The CIM Marketing Leadership Programme

Designed to help you succeed in Marketing leadership roles.
Accredited by the Chartered Institute of Marketing.

Join the next cohort – places available


The Marketing Leadership Programme is a qualification designed to provide the platform senior marketers need to drive meaningful change and business growth.

It focuses on areas identified by the business world as ‘must haves’ for Senior Marketers aspiring to become the leaders of the future.

It also empowers individuals to tailor their learning around their own career development needs or the needs of their business.

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Key Information Points

» For experienced, senior marketers aspiring to become the leaders of the future.

» Also suitable for consultants looking for professional recognition and status whether working in large organisations or as independent business owners.

This qualification is an 18 month part time course, delivered 100% online. You should plan to spend around 6-8 hours per week + further time to prepare for your assessment.

There is some flexibility built into your schedule so you can work around urgent work priorities, holidays and important family events.

You are required to pass 3 modules on the Marketing Leadership Programme. Modules are assessed by work-based written assignments.

We have a team of experienced tutors who will provide the essential support and guidance you need through live/recorded webinars, draft feedback and one-to-one mentoring calls.

What are the modules covered in the Marketing Leadership Programme?

How is the CIM Marketing Leadership Programme Delivered?

We have put together a comprehensive package to help you to succeed in both gaining a qualification and accessing knowledge/templates that will help you in your Marketing Leadership role:

The learning package will give you:

  • Access to online video learning lessons & quick knowledge PDF downloads

  • Expert tutor sessions (online) – 1-2-1 mentoring calls

  • Expert tutor support (Online) – watch webinars helping you to understand the assignment brief

  • Expert tutor feedback – submit your outline plan and draft work for each assessment for feedback to make sure you are going in the right direction

  • One-to-one support – we have a dedicated team supporting our qualifications so you will get quick responses to your questions throughout the course
  • Bonus: Access Smart Insights premium learning content – PDF best practice guides, video lessons from UK’s leading author in Digital Marketing, Dave Chaffey
  • Bonus: Access over 200 video seminars from keynote industry leaders giving you real world insights providing you with latest thinking to plan for the future
  • Bonus: Practical insights webinars, masterclasses & templates delivered by practioners-consultants going hands on, very useful if you are involved in launching marketing campaigns
Register to download the course guide, get one-to-one guidance & start FREE 14 day trial

How and why is MMC best placed to help you?

What are the costs and funding options?

There are two parts to the cost of the Marketing Leadership Programme:

Register to download the course guide, get one-to-one guidance & start FREE 14 day trial

What our students say

“There are a number of benefits to studying online.. The ability and flexibility of studying in your own time, particularly if you have a very demanding job. One of the reasons I chose the course with MMC was because it was accredited by the CIM and also contributed hours toward continued professional development, allowing me to use it become a chartered marketer. The impact of the course on my day-to-day work has been very significant.. I needed to be able to more knowledgeably and credibly about digital marketing to my clients and to bring the confidence of my team up a level. I would really recommend the course at MMC Learning to anybody to who wants to get a head start in digital marketing.”

René Power

Business Development Director

See sample lessons and download the detailed course guide
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MMC Learning Qualifications Team

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We take your privacy seriously and will not share your details with anyone. It is easy to unsubscribe at any time with one click. MMC Learning is based at Digital Innovation, Manchester Metropolitan University, Oxford Road, Manchester, M1 5GD, United Kingdom. Tel: +44 (0) 161 826 4644.