Pioneering accredited online education for Marketers and Leaders since 2001.
What will I be able to do after completing a DMI Qualification?
What will I be able to do after completing a DMI Qualification?
The Digital Marketing Institute is one of the world’s foremost authorities for Digital Marketing education and has been educating marketers since 2009. Since their foundation they have set a global standard for best practice in the digital marketing training industry.
The DMI has educated thousands of digital marketers, some of whom have gone on to work for some of the world’s top brands including Facebook, Google, Coca-Cola and many more.
Getting DMI certified is a great way to elevate your Digital marketing knowledge to the next level and get one step ahead of competitors.
Completing a DMI qualification proves to an employer that you have the determination and work ethic needed to succeed.
Most employers will recognise that a DMI qualification signifies that you have the most up to date and relevant marketing knowledge as the DMI consults with marketing experts and companies around the world, known as the Global Industry Advisory Council, to ensure they design courses with the most current marketing skills and theories.
But what skills and job opportunities will you open up by studying a DMI course? What exactly can you do upon completing a DMI Qualification?
What will I be able to do after completing a DMI Qualification? – Choose from multiple job roles and Career Options:
A DMI professional qualification will provide you with the overall digital marketing knowledge and skills to be able to excel in a multitude of job roles including:
Digital Marketing Executive
Digital Marketing Manager
Customer Service rep
Senior Marketing Manager
And the list goes on!
However, people sometimes forget that marketing, particularly digital marketing, is more than just an industry in itself and in fact stretches into all industries. Almost every single company from finance to child care, needs some sort of marketing effort and will want to hire at least one individual capable of executing the marketing side of their operations.
This means if you complete a DMI course, you’ll be able to work in an industry of your choice and somewhere that appeals to your interests. Whether you’re a creative individual or more technically minded, or maybe interested in politics or finance, there will be a marketing role out there to suit you with a company that’s in the field you’re most interested in.
What’s more, the current shortage of skilled digital marketers and the thousands of job opportunities means that with a DMI qualification to show you’re a cut above the rest, you’ll be able to be picky about exactly what kind of role you want and make sure you find a position that’s right for you.
What will I be able to do after completing a DMI Qualification?- Utlilise a range practical skills and Knowledge:
After completing a DMI course you’ll have solidified your existing digital marketing knowledge as well as developing further in-depth practical knowledge about the digital industry as a whole and the various trends and channels within it, allowing you to take forward what you know into your workplace and apply a successful digital marketing strategy across a business.
In short you’ll be a highly qualified, experienced digital marketer.
On completing any DMI Qualfication you will be able to:
Increase your website’s visibility through search engine optimization techniques.
Drive the right traffic to your website through pay-per- click advertising.
Execute social video & digital display campaigns.
Capture, segment and manage email subscribers in order to plan and execute a successful email marketing campaign.
Use suitable social media channels for different business goals and objectives.
Measure and optimize your social media campaigns.
Leverage mobile marketing for its micro-targeting advantages.
Measure digital campaigns (Analyze and optimize your overall digital marketing activity).
Create a formal, solid digital marketing strategy for your business
Find your audience using the correct media channels
Create powerful digital display campaigns
However, it can be easy to forget that Digital Marketing isn’t just one role. No two digital marketers will have the same job description because there are so many different elements to digital marketing and what you end up doing on a day to day basis can depend on your role and where your strengths lie.
The DMI Professional Digital Marketing Diploma:
The DMI’s Professional Diploma in Digital Marketing is their most comprehensive, generalsised digital marketing qualficattion designed to provide you with a wide digital marketing education. You’ll develop all the skills you need to target and connect with the right audiences, over a multitude of digital platforms allowing you to succeed in any digital role.
The qualification consists of 10 units covering:
An Introduction to Digital Marketing
Social Media Marketing
Search Engine Optimization (SEO)
Paid Search (PPC) with Google Ads
YouTube and Display Advertising
Analytics Using Google Analytics
Digital Marketing Strategy
Over the course of the qualfication, you will gain a solid foundation in digital marketing skills through a combination of dynamic video tutorials and practical learning activities covering the main concepts, techniques, and skills necessary for the development, planning, and implementation of an effective digital marketing campaign.
After completing the qualification you will be well-versed in the core purpose and methodology of digital marketing and after completing the course, you will be able to:
– Choose the most appropriate tool and implement best practice to monitor and optimize the effectiveness of a website
– Conduct A/B testing using best practice
– Set up a basic website using a CMS
What will I be able to do after completing a DMI Qualification? Utilise Specialist skills and enter a multitude of specialist job roles:
Because there are so many different distinct areas within digital marketing, you might choose to specialise in just one.
As well as the more generalised Digital Marketing professional diploma, which opens up doors to countless different job roles within digital marketing and beyond, DMI offers more specific specialist courses so that you can choose to become a certified specialist in whatever area of digital marketing interests you the most and is most suited to your skillset.
