What does a digital marketer do daily?

If you’re thinking of entering digital marketing, it’s important to understand what a digital marketer actually does. Marketing is a very varied field and digital marketers will complete a range of tasks daily.

Typical tasks for a digital marketer will include sending emails, attending meetings, and creating content, monitoring marketing strategies, and analyzing data.

However what a digital marketer actually does on a daily basis can depend greatly on the organization and the product or service that they market.

Also, digital marketers can perform different duties in different areas depending on their specialization, for instance, they might specialize in search engine optimization or content creation and do a lot more in those areas.

In general, digital marketers are responsible for understanding their target audience and finding effective ways to reach them through digital platforms such as social media, emails, advertisements, or podcasts, and then using analytics tools to gather data on campaign performance in order to improve it.

Thus, digital marketers aim to build awareness about the products and services of their organizations.

Digital marketers design campaigns that engage their target audiences, drive traffic to their websites, and convert potential customers into paying customers through the use of marketing strategies.

A digital marketer might perform tasks including:

  • Checking and responding to emails: Checking and responding to emails is a basic yet important task. Emails help marketers communicate with customers, respond to requests, and troubleshoot campaign issues.
  • Developing effective marketing campaign strategies/ Improving exisiting strategies: A digital marketer develops effective marketing campaign strategies that are consistent with the needs, behaviors, and online habits of their target audience based on existing engagement or conversion rate data and market research.
  • Creating campaign content: Creating engaging relevant campaign content for their target audience is the foundation of any successful marketers skillset. The process involves writing, editing, and producing original content for social media, email, podcast episodes, and ads that conveys a clear message.
  • Implementing campaign content: digital marketers are also responsible for implementing this content effectively for example building Facebook ads, scheduling social media posts, or designing email campaigns.
  • Improving search engine optimization: In addition to campaign strategy, content, and performance analysis, a digital marketing manager might also spend part of their day improving the company’s search engine optimization (improving a website’s organic search ranking or visibility on search engines like Google).
  • Analyzing campaign performance: Once a campaign is running, a digital marketer analyzes how the campaign content is performing by looking at data, i.e. using tools like Google Analytics to study engagement rates, website traffic, views, clicks, “likes,” or shares and understand what is working and what’s not.
  • Collaborating with others: Digital marketers frequently collaborate with others to implement marketing strategies. They will often meet with colleagues, company executives, or clients. They use this time to develop marketing strategies, delegate tasks, review campaign performance, and outline opportunities for improvement.

Is digital marketing a stressful job?

There’s no way around it, working in digital marketing can be incredibly stressful occasionally but that’s the same with every career.

Stress might not be the nicest part of the job description but it’s a natural part of working life and being in a job where you didn’t feel you were being stretched would get boring very quickly. It can be benefical to personal development to be faced with challenges once in a while.

However, if you’re someone who’s going to feel stressed by tight deadlines and a fast-paced work environment, then maybe digital marketing might not be the best career for you.

Marketers who are qualified with qualifications like the Digital Marketing Institute diploma will probably find jobs a bit easier as they will have deeper knowledge in the different areas.

Is digital marketing a happy job?

If you have the right sort of personality and skillset for this career digital marketing can be a very happy job.

If you are organised but also creative, you have a head for analyzing data and are the kind of person who will take pride in seeing a businesses grow, it’s likely you would be a good fit for a digital marketing role.

However, if you’re looking to break into digital marketing, it’s important to know what to expect.

Some of the responsibilities and personal development you should be prepared for as a new digital marketer are:

  • Continuous Learning: Because the digital marketing industry is constantly evolving, it’s essential to continue to develop your skills throughout your career, you’ll be expected to stay up-to-date on the latest technologies and for some to have qualifications like the DMI Certified Digital Marketing Diploma or the CIM Diploma in Professional Digital Marketing. Among the best ways to do this is by reading articles, attending webinars and conferences, undertaking free online courses or even paying to do a recognised digital marketing qualification , and networking with other digital marketers.
  • Learning and sticking to SOPs: Digital marketers are expected to stick to standard operating procedures (SOPs) put in place by their organisation. SOPs are just instructions which outline the way the company runs their different digital marketing activities, such as creating and optimizing landing pages, or measuring campaigns.
  • Research and Data analysis: As a digital marketer you’ll probably have to do a lot of data analysis and research, for example collecting data from various sources and inputting it into spreadsheets or other software so it can be studied and used to inform decisions.
  • Regular Teamwork and Observation: You’ll probably be expected to work as part of a team for example working with copywriters to create compelling ad copy, or brainstorming with digital marketing consultants and other marketing experts.
  • Autonomy Over Time: As you gain more experience, you’ll probably be given more autonomy over your projects. Slowly gaining the skills to be trusted to complete work alone is an important aspect of personal growth, allowing you to experiment and develop your skills in areas more interesting to you.

If these areas appeal to you, you’d probably be very happy in a digital marketing job.

Harrison Gallagher

Harrison, armed with a Digital Marketing degree, stands out as a leading consultant in the industry. Not only has he advised hundreds of Marketers on their career paths, but he also constructed a sales and marketing team from the ground up during his placement year, successfully promoting world-leading speaking events. Further showcasing his versatility, Harrison delves into the future of Marketing, the role of artificial intelligence tools, and the nuances of brand development through Digital Channels.

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