What are the units covered on this course?

For the industry, by the industry

Specifically designed for marketing professionals with at least two years’ experience, the postgraduate programme offers a flexible part time study route that fits around busy lifestyles. With a syllabus developed by industry experts, it meets immediate business needs as well as building long term skills, so you can put your new knowledge to work from day one.

Adaptable and expert-led

University Accredited

Accredited and academically supported by Manchester Metropolitan University, the postgraduate is strengthened by the university’s established reputation for excellence in digital education, strong links with industry, and a unique teaching faculty firmly rooted in commercial practice and thought leadership in their specialist fields.

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[mmc_content title=”What are the units covered on this course?” textalign=”left” class=”box-light” image=”/wp-content/themes/jigsaw/custom/jigsaw-themes/mmclearning/images/expert-word-cloud.jpg”]The first year is equivalent to the Postgraduate Certificate in Digital Communication + the following units:

Unit 4 – Customer Lifecycle One: Content Strategy for Customer Engagement

This unit takes content creation and management as central to effective marketing activity, and explores how a well implemented content strategy creates customer engagement and therefore leads to the achievement of business objectives.

Unit 5 – Customer Lifecycle Two: Growth and Performance Management

This unit looks at the technology and processes that underpin optimisation activities to increase efficiency in marketing, and therefore support growth.  

For the industry, by the industry

Specifically designed for marketing professionals with at least two years’ experience, the postgraduate programme offers a flexible part time study route that fits around busy lifestyles. With a syllabus developed by industry experts, it meets immediate business needs as well as building long term skills, so you can put your new knowledge to work from day one. [/mmc_content] [mmc_content title=”Adaptable and expert-led” textalign=”right” class=”box-dark” image=”https://mmclearning.com/wp-content/uploads/2014/01/expert-led.jpg”]The Postgraduate Diploma is built on a robust academic framework but relies on flexible practitioner-led training sessions to ensure the content constantly adapts to rapidly changing industry requirements. The programme takes a look at high level considerations which contribute to the success of digital marketing communications. It examines the building blocks of strategic planning for effective integrated marketing communications and explores key concerns around the disruptive power of digital and its impact on leadership, operational management and innovation. The course is delivered by our specialist trainers bringing insight straight from the frontline to ensure you are taught at the cutting edge.[/mmc_content] [mmc_content title=”University accredited” textalign=”left” class=”box-light” image=”/wp-content/themes/jigsaw/custom/jigsaw-themes/mmclearning/images/mmubs.jpg”]Accredited and academically supported by Manchester Metropolitan University, the postgraduate is strengthened by the university’s established reputation for excellence in digital education, strong links with industry, and a unique teaching faculty firmly rooted in commercial practice and thought leadership in their specialist fields.

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