Award in Digital Marketing

Overview

This level 4 digital marketing course is about appreciating the importance of the ever-evolving, dynamic digital landscape and developing skills to improve effectiveness.

It provides awareness of the nature of the challenges and opportunities within the environment and outlines the skills and tools required to support and enhance digital marketing activities. It also identifies the importance of effective digital monitoring and measurement techniques that enable organisations to improve the effectiveness and performance of digital marketing.

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Accredited by the world’s largest institute of Marketing Professionals

This qualification is accredited by the Chartered Institute of Marketing (CIM) who is the leading international professional marketing body with some 41,000 members worldwide. First established in 1911, it has for over a century, defined the marketing professional standards that operate in the UK and is the global champion of best marketing practice.

Module Structure

This module comprises three units of two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by way of portfolio.

Learning Outcomes

  • Unit 1: The digital landscape
    • Understand the opportunities and challenges presented by the digital environment (15%).
    • Assess the impact and influence of the dynamic digital environment (15%).
  • Unit 2: Digital toolkit
    • Learn how key digital tools can support and enhance marketing (20%).
    • Understand the relevance of digital platforms and channels in context (20%).
  • Unit 3: Digital in action
    • Develop digital activities to support and enhance multichannel marketing (15%).
    • Apply the key principles involved in monitoring and measuring digital marketing effectiveness (15%).

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Assessment

Assessment: portfolio

You will need to submit a work-based portfolio which is broken down into three tasks – research, plan and report.

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