Certified Digital Marketing Professional

Accredited by the Digital Marketing Institute
Get the most recognised Digital Marketing diploma qualification in the world and advance your career + confidence to new heights.

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An unparalleled learning experience built around you

Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media Marketing, SEO and much more.

Become the smartest Digital Marketer in the room.

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Globally recognised certification

Join 200k+ members worldwide

Payment Plans Available

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What are the topics covered in this Digital Marketing Diploma?

WHAT WILL I LEARN?

Click below to see inside the topics covered

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry.

Introduction to Digital Marketing

Module Info & Overview

What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing?

This module takes you through the basics, keeping things clear and actionable.

  • Principles of Digital Marketing
  • Developing Objectives
  • Connecting with the Customer
  • Digital Research
  • Cultural Research

Social Media Marketing

Module Info & Overview

Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.

  • Key Social Platforms for Digital Marketing
  • Developing Data-Driven Audience and Campaign Insights
  • Creating and Optimising Social Media Campaigns
  • Growing and Engaging an Audience
  • Setting up a Social Media Experience for a Business

Paid Search (PPC) using Google Ads

Module Info & Overview

Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI.

  • Fundamentals of Paid Search
  • Paid Search Campaign Measurement
  • Search Campaign Management
  • Paid Search Campaign Creation with Google Ads

Email Marketing

Module Info & Overview

Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations.

  • Email Marketing Fundamentals
  • Testing and Optimising an Email Campaign
  • Creating an Effective Email Campaign
  • Email Design
  • Tools and Strategy
  • Marketing Automation

Analytics with Google Analytics

Module Info & Overview

This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.

  • Web Analytics Fundamentals
  • Monitoring Campaigns with Google Analytics Reports
  • Analysing and Recording Google Analytics Data
  • Creating and Configuring a Google Analytics Account
  • Setting Goals with Google Analytics
  • Using Google Analytics 4

Content Marketing

Module Info & Overview

This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.

  • Content Marketing Concepts and Strategy
  • Publishing and Distributing Content
  • Creating and Curating Content
  • Establishing Content Intent
  • Developing a Content Marketing Plan
  • Using Content Research to Find Opportunities
  • Metrics and Performance

Search Engine Optimisation (SEO)

Module Info & Overview

Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers.

  • SEO Fundamentals
  • Measuring SEO Performance
  • Optimise Organic Search Ranking
  • Keywords and SEO Content Plan
  • Aligning SEO and Business Objectives

Website Optimisation

Module Info & Overview

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business.

  • Web Design and Website Optimisation
  • Publishing a Basic Website
  • Website Metrics and Developing Insight
  • Design Principles and Website Copy
  • User-Centered Design and Website Optimisation

Digital Marketing Strategy

Module Info & Overview

Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.

  • Digital Strategy Fundamentals
  • Digital Strategy Research
  • Executing a Digital Marketing Strategy
  • Forecasting performance
  • Setting Strategy Objectives and KPIs
  • Developing a Creative Strategy
  • Communicating a Digital Marketing Strategy

WHAT IS THE DURATION OF THE QUALIFICATION?

You can become qualified within 8-10 weeks

There are approximately 30 hours of course content in this course. You have up to 24 weeks to complete the course, during which you can access your course content wherever and whenever you like. The average completion time is 8-10 weeks.

IN ORDER TO QUALIFY, WHAT ASSESSMENT MUST BE COMPLETED?

ONE Exam (3 hours)

There are three sections in the exam. To pass the exam, candidates must achieve a minimum score of 60%. The price includes the first exam fee. There will be a fee associated with subsequent re-sits due to failed attempts, which will be approximately £75 or the equivalent in the local currency payable directly to Pearson Vue.

World Class Certification

The global standard in Digital Marketing training

DMI graduates work for some of the world’s top companies, helping them keep their skills and careers relevant. 81% of DMI members have been promoted upon completion of one of our courses and 53% have got a salary increase.

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Become a Certified Digital Marketing Professional

What’s your next move?

You’re either invisible or remarkable, make a choice.
– Seth Godin

Who is this Certified Digital Marketing Diploma for?

Is this Digital Marketing Diploma for you?
Become the SMARTEST Digital Marketer in the room

  • For those in traditional Marketing careers who are looking to update their skill set and confidence in launching Digital campaigns.

  • Marketing professionals who work in management or senior management positions.

  • Those who have just graduated and want to get started right away in Digital Marketing.

  • Entrepreneurs and small business owners who are passionate about using Digital Marketing channels to market their ideas and products.

  • For anyone who is looking to build and launch a Digital Marketing campaign for their company in the near future.

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200,000+ members trust DMI
to power up their careers

Join thousands of UK Digital Marketing Professionals

Gain the skills required for Professional Achievement in this thriving digital community.

Digital Marketing Job Openings in UK:

6,717
UK

2,566
London

472
Manchester

121
Birmingham

Salary and Recruitment data source: payscale.com and indeed.com, 21st April 2021

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How much does the Certified Digital Marketing Diploma Cost?

PRICING

Boost your credibility and advance your knowledge, role and career.
Enjoy early-bird access to your course once you enrol.

£2,139 (30% off) – Save £642
Pay in Full

£1,497.00

Enrol and Pay

£2,139 (30% off) – Save £642
Pay Installments

£374.25 x 4 months

Enrol and Pay

FUNDING NOTE – Do you plan to pay for the qualification yourself without company funding or have your living costs increased?
MMC wants you to succeed in obtaining your Digital Marketing qualification.  A part of our service is funding and support options so that cost no longer stands in the way of your success. You can register below to get all the course details and start a conversation about funding.

14 days money-back guarantee.
No financial risk to you – if you find this course is not right for you, we will give you a 100% refund, no questions asked.

Experience the power of studying this DMI qualification with MMC

What do you get with MMC?

You can earn this qualification in several ways through different study centres, MMC being one that offers the most comprehensive package in the world.

With over 20 years of educating Marketers, MMC is uniquely positioned to help you achieve your goals.

The following are some important features of choosing MMC as your study centre which are NOT available at most of the other centres and self-paced delivery methods.

  • Take part in live masterclasses with industry experts, leading authors, and subject matter experts that will give you fresh insights to stay ahead of your competitors.

  • You will be able to access an extensive bank of video lessons covering different topics to help you perform in your day-to-day role alongside your study for your qualification. Videos are professional, engaging, not pre-recorded, poor quality webinars like many others.

  • Learn how to get promoted, improve your CV, and make a successful career transition from our coaches and mentors.

  • Power up your CV further with pathways to our qualifications accredited by the Chartered Institute of Marketing and the Chartered Management Institute.

Globally Recognized Certification

OVER 200,000+ MEMBERS

GLOBALLY TRUST DMI TO PROGRESS THEIR CAREER

68%

of DMI graduates say the course helped them get a promotion.

62%

say certification was a reason for their salary increase

38%

got a new role in digital marketing or changed their career path

DMI members and graduates work for some of the biggest companies globally

What Digital Marketing Qualifications can you study with MMC Learning?

There are FOUR Digital Marketing Institute qualifications available through MMC, the Certified Digital Marketing (Professional Diploma) and THREE Specialist pathways. For more information, click on the links below or scroll down to download all the course brochures and guides.

Certified Digital Marketing Professional Diploma

View Course

Pathway ONE – Search Marketing

View Course

Pathway TWO – Social Media Marketing

View Course

Pathway THREE – Digital Marketing Strategist

View Course

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