Click here to open the course guide and syllabus

Hello and Welcome

Welcome to the MMC family & thank you for your interest in studying with us.

We have been educating Marketers and Professionals for almost 20 years.

With all the wisdom and networks we have built over this period, we can:

contribute to you becoming a significant person in your company or industry
help you in your personal growth journey
build transferable skills so you can take on a variety of different roles
connect you to a community of Marketers to build great relationships
provide you with tools so you can help others with Marketing & Management success
help you become a stronger marketer who can respond to the market with certainty

Scroll further to download the syllabus and view information on the MSc in Digital Marketing.

I am keen to explore how I can help you in your journey and will be in touch shortly.

With Positivity,

Imran Farooq
CEO // Digital Marketer since 2001 // Speaker and Consultant
+44 (0) 7956 980 280 | Email me: qualifications@mmclearning.com
Connect to me on LinkedIn >>

Download course brochure, syllabus & schedule

Please find below the link to the MSc in Digital Marketing syllabus. The application window is open now, the next enrolment date is January 2023.

MSc in Digital Marketing Course Guide & Syllabus (PDF)

FAQs and Course Delivery Insights

Tutor Videos

What are the course fees and when are they due?

The course costs can be paid over 3 years for each of the stages and are split as follows:

Stage one £4,987
Stage two £4,987
Stage three £2,973

Fees cover all tuition, assessment, core texts and access to a number of subscription services to provide plenty of extracurricular information. Fees are payable upfront but if you attend the induction and decide the course is not for you we offer a 100% no quibble refund.

Fees are payable upfront but if you attend the induction and decide the course is not for you we offer a 100% no quibble refund.

Is there any funding available?

There are a number of options to get funding backed by the UK government and MMC funds depending on your situation. Email Imran on qualifications@mmclearning.com to discuss further.

Can I pay in instalments?

Yes there are payment plans available. Email Imran on qualifications@mmclearning.com to discuss further.

What happens if I want to cancel my place or withdraw from the course?

In the event that you decide the MSc isn’t for you, refunds are available depending on the point at which you leave:

Up to the end of the first two weeks/induction – 100% refund
After induction but before end of the live classroom sessions – 50%
No refund available after the first block of live classes

Can I defer or take a break from my studies?

You can take a break at the end of any stage of the programme without penalty. If you choose to defer midway through a stage, there will be a £250 admin fee, and you should complete your current unit before suspending your studies. We are always on hand to advise you of the best way to manage deferrals.

Course FAQ

In what ways is this course suitable for professionals?

The course has been designed specifically for those in full time roles and with significant commercial experience. Key features include:

Part time study which minimizes disruption to both home and work life
Ability to take a break between stages should other responsibilities take priority over study
Combination of specialist sessions led by practitioner trainers to highlight current commercial practice, alongside the development of academic approaches to critically evaluating the application of skills long term
Opportunity to study with a peer group from a diverse range of backgrounds and share valuable experience
Extremely flexible work-based assignments which allow you to tailor your study to current business issues or areas of development
An academic faculty with commercial experience in the digital industry who are well equipped to manage a professional programme
A dedicated course management team who understand the needs of busy professionals and are able to support you fully while you study

How has the course been developed to meet the needs of industry?

The MSc has been developed by a team of education professionals in consultation with specialist digital practitioners. Content has been written by individuals and reviewed by the faculty peer group before validation, and it has undergone a further review procedure by an external digital professional as part of the validation process.

Universities tend to face a challenge in maintaining the relevancy of their content, however the structure of our course means that while the academic learning outcomes remain the same, the content of the specialist lessons is fully flexible and can rapidly adapt to changing needs. An on-going programme of candidate feedback and annual faculty meetings will ensure that the content remains fresh and relevant to current commercial practices.

The syllabus is available to download above, but we have put together a series of videos where our expert faculty explain the content of the programme and their thinking when designing the course.

Who teaches the MSc?

Teaching is delivered by a faculty made up of expert practitioners and academic staff. MMC has worked with some of the UK’s most experienced digital marketers to develop and deliver the content with the likes of Smart Insights’ CEO Dave Chaffey, Digital Consultant Mike Baxter, eCRM specialist Andrew Campbell and MD of Lynchpin Analytics, Andrew Hood leading units. All our trainers are front line marketers and have experience of delivering Masters level education.

MMU’s academic faculty is unique in that all the tutors hail from digitally-focused commercial backgrounds, helping them bridge the gap between academia and the ‘real world’. A number of the tutors are also undertaking or have completed PhDs focusing on digital disciplines, so they really are at the top of their game.

Full biographies are available in the syllabus. Register for your application pack.

How long is the course?

The MSc is delivered part-time, taught over two years plus your dissertation project.

How is the course delivered?

The MSc is delivered through a combination of live online classes, online discussion, self-study and work based assessments. The live sessions include specialist training led by industry practitioners, and academic tutorial sessions where you will dive into theory and prepare for your assessments.

Candidates should allow for around eight hours of study per week during term time.

I’m not sure I want to do the entire MSc. What happens if I leave after stage one?

Candidates are only required to commit to one stage of the course at the time. Completion of each stage confers an academic award as follows:

Stage one – Postgraduate Certificate in Digital Marketing Communications
Stages one and two – Postgraduate Diploma in Digital Marketing
All stages – MSc in Digital Marketing

What are the entry requirements?

All applications are assessed on a case by case basis however, the general entry requirements are as follows:

A good undergraduate degree (usually a 2.2 or above) in any subject
Or at least three years industry experience
Where English is not your first language and you’ve not completed a university degree in English, an IELTS score of 6.5 or equivalent is required

How do I apply?

Simply complete our online application form. The form is fairly self-explanatory but we’re always on hand to help if you have any questions.

We’ll review your form and provide an official decision within ten working days.

You are not obligated to take up an offer of a place and we are happy to defer your application to the next intake if you’re not ready to commit to the course. We operate on a first come first served basis and there are limited spaces available, so we do advise that you apply as early as possible to ensure you have first refusal.

Support

Is it possible to meet the management team before applying for the course?

For those who would like to meet us face to face, we hold open evenings around the UK. Not only will members of the management and academic teams be on hand to answer your questions, but previous and current delegates will be in attendance (where possible) to give you the inside track on the course.

During open evenings we can also review your application to ensure you have everything you need before submitting, and provide more in-depth advice on whether the course is right for you given you current situation and objectives.

Can I speak to someone who has completed the course?

Yes. Although we have reviewed the syllabus for relaunch, graduates from the MSc in Digital Marketing Communications will have had much the same student experience as the new programme will deliver. If you’d like to speak to someone, drop us a line with details of your background and experience and we’ll try to find someone in a similar situation who can share their thoughts.

Outside of the academic experience, how will I be supported through my studies?

Here at MMC we’re very aware of the pressures on professionals choosing to undertake a qualification while they work. We have a dedicated MSc management team who will work to take the pain out of organizing your study:

Responses to requests for advice and information within the business day wherever possible
Highly knowledgeable team with significant experience of working with university systems and processes to smooth communications
Timely communications and regular reminders of what’s required, both in terms of attendance and assignments
Rapid decision making to help you plan your time and commitments
Technical assistance should you need help with any of the online systems or accessing content online
Face to face access to the team when you’re in Manchester

What happens if I accept my place and realise that the course is not for me?

We understand that starting a course like the MSc is a big commitment and sometimes people realise that it’s not right for them. We try and provide as much information ahead of the programme to ensure your decision to apply is fully informed and you have realistic expectations about the experience and commitment.

We would always urge you to speak to someone about any issues as soon as possible so we can work with you to improve things. We offer a 100% refund on fees at any point up to the end of the induction day and a member of the team will be available during that day if you need to discuss any concerns.

Once you start attending teaching sessions (usually the day following the induction) we offer a 50% refund on fees up until the second block of teaching, at which point we are no longer able to offer refunds.