Certified Social Media Marketing Specialist

Accredited by the Digital Marketing Institute
With 10 interactive modules covering Facebook, LinkedIn, Snapchat, YouTube, and Instagram, you will develop true expertise in Social Media Marketing.

Learn from industry experts how to develop social strategies, research and content.

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Why Digital Marketing Institute?

Globally recognised certification

Join 200k+ members worldwide

Payment Plans Available

Become a certified social media marketing specialist

Join over 200,000 members around the world, working for some of the worlds top companies using DMI to keep their careers and skills relevant.

81% of DMI members have been promoted upon completion of one of our courses and 53% have got a salary increase.

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Get world class, specialist knowledge and insight.

You will be able to develop true expertise in social media marketing through the completion of 10 interactive modules covering Facebook, LinkedIn, Snapchat, YouTube, and Instagram.

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry.

In short, you’ll be a skilled Social Media Marketer, capable of building Social Media campaigns from scratch.

What is covered in the modules for this Social Media Marketing qualification?

Program learning outcomes and content


Social Research

Module Info & Overview

Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating.

This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls.

Social Content

Module Info & Overview

Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities.

So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark!

Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies.

Facebook, Instagram and Pinterest

Module Info & Overview

Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks.

The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed.

  • Build an active, engaged and captive community across each channel
  • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways.
  • Manage each platform so you get the best reach and results.
  • Create compelling and clever ads that target your audience at the right time.
  • Master the key features of each channel to advertise, strategize and optimize.
  • Reach billions of social loving people every day!


Module Info & Overview

Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time.

It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how.

  • What a successful Twitter account looks and acts like.
  • The right Twitter Ad format for your campaign.
  • How to use Twitter Ads Manager to advertise effectively
  • Using Twitter Analytics to react and connect better.
  • How to create more Tweet-friendly content – snappy, shareable and short.
  • When to post for maximum impact and engagement.


Module Info & Overview

This platform is all about slick professionalism. It offers you and your brand unique networking opportunities in the business world on a global stage.

This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn.

You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin

can be a tricky platform to master as the tone is hard to crack. But, do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do.

YouTube & Social Video

Module Info & Overview

YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees.

This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise.

  • Content Marketing Concepts and Strategy
  • Set up and manage a dynamic YouTube channel.
  • Get creative with social video strategies that engage and convert.
  • Learn how video sits within the rest of your social media mix.
  • Build and develop your online audience in a way that benefits your brand.
  • Use advertising and analytics to deliver mesmerizing visual.
  • Campaigns.

Social Apps

Module Info & Overview

If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic).

Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post.

You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success.

Social Commerce and Affiliate Marketing

Module Info & Overview

With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce.

You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results.

Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire.

When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed.

Social Customer Service

Module Info & Overview

One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out.

This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how.

Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now!

This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is.

Social Strategy

Module Info & Overview

So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix.

Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t.

Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle.


You can become qualified within 8-10 weeks

There are approximately 30 hours of course content in this course. You have up to 24 weeks to complete the course, during which you can access your course content wherever and whenever you like. The average completion time is 8-10 weeks.


ONE Exam (3 hours)

There are three sections in the exam. To pass the exam, candidates must achieve a minimum score of 60%. The price includes the first exam fee. There will be a fee associated with subsequent re-sits due to failed attempts, which will be approximately £75 or the equivalent in the local currency payable directly to Pearson Vue.

Become a Social Media Marketing Specialist

How much does the Certified Social Media Marketing Specialist qualification cost?


Boost your credibility and advance your knowledge, role and career.
Enjoy early-bird access to your course once you enrol.

£2,139 (30% off) – Save £642
Pay in Full


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£2,139 (30% off) – Save £642
Pay Installments

£374.25 x 4 months

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FUNDING NOTE – Do you plan to pay for the qualification yourself without company funding or have your living costs increased?
MMC wants you to succeed in obtaining your Digital Marketing qualification.  A part of our service is funding and support options so that cost no longer stands in the way of your success. You can register below to get all the course details and start a conversation about funding.

14 days money-back guarantee.
No financial risk to you – if you find this course is not right for you, we will give you a 100% refund, no questions asked.

Who is the Certified Social Media Marketing qualification for?

Is this qualification for you?
Become the SMARTEST Digital Marketer in the room

  • For any Marketer who is looking to build and launch a Social Media campaign for their company in the near future.

  • Freelancers and consultants who want to differentiate themselves, earn more or offer more value to their clients.

  • Entrepreneurs and small business owners who are passionate about using Social Media channels to market their ideas and products.

  • Those who have just graduated and want to get started right away in Digital or Social Media Marketing roles.

  • Inspired career changers – open up to a new Digital world of possibilities.

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Study with MMC, a world leader in delivering Marketing qualifications

What do you get with MMC?

You can earn this qualification in several ways through different study centres, MMC being one that offers the most comprehensive package in the world.

With over 20 years of educating Marketers, MMC is uniquely positioned to help you achieve your goals.

The following are some important features of choosing MMC as your study centre which are NOT available at most of the other centres and self-paced delivery methods.

  • Take part in live masterclasses with industry experts, leading authors, and subject matter experts that will give you fresh insights to stay ahead of your competitors.

  • You will be able to access an extensive bank of video lessons covering different topics to help you perform in your day-to-day role alongside your study for your qualification. Videos are professional, engaging, not pre-recorded, poor quality webinars like many others.

  • Learn how to get promoted, improve your CV, and make a successful career transition from our coaches and mentors.

  • Power up your CV further with pathways to our qualifications accredited by the Chartered Institute of Marketing and the Chartered Management Institute.

Globally Recognized Certification




of DMI graduates say the course helped them get a promotion.


say certification was a reason for their salary increase


got a new role in digital marketing or changed their career path

Our members work for some of the biggest companies globally

What Digital Marketing Qualifications can you study with MMC Learning?

There are FOUR Digital Marketing Institute qualifications available through MMC, the Certified Digital Marketing (Professional Diploma) and THREE Specialist pathways. For more information, click on the links below or scroll down to download all the course brochures and guides.

Certified Digital Marketing Professional Diploma

View Course

Pathway ONE – Search Marketing

View Course

Pathway TWO – Social Media Marketing

View Course

Pathway THREE – Digital Marketing Strategist

View Course

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