Digital Marketing Institute Qualifications

Experience the ultimate flexibility in learning with our 100% online DMI accredited qualifications.

Join the next cohort – places available

0
0
0
0
Days
0
0
Hrs
0
0
Min
0
0
Sec

Accredited by the Digital Marketing Institute

This qualification is accredited by the Digital Marketing Institue (DMI) who are the global standard in Digital Marketing Certification. Their mission is to support marketers achieve their learning ambitions and help them realise their full potential. With a proven track record in transforming the skills of digital professionals to help build successful careers and promote continuous learning, to shape the workforce of the future.

Globally recognised certification

Join 200k+ members worldwide

Payment Plans Available

Join 200k DMI members from companies like these.

DMI Certified Digital Marketing Professional (CDMP)

“If you’re not learning, you’re not reaching your potential”
― Jim Rohn

WHAT WILL I LEARN?

Click below to see inside the topics covered

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry.

Introduction to Digital Marketing

Module Info & Overview

What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing?

This module takes you through the basics, keeping things clear and actionable.

  • Principles of Digital Marketing
  • Developing Objectives
  • Connecting with the Customer
  • Digital Research
  • Cultural Research

Social Media Marketing

Module Info & Overview

Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.

  • Key Social Platforms for Digital Marketing
  • Developing Data-Driven Audience and Campaign Insights
  • Creating and Optimising Social Media Campaigns
  • Growing and Engaging an Audience
  • Setting up a Social Media Experience for a Business

Paid Search (PPC) using Google Ads

Module Info & Overview

Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI.

  • Fundamentals of Paid Search
  • Paid Search Campaign Measurement
  • Search Campaign Management
  • Paid Search Campaign Creation with Google Ads

Email Marketing

Module Info & Overview

Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations.

  • Email Marketing Fundamentals
  • Testing and Optimising an Email Campaign
  • Creating an Effective Email Campaign
  • Email Design
  • Tools and Strategy
  • Marketing Automation

Analytics with Google Analytics

Module Info & Overview

This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.

  • Web Analytics Fundamentals
  • Monitoring Campaigns with Google Analytics Reports
  • Analysing and Recording Google Analytics Data
  • Creating and Configuring a Google Analytics Account
  • Setting Goals with Google Analytics
  • Using Google Analytics 4

Content Marketing

Module Info & Overview

This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.

  • Content Marketing Concepts and Strategy
  • Publishing and Distributing Content
  • Creating and Curating Content
  • Establishing Content Intent
  • Developing a Content Marketing Plan
  • Using Content Research to Find Opportunities
  • Metrics and Performance

Search Engine Optimisation (SEO)

Module Info & Overview

Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers.

  • SEO Fundamentals
  • Measuring SEO Performance
  • Optimise Organic Search Ranking
  • Keywords and SEO Content Plan
  • Aligning SEO and Business Objectives

Website Optimisation

Module Info & Overview

What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business.

  • Web Design and Website Optimisation
  • Publishing a Basic Website
  • Website Metrics and Developing Insight
  • Design Principles and Website Copy
  • User-Centered Design and Website Optimisation

Digital Marketing Strategy

Module Info & Overview

Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.

  • Digital Strategy Fundamentals
  • Digital Strategy Research
  • Executing a Digital Marketing Strategy
  • Forecasting performance
  • Setting Strategy Objectives and KPIs
  • Developing a Creative Strategy
  • Communicating a Digital Marketing Strategy

Globally Recognized Certification

OVER 200,000+ MEMBERS

GLOBALLY TRUST DMI TO PROGRESS THEIR CAREER

68%

of DMI graduates say the course helped them get a promotion.

62%

say certification was a reason for their salary increase

38%

got a new role in digital marketing or changed their career path

DMI members and graduates work for some of the biggest companies globally

DMI Certified Digital Marketing Professional (CDMP)

What’s included in the online learning package?

MMC’s online learning package is a comprehensive and high-value offering designed to help you succeed in both gaining a qualification and accessing knowledge and templates that will benefit you in your day-to-day role.

  • You will have access to all course materials, including videos, audio, and PDF downloads, along with course books and relevant supporting texts to download.

  • In addition, you will be able to participate in live webinars with experienced tutors who will provide guidance on specialist topics.

  • Our course team is committed to providing fast response support throughout the course, covering any queries you may have.

  • As an added bonus, the package includes membership to the Digital Marketing Institute (DMI), giving you the benefits of being part of an official leading professional body in Digital Marketing.

In short, MMC’s online learning package is an excellent investment in your education, offering everything you need to succeed and unlock your full potential as a Marketer.

START BY REGISTERING BELOW
Key information points delivered to your inbox
Stay up-to-date with course updates and upcoming start dates
Take advantage of our free 14-day trial

Fill out the form below to get started

Unlock the full potential of our course – download our information pack to view detailed module breakdowns and important course information that can help you make an informed decision about your next steps.”

Maximise your investment and minimise your financial worries – discover our flexible pricing options and find out how you can access funding to support your course fees. Fill out our webform now to get all the details.

Get on the fast track to success – receive advice on your CV and find out what level of study is best for you. With our personalised guidance, you can take the first step towards achieving your career goals.

You can access all this information and more with just a few simple clicks.

Fill out our web form today and get on the fast track to success.

Digital Marketing Institute
Register below image
Presenter Imran Farooq

We will NOT spam you and it is easy for you to opt-out at any time.

PRIVACY and Contact Information
We take your privacy seriously and will not share your details with anyone. It is easy to unsubscribe at any time with one click.
Tel: +44 (0) 161 826 4644 | Email: qualifications@mmclearning.com