Masters Level Courses in Digital Marketing
Live online classes with Industry Experts.
Take part in weekly online discussions – submit your research and activities for review by your tutor and group.
Get access to a library of on-demand high-quality videos shot in a discussion-style format.
Take advantage of a comprehensive library of resources.
Where are you now?
Maybe you lack the necessary depth of knowledge on some of the more advanced Digital Marketing tools and channels?
Are you lacking a formal, higher-level qualification on your CV? Maybe you have the experience but still missing that one personal accomplishment?
Could it be that you have stopped learning, stopped growing and become static in your current Marketing/Management role?
Where could you be in the future?
Would you be satisfied if you knew the subject of Digital Marketing & Strategy to an exceptionally high level of detail and depth, and were able to interpret digital trends/tools to your competitive advantage?
Despite the uncertain times ahead, would you feel more at ease if you had more opportunities with different paths you could choose from going forward?
What if you could find a community of Senior Marketers to share your journey with? Imagine finding a powerful network to share your journey with?
What are the subject units covered?
This unit integrates digital & traditional communications to create a plan in order to exploit the opportunities of digital media and technology.
This unit will outline the key features of different channels and show students how to plan for their use in customer acquisition.
This unit outlines how an intelligent conversion optimisation strategy will spearhead digital transformation projects and provide an agile digital strategy that evolves with the marketplace.
It will also outline what businesses need to change within their organisation to become truly customer-centric, transitioning to being a customer-led business that embraces a growth-mindset – driven by the move from tactical to strategic conversion optimisation.
This unit provides an insight into the process behind the design of innovative new products and the business processes behind them. It focuses on understanding audiences, developing appropriate solutions to their needs, and creating holistic business ideas to support them.
This unit explores the practice of content marketing and its strategic role in an organisation’s digital marketing.
This unit will outline the key aspects of strategic analytics and evaluation, and allow learners to develop approaches to measuring campaign performance.
This unit will outline the key features of different approaches to customer retention and show students how to plan for custom relationship management.
Learn from Industry Experts?
The list includes world-renowned author Dr. Dave Chaffey.
He is the author of five bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation, and Practice. He was named one of 50 marketing ‘gurus’ worldwide by the Chartered Institute of Marketing in 2004.
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