What will I be able to do after completing a DMI Qualification?

The Digital Marketing Institute is one of the world’s foremost authorities for Digital Marketing education and has been educating marketers since 2009. Since their foundation they have set a global standard for best practice in the digital marketing training industry. 

The DMI has educated thousands of digital marketers, some of whom have gone on to work for some of the world’s top brands including Facebook, Google, Coca-Cola and many more.

Getting DMI certified is a great way to elevate your Digital marketing knowledge to the next level and get one step ahead of competitors.

Completing a DMI qualification proves to an employer that you have the determination and work ethic needed to succeed.

Most employers will recognise that a DMI qualification signifies that you have the most up to date and relevant marketing knowledge as the DMI consults with marketing experts and companies around the world, known as the Global Industry Advisory Council, to ensure they design courses with the most current marketing skills and theories.

But what skills and job opportunities will you open up by studying a DMI course? What exactly can you do upon completing a DMI Qualification?

What will I be able to do after completing a DMI Qualification? – Choose from multiple job roles and Career Options:

A DMI professional qualification will provide you with the overall digital marketing knowledge and skills to be able to excel in a multitude of job roles including:

  • Digital Marketing Executive
  • Content Marketer
  • Digital Marketing Manager
  • Sales marketer
  • Customer Service rep
  • Senior Marketing Manager
  • IT specialist
  • HR
  • And the list goes on!

However, people sometimes forget that marketing, particularly digital marketing, is more than just an industry in itself and in fact stretches into all industries. Almost every single company from finance to child care, needs some sort of marketing effort and will want to hire at least one individual capable of executing the marketing side of their operations. 

This means if you complete a DMI course, you’ll be able to work in an industry of your choice and somewhere that appeals to your interests. Whether you’re a creative individual or more technically minded, or maybe interested in politics or finance, there will be a marketing role out there to suit you with a company that’s in the field you’re most interested in.

What’s more, the current shortage of skilled digital marketers and the thousands of job opportunities means that with a DMI qualification to show you’re a cut above the rest, you’ll be able to be picky about exactly what kind of role you want and make sure you find a position that’s right for you.

What will I be able to do after completing a DMI Qualification?- Utlilise a range practical skills and Knowledge:

After completing a DMI course you’ll have solidified your existing digital marketing knowledge as well as developing further in-depth practical knowledge about the digital industry as a whole and the various trends and channels within it, allowing you to take forward what you know into your workplace and apply a successful digital marketing strategy across a business.

In short you’ll be a highly qualified, experienced digital marketer.

On completing any DMI Qualfication you will be able to:

  • Increase your website’s visibility through search engine optimization techniques.
  • Drive the right traffic to your website through pay-per- click advertising.
  • Execute social video & digital display campaigns.
  • Capture, segment and manage email subscribers in order to plan and execute a successful email marketing campaign.
  • Use suitable social media channels for different business goals and objectives.
  • Measure and optimize your social media campaigns.
  • Leverage mobile marketing for its micro-targeting advantages.
  • Measure digital campaigns (Analyze and optimize your overall digital marketing activity).
  • Create a formal, solid digital marketing strategy for your business
  • Find your audience using the correct media channels
  • Create powerful digital display campaigns

However, it can be easy to forget that Digital Marketing isn’t just one role. No two digital marketers will have the same job description because there are so many different elements to digital marketing and what you end up doing on a day to day basis can depend on your role and where your strengths lie.

The DMI Professional Digital Marketing Diploma:


The DMI’s Professional Diploma in Digital Marketing is their most comprehensive, generalsised digital marketing qualficattion designed to provide you with a wide digital marketing education. You’ll develop all the skills you need to target and connect with the right audiences, over a multitude of digital platforms allowing you to succeed in any digital role.

The qualification consists of 10 units covering:

  • An Introduction to Digital Marketing
  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC) with Google Ads
  • YouTube and Display Advertising
  • Email Marketing
  • Website Optimisation
  • Analytics Using Google Analytics
  • Digital Marketing Strategy

Over the course of the qualfication, you will gain a solid foundation in digital marketing skills through a combination of dynamic video tutorials and practical learning activities covering the main concepts, techniques, and skills necessary for the development, planning, and implementation of an effective digital marketing campaign.

