MMC Launch the DMI Certified Search Marketing Specialist Qualification

When it comes to studying for a qualification to increase your employment prospects, choosing a course which will give you the most up to date knowledge in your industry, valued by employers, is vital. This is certainly the case for Digital Marketing, which by its very nature is constantly evolving with the times.

At MMC Learning we’ve been educating marketers as a Chartered Institute of Marketing accredited study centre for two decades and even worked with CIM to produce the first online course in Marketing and the first Digital Marketing Qualification.

We’re always looking for new partnerships and new qualifications to help our students. We’re delighted to announce our newest partnership with the Digital Marketing Institute (DMI).

DMI is the world’s foremost awarding body of Digital marketing Qualifications having educated digital marketers across 115 countries.

Completing a DMI qualification shows potential employers you’ve received the highest standard industry training and can open up countless opportunities.

DMI has already trained over 30000 digital marketers worldwide equipping them with the skills to forge a successful career in digital marketing.

Why study DMI Search Marketing Qualification?

Did you know search marketers are currently some of the most in-demand professionals? Due to the constant evolution of online platforms, the customer journey is changing faster than ever and it’s up to us digital marketers to keep up!

The Professional Diploma in Search Marketing is designed to get you up to speed by giving you expert knowledge in search both now and for the future.

You’ll develop the skillset to work in search, learning about search engine optimization, paid search, and digital display advertising, along with the latest platforms such as Google Ads, Microsoft (Bing) Ads, and Google Analytics 4.

This course merges expert knowledge with the technical skills and tactics you need to excel. You’ll leave the course able to plan, implement and measure an effective SEO campaign for your organisation.

You’ll have acces to course materials including live sessions on the latest trends and channels. 

The course is delivered as a partnership between DMI and top SEO expert Neil Patel and his team so you’ll have the chance to learn directly from the best.

Upon completion of the course you’ll be a certified Search Marketer qualified in SEO, Paid Search and Google Ads.

What modules will I study?

  • Introduction to Search Marketing

Attracting customers is all about being in the right place at the right time. In this module you’ll explore how core search elements work together and key concepts and tricks to drive traffic to your website.

You’ll cover:

  • Search Marketing
  • SEO & Paid Search principles
  • Demand generation
  • Analytics & reporting
  • Data visualization 

  • SEO Setup and Content

Search engines might feel like intangible all powerful entities but they can be tackled! Understanding how to utilise SEO and how algorithms and ranking factors work can help you come out on top in those all important search results.

In this module you’ll learn how to produce content that speaks to customers. Understanding what your audiences want is key to creating an effective content strategy.

You’ll learn about:

  • Setting SEO objectives
  • Keyword research
  • Creating content
  • On-page optimization
  • Content scheduling 

  • Optimizing SEO

Everyone wants their website to be seen, but is it being seen by the right people? That’s where SEO comes in. The key is getting all your channels working together to make your content more visible to those who’ll be interested. This module will teach you how to utilise the ‘quick wins’, gather momentum and optimize for a better return-on-investment by attracting targetted traffic who’ll convert to sales.

You’ll study:

  • SEO for eCommerce
  • Backlinking for authority
  • Local & international optimization
  • Off-page optimization
  • Technical SEO fixes 

  • Paid Search Fundamentals

So your organic searches are growing, great! But you need website traffic that little bit quicker… Sometimes paid search is a necessary evil as a quick fix for getting seen fast. In this module you’ll learn the fundamentals of Pay Per Click advertising, including:

  • Paid search concepts
  • Ads & landing pages
  • Keywords
  • Creating a paid search campaign 

  • Paid Search Campaigns

Now you’ve mastered the basics, you can start running your campaigns. In this module you’ll learn how to use PPC advertising to boost visibility and how to measure and optimize your campaigns to get the best out of every click.

You’ll delve in to:

  • Managing the campaign budget
  • Optimizing campaigns
  • Reporting on paid search 

  • Demand Generation

Whether someone’s a first time visitor or a loyal customer, you need to capture people’s interest. This module helps you drive awareness and long term engagement, covering:

  • Demand generation campaigns
  • Outbound channels & ad formats
  • Campaign targeting & bidding
  • Optimizing your campaign
  • Involving display & video advertising 

  • Search Analytics

Search analytics is your superpower! Believe it or not, all that data about your target market is right under your nose, you just need to know how to find it.

The recent shift to Google Analytics 4 may be daunting for businesses but this module will also get you up to speed on the new interface. 

You’ll look at:

  • Analytics fundamentals
  • Monitoring campaigns
  • Introduction to GA4
  • Configuring Google Analytics
  • Conversion rate optimization

  • Data & Data Visualization

Marketers are always looking to make data more engaging. Data brings many new insights and opportunities but there’s an awful lot of it and it can be rather dull! This module will help you better communicate what you’ve discovered and what it means for the business. 

You’ll learn about:

  • Turning data into actions
  • Ways of visualizing data
  • Forecasting search performance
  • Excel for visualization 

  • Search Strategy – Research & Planning

Once you’ve developed the tools, techniques and skills behind search, you can start to put a strategic action plan together for your business that will deliver results, is backed up by research and structured using objectives.

You’ll delve in to:

  • Planning a search strategy
  • Research for search campaigns
  • Setting objectives for search 

  • Search Strategy 2 – Execution & Optimization

After developing the skills, and doing the research, you’ll be ready to execute your action plan and make it a reality.

You’ll look at:

  • Omnichannel search approach
  • Adapting to change
  • Evaluating search strategies
  • Long term performance 

Why study a DMI Qualification?

By completing a DMI course you’ll be joining a global network of over 200,000 UK Digital Marketing Professionals.

DMI is a global awarding body, renowned for world class qualifications highly sought after by employers and respected by business leaders worldwide.

DMI consults with experts to create their courses, ensuring the best quality training for their candidates. DMI courses are designed to give learners the most up to date knowledge to help them succeed and progress in their careers.

The search marketing course is taught through a collaboration between industry expert Neil and DMI’s own experts. Candidates will have the opportunity to learn from people who use these techniques on a day to day basis as part of their job. 

A DMI course can help you boost your credibility in the workplace and improve your knowledge, helping you progress in your role and career by mastering the practical elements you need.