing.
- Entrepreneurs and small business owners who are passionate about using Search Marketing channels to increase the reach for their ideas and products.
- For anyone who is looking to build and launch a Search Marketing campaign for their company in the near future.
- Inspired career changers – who want deep dive into this topic.
- Freelancers and consultants who want to expand their knowledge and client services to grow revenue.
Globally Recognised Certification
OVER 278,000+ MEMBERS WORLDWIDE
TRUST CIM & DMI TO PROGRESS THEIR CAREER
Practical
Do you want to be more employable?
Underpins your university degree with practitioner experience, improving your employability
Your CV
Do you want to get a head start?
Enhance your CV, helping you to stand out in a competitive recruitment market.
Jobs
Do you want to be relevant?
After university degree, CIM qualifications are the most sought after by employers.
Brand Recruitment, Marketing Recruitment Review & Salary Survey 2019/2020
60%
Do you want to be more employable?
60% of CIM graduates are more respected at work or given more responsibility.
CIM Alumni Survey
33%
Do you want to get a head start?
Over a third of CIM graduates get promoted or receive a pay rise within 12 months of graduating.
CIM Alumni Survey
Experts
Do you want to be relevant?
Experts say CIM’s qualifications are what most HR departments and seasoned Marketing Directors are looking for.
Simply Marketing Jobs
68%
of DMI graduates say the course helped them get a promotion
62%
say certification was a reason for their salary increase
38%
got a new role in digital marketing or changed their career path
MMC students, members and graduates work for respected organisations around the world
Gain a Dual Qualification from the World Leaders
Accredited by the world’s largest institute of Marketing Professionals
This qualification is accredited by the Chartered Institute of Marketing (CIM) who is the leading international professional marketing body with some 41,000 members worldwide. First established in 1911, it has for over a century, defined the marketing professional standards that operate in the UK and is the global champion of best marketing practice.
Accredited by the Digital Marketing Institute
This qualification is accredited by the Digital Marketing Institute (DMI) who are the global standard in Digital Marketing Certification. Their mission is to support marketers achieve their learning ambitions and help them realise their full potential. With a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.
“If you’re not learning, you’re not reaching your potential”
Jim Rohn
American entrepreneur, author and motivational speaker
Is This You?
Learning Outcomes & Content
Develop the skills to work in search right now. Learn about search engine optimisation, paid search, and digital display advertising, along with the latest platforms including Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4.
Study using a dynamic mix of interactive lessons, videos, and downloadable tools, along with live sessions on the latest trends and channels.
You will receive a Dual Qualification in Search Marketing, accredited by CIM and DMI, which are globally recognised, along with a completion badge from Neil Patel.
The Chartered Institute of Marketing
Specialist Award In SEO And Paid Search Management
Digital Marketing Institute
Professional Diploma In Search Marketing
Over the past 20 years, MMC Learning has empowered thousands of marketers and managers to achieve their career goals.
Our graduates have advanced to high-level marketing roles, successfully transitioned to freelancing or consultancy, and significantly increased their earning potential.
Instead of navigating the challenges alone, you can leverage the wealth of expertise and insights we’ve gained over two decades.
Choose MMC Learning as your trusted partner on your journey to success.
Let MMC Learning be your next learning partner
Studying with MMC Learning for a Professional Accredited qualification will give you:
“The best way to predict the future is to create it”
Peter Drucker
Austrian-American management consultant, educator, and author
What our Students and Graduates say about us online
The Global Standard in Marketing & Digital Marketing Training
CIM graduates work for some of the world’s top companies, helping them keep their skills and careers relevant. Over a third of CIM graduates get promoted or receive a pay rise within 12 months of graduating. 60% of CIM graduates are more respected at work or given more responsibility.
DMI graduates work for some of the world’s top companies, helping them keep their skills and careers relevant. 81% of DMI members have been promoted upon completion of one of our courses and 53% have got a salary increase.
“A journey of a thousand miles begins with a single step”
Lao Tzu
Chinese Philosopher
Become a Dual Qualified Search Marketing Professional
FUNDING NOTE – Do you plan to pay for the qualification yourself without company funding or have your living costs increased?
MMC Learning wants you to succeed in obtaining your qualification. A part of our service is funding and support options so that cost no longer stands in the way of your success. You can register below to get all the course details and start a conversation about funding.
Register now and receive all the details directly to your inbox!
- Unlock the full potential of our course – download our information pack to view detailed module breakdowns and important course information that can help you make an informed decision about your next steps.
- Maximise your investment and minimise your financial worries – discover our flexible pricing options and find out how you can access funding to support your course fees. Fill out our webform now to get all the details.
- Get on the fast track to success – receive advice on your CV and find out what level of study is best for you. With our personalised guidance, you can take the first step towards achieving your career goals.
You can access all this information and more with just a few simple clicks
WHAT DO YOU GET WITH
MMC LEARNING
We have the most comprehensive package in the world
The MMC Learning Tutor
and Support Team
At MMC Learning, we pride ourselves on offering a robust support system to accompany your learning journey. Rest assured, you'll never be alone in your online learning endeavours.
Industry-Experienced Instructors
Our instructors at MMC Learning are not only committed and well-versed in their fields, but they also bring the advantage of contemporary experience from the digital industry.
Comprehensive Support Unit
No matter the challenge, we've got you fully supported. Our dedicated team is readily available to assist you whenever you require their expertise.
PRIVACY and Contact Information
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Tel: +44 (0) 161 826 4644 | Email: qualifications@mmclearning.com