As long as you also have a basic level of knowledge of important fundamental digital marketing skills, it can help your employment and promotion prospects to become a specialist in a particular area of digital expertise. There is great demand in the marketing sector for digital marketers with specific knowledge of a particular digital marketing area, who are needed to fill that specialist role in an organisation.
DMI Social Media Marketing Specialist Certification:
As technology grows and evolves so rapidly, and there are so many new social media platforms being launched, most brands will need a digital marketer with intimate knowledge of how to operate and navigate these sites and which ones will be best to target their intended audience through. Utilising social media to promote a brand and run successful marketing campaigns might seem easy but it can be a complicated endeavour with many nuances to master.
Becoming a certified social media specialist with DMI can open up job opportunities for you within almost any company or brand.
Being a Social Media Specialist will make you a prime candidate for job roles such as:
Social Media Manager
Social Media Assistant
Social Media Executive
This course will introduce you to all the key social media platforms involved in digital marketing, and teach you how to run an effective social media campaign for an organisation. You will leave the course able to:
– Identify the key metrics associated with Display campaigns
– Identify the key metrics associated with Video campaigns
– Use Google Ads to analyze the performance of Display campaigns
DMI Search Marketing Specialist Certification-
In today’s day and age, getting to that coveted top spot or at least the first page of google has become vital for companies to generate traffic to their website and hopefully conversions. He who can navigate the weird and wonderful world of the search engine algorithm is king!
Search Engine Optimisation (SEO) is vital for all organisations big and small if they want to come out on top in an ever more competitive market where consumers are less able and willing to part with their hard earned cash.
Becoming an SEO specialist with DMI will make you highly employable for any company and open up job roles such as:
This course will teach you the basics of SEO and how search engines work. After completing the course you will be able to:
– Recognise how to be persuasive when interacting with others
– Identify techniques for maximizing the impact of your proposals
– Identify methods for overcoming objections to your proposals
DMI Digital Marketing Strategy and Planning Specialist Certification-
Knowing about various aspects of marketing is one thing, being able to put them into practise and execute them together across an organisation is another. Digital marketing planning is a skill in itself. Creating and implementing an effective digital marketing strategy is a specialism all employers will value.
When you become a marketing strategy and planning specialist with DMI you could be setting yourself up for a path into a more senior or leadership role in marketing as you have the necessary insight to make a great overseer of an organisation’s marketing campaigns.
This course is perfect for those looking to enter a role as a:
Digital Marketing Manager
This qualification will teach you all about the core components of an effective digital marketing strategy, and how to develop an effective budget plan and measure the ROI for digital activities.
– Identify the key principles for building an effective email marketing strategy
– Identify the sources of additional information for different types of email recipient
– Recognize the benefits of using an Email Service Provider (ESP) & the best practices for building an effective email subscriber list & to understand the core principles that underpin an effective email marketing strategy
What will I be able to do after completing a DMI Qualification? Freelance/ consultancy work:
Upon completing a DMI Qualification, you’ll also have the skills and necessary digital marketing knowledge to strike out alone.
Once you have a solid foundation, if you’re of an entrepreneurial mindset, you could decide to branch out and use your skills to set up your own company or unique brand and offer your desirable services to companies on a freelance basis.
DMI courses offer the possibility of:
Becoming a Business Consultant
Creating your own Start up
Becoming a Digital Entrepreneur
Make connections/ expand your network/ find opportunities all over the world:
When you undertake any DMI course you get 12 months of DMI membership included. Not only does this offer you fantastic member benefits in the way of resources, including podcasts from digital marketing experts, articles and webinars; you’ll alsogain access to the DMI member and allumni network, which will allow you to connect with over 200,000 fellow marketers across the globe opening up further possible opportunities and sources of valuable advice.
Having a DMI qualification on your CV can, quite literally, open up a world of opportunities and exciting career prospects, as DMI courses are taught in over 150 countries and respected by employers all over the world.
Whether you’re a graduate, someone looking for a career change, a traditional marketer looking to switch into digital, or a small business owner or Senior Manager wanting to maximise your opportunity to promote your business; gaining a globally recognised digital marketing qualification with DMI is a great way to enhance your employment prospects by upskilling and remaining relevant and one step ahead of the competition for the future.
The Digital Marketing Institute sets the global standard for digital marketing training in an ever changing industry & profession.
Completing a DMI qualification can give you both a career and salary boost. 68% of DMI graduates said the course helped them get a promotion, 62% said they felt certification was a reason for their salary increase and 38% got a new role in digital marketing or changed their career path.
In short there’s no end to the possibilities and opportunities that you can open up by completing a DMI qualification and with more job openings in the growing digital marketing sector than ever before, there’s never been a better time to take that next step in your career.
Want to know more about the DMI courses available at MMC Learning?
Check out our further reading detailing course content, teaching, benefits and much more!
Beth is a content writer at MMC learning. She contributes content to the Management and Leadership blog. She has a degree in English Literature and Creative Writing from Lancaster University and an NCTJ Level 5 diploma in Multi-media Journalism. She is passionate about the creative industries, in particular film and TV and has undertaken several personal creative projects around her favourite science fiction films and series.