MSc (Masters) in Digital Marketing

Delivered 100% online through live lessons delivered by Industry Leaders, Authors, Subject Matter Specialists and Leading UK Academics – flexible learning to suit your work and family life.

Accredited by the Manchester Metropolitan University Business School and jointly delivered with MMC Learning, a leader in online learning and accredited study centre for the Chartered Institute of Marketing.

Enrolment update:
Applications are now open for the next start date – November 2021, January 2022
12 scholarships are available so apply soon if you meet the entry criteria

Chartered Institute of Marketing logo
Chartered Management Institute logo

Do you want to take your Marketing & Digital skills to the highest level?

Designed for Senior Marketing Professionals, Digital Specialists & Entrepreneurs who want to transform themselves to become brilliant Strategists and position their CV to become future innovators.

Start your learning for FREE – register to get access

Where are you now?

  • Maybe you have stopped learning,  stopped growing and you are at a point where you need to invest in yourself to allow you to travel in new directions, go for more interesting roles or fulfil your purpose by pursuing your life passion?

  • Perhaps your knowledge is lacking depth and you are getting left behind on some of the wider Digital Marketing tools and channels which means you can’t progress any further?

  • Maybe you have lots of experience but don’t have an official, higher-level qualification on your CV to demonstrate your credibility or maybe you are just missing that personal achievement?

Where could you be in the future?

Your Future with a Masters, MSc in Digital Marketing
  • Imagine if you had an official UK University accredited, Masters level qualification, the ultimate credibility to stand out beyond the average Marketer?

  • How would you feel if you knew the subject of Digital Marketing & Strategy to a very high level of detail and depth with the ability to interpret Digital trends/tools to your competitive advantage?

  • How would you feel if you had more future opportunities with different paths you could choose to go down, even in the uncertain times ahead?

  • What would it mean if you could connect with other Senior Marketers, a powerful network, a new family to share your journey ahead?

START HERE, Register to download course guide & syllabus.

What are the subject units covered?

This unit will help you to develop critical thinking, and other advanced study skills, including analysis and referencing, to successfully operate at Masters level.

This unit integrates digital & traditional communications to create a plan in order to exploit the opportunities of digital media and technology.

This unit will outline the key features of different channels and show students how to plan for their use in customer acquisition.

This unit outlines how an intelligent conversion optimisation strategy will spearhead digital transformation projects and provide an agile digital strategy that evolves with the marketplace.

It will also outline what businesses need to change within their organisation to become truly customer-centric, transitioning to being a customer-led business that embraces a growth-mindset – driven by the move from tactical to strategic conversion optimisation.

This unit provides an insight into the process behind the design of innovative new products and the business processes behind them. It focuses on understanding audiences, developing appropriate solutions to their needs, and creating holistic business ideas to support them.

This unit explores the practice of content marketing and its strategic role in an organisation’s digital marketing.

This unit will outline the key aspects of strategic analytics and evaluation, and allow learners to develop approaches to measuring campaign performance.

This unit will outline the key features of different approaches to customer retention and show students how to plan for custom relationship management.

DOWNLOAD, Syllabus with further details on each of the units

MSc in Digital Marketing – key information points

How is it delivered?

  • The MSc in Digital Marketing is delivered 100% online, with professional students located around the world. Attend live online lessons delivered by industry leaders and university tutors.

  • Engage in weekly live discussions – present your research and activity online back to the group and tutor.

  • A comprehensive library of resources with your official university ID. Access a bank of high-quality videos, shot in a unique engaging discussion style.

How long does it take?

  • The MSc in Digital Marketing is designed for busy working professionals who may have heavy work projects and important family commitments.

  • With this in mind, delivery is spread over 24 months with further time focused on a real-world Digital Marketing & dissertation project.

  • The weekly time commitment is 8 hours during term time – a combination of live lessons and study in your own time around your work and family life.

What does it cost (your investment)?

  • This qualification is delivered across different stages starting from £4,487.

  • Each stage is equivalent to a Masters level qualification; Postgraduate Certificate in Digital Communications, Postgraduate Diploma in Digital Marketing and MSc in Digital Marketing.

  • Are you paying for the qualification yourself (with no employer support)?

    There are several options available to help you; Learning credit vouchers, postgraduate loans, payment plans and scholarships (limited to 12 places). Register to find out more.

REGISTER, to see breakdown of costs and explore payment plans

Accreditations, awards and endorsements


Association to Advance Collegiate Schools of Business

The Business School is accredited by The Association to Advance Collegiate Schools of Business. This means we are internationally recognised for meeting global standards of excellence in business and management education.

BSIS Business School Impact System

Business School Impact System (BSIS)

The BSIS scheme is designed to determine the extent and nature of a Business School’s Impact upon its local environment. BSIS has given us the tools to capture the enormous added value and impact that Manchester Metropolitan’s Business School brings to businesses and communities.


EFMD Quality Improvement System

Our Business School holds the EQUIS accreditation – a leading international system of quality assessment, improvement and accreditation of higher education institutions in management and business administration. By attending an EQUIS accredited institution, students can be confident they are part of a high quality institution.


Institute of Data and Marketing

This course is accredited by The Institute of Data and Marketing (IDM). The IDM has over 30 years’ experience helping marketers reach the next level in their career by offering a portfolio of qualifications and training courses, all informed by industry and underpinned by core principles and best practice. Students taking an IDM accredited course are eligible to sit a 2-hour online exam to achieve the IDM Certificate in Digital and Data-Driven Marketing.

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Register below to get further information on the Master, MSc in Digital Marketing
Presenter Imran Farooq

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