After completing the qualification you will be well-versed in the core purpose and methodology of digital marketing and after completing the course, you will be able to:

– Distinguishing between audience research & Social listening platforms

– Matching cultural research tools to examples of insights they can provide

– Recognise how industry trend research provides insight into an industry

– Recognise how to develop SMART objectives for a digital marketing plan

– Develop clear and actionable objectives for a digital marketing plan

– Identify the key audience research categories that enable understanding of your audience and communities of interest

– Distinguish between audience research and social listening platforms

– Recognize how industry trend research provides insight into an industry

– Use digital research and social listening to gain insights into your competitors, audience and industry

– Differentiate between each stage of the Buyer’s Journey

– Identify the value of a 360 digital marketing campaign

– Appreciate the value of the key concepts, principles, procedures, and tools associated with the discipline of Digital Marketing

– Identify the benefits that effective project management can offer a project

– Identify the common tasks that a project manager carries out

– Identify the skill sets that a project manager should possess

– Identify ways of dealing with people who make requests on your time

– Identify the benefits of effective time management

– Distinguish between urgent and important tasks

– Identify best practices to help you achieve your goals

– Craft an effective brand story that includes business and content marketing goals, personas, and key messaging

– Identify the key components in a company’s brand personality

– Identify the steps involved in the creative process

– Distinguish between content creation and curation

– Recognize the benefits of content personalisation

– List the benefits of content seeding

– Distinguish between the strategies for content promotion

– Recognize how community management complements content marketing

– Extend the value of your content through repurposing and use scheduling tools and promotion methods to effectively distribute content across a variety of platforms

– List the benefits of measuring the success of content marketing efforts

– Determine the R.O.I on a content marketing campaign

– Critique and measure content outputs and use findings to optimize content through iteration

– Use a five-stage creative process to generate new ideas and solutions

– Identify tactics to use to remove barriers to creativity

– Recognize effective ways of responding when an idea fails or is rejected

– Enhance your creativity in the workplace by generating new ideas and finding innovative solutions to problems

– Recognize the key concepts of email marketing

– Identify the legislation & regulations surrounding email permissions & data protection

– Create an email campaign

– Identify the factors that affect email campaign delivery

– Recognize potential email delivery and inbox placement challenges

– Use best practice for creating and delivering an email campaign that maximizes email open and click rates

– Recognize how to test the components of an email

– Use A/B testing to enhance an email marketing campaign

– Differentiate between key metrics for measuring email campaign performance

– Identify the benefits of using marketing automation tools

– Differentiate between the key building blocks in a marketing automation process

– Overview the value provided by marketing automation tools

– Recognize nonverbal cues that can impact your effectiveness as a communicator

– Identify strategies you can use to communicate more effectively

– Use tips and techniques to improve your communication skills in the workplace

– Identify the role of website optimization in guiding users through the Buyer Journey

– Recognize the elements of a website to optimize to guide visitors to take action

– Identify the role of website optimization in driving conversions

– Determine which principles of effective web design to use in a given scenario

– Identify the principles of good web design and to attract potential customers using effective website content and copy

– Distinguish between the primary focus and concerns of UX design and UI design

– Improve user experience, for a given scenario, by applying user-centred design methods

– Choose the most appropriate tool and implement best practice to monitor and optimize the effectiveness of a website

– Conduct A/B testing using best practice

– Set up a basic website using a CMS

What will I be able to do after completing a DMI Qualification? Utilise Specialist skills and enter a multitude of specialist job roles:

Because there are so many different distinct areas within digital marketing, you might choose to specialise in just one.

As well as the more generalised Digital Marketing professional diploma, which opens up doors to countless different job roles within digital marketing and beyond, DMI offers more specific specialist courses so that you can choose to become a certified specialist in whatever area of digital marketing interests you the most and is most suited to your skillset.

As long as you also have a basic level of knowledge of important fundamental digital marketing skills, it can help your employment and promotion prospects to become a specialist in a particular area of digital expertise. There is great demand in the marketing sector for digital marketers with specific knowledge of a particular digital marketing area, who are needed to fill that specialist role in an organisation.

DMI Social Media Marketing Specialist Certification:


As technology grows and evolves so rapidly, and there are so many new social media platforms being launched, most brands will need a digital marketer with intimate knowledge of how to operate and navigate these sites and which ones will be best to target their intended audience through. Utilising social media to promote a brand and run successful marketing campaigns might seem easy but it can be a complicated endeavour with many nuances to master.

Becoming a certified social media specialist with DMI can open up job opportunities for you within almost any company or brand.

Being a Social Media Specialist will make you a prime candidate for job roles such as:

  • Social Media Manager
  • Social Media Assistant
  • Social Media Executive

This course will introduce you to all the key social media platforms involved in digital marketing, and teach you how to run an effective social media campaign for an organisation. You will leave the course able to:

– Identify the key benefits of social media marketing

– Recognize the responsibilities of a social media marketer

– Identify the stages of the Consumer’s Journey most influenced by social media marketing

– Set up a Social Media Experience for a Business

– Set up a social media account for a business on key social media platforms

– Apply best practices for posting content on social media platforms

– Recognise the best practices for posting content on Facebook

– Recognise the best practices for posting content on YouTube

– Recognise the best practices for posting content on Instagram

– Build, manage, and sustain an active community on social media platforms

– Use Ads Manager to create and optimize campaigns on Twitter

– Use Campaign Manager to create and optimize campaigns on LinkedIn

– Use Ad Manager to create and optimize campaigns on Pinterest

– Create paid advertising campaigns on key social media platforms using a range of advanced tools and features

– Identify the benefits of using social media tools to analyze your campaigns

– Distinguish the different social media tools available to analyze campaigns

– Identify the native tools to use to derive analytics insights from Facebook

– Identify the benefits and value of Display and Video advertising

– Distinguish between the main platforms available for Display & Video advertising

– Determine appropriate objectives for a Display and Video marketing strategy

– Set up a YouTube channel

– Add elements to a YouTube Channel using best practices

– Distinguish between campaign types available on the Google Display Network

– Identify the ad formats and sizes available on the Google Display Network

– Identify the ad formats available on YouTube

– Create a Display advertising campaign in Google Ads

– Create a Standard Video Advertising campaign in Google Ads

– Identify the types of targeting available for Display and Video campaigns

– Apply audience targeting to Display and Video campaigns

– Apply content targeting to Display and Video campaigns

– Identify the key metrics associated with Display campaigns

– Identify the key metrics associated with Video campaigns

– Use Google Ads to analyze the performance of Display campaigns


DMI Search Marketing Specialist Certification- 


In today’s day and age, getting to that coveted top spot or at least the first page of google has become vital for companies to generate traffic to their website and hopefully conversions. He who can navigate the weird and wonderful world of the search engine algorithm is king!

Search Engine Optimisation (SEO) is vital for all organisations big and small if they want to come out on top in an ever more competitive market where consumers are less able and willing to part with their hard earned cash.

Becoming an SEO specialist with DMI will make you highly employable for any company and open up job roles such as:

  • Search Marketer
  • SEO Executive

This course will teach you the basics of SEO and how search engines work. After completing the course you will be able to:

– Distinguish between paid and organic search

– Differentiate between key components of SEO

– Recognise how paid search works

– Recognise the importance of setting SEO objectives

– Distinguish between various types of objectives for SEO

– Create SEO objectives for your website and business

– Recognize the purpose and benefits of keyword research

– Distinguish between short tail and long tail keywords

– Build an SEO content plan based on strategic keyword and competitive research

– Optimise on-page elements to boost rankings

– Optimise content for user satisfaction

– Optimise off-page elements to boost rankings

– Monitor the sources of traffic to a website

– Differentiate between various types of SEO metrics

– Use key SEO metrics to measure the success of SEO efforts

– Identify techniques you can use to effectively describe the problems you encounter in the workplace

– Recognise the stages in a typical problem-solving strategy

– Develop and improve your problem-solving skills, so you can tackle problems more effectively in the workplace

– Identify web analytics tools for collecting, measuring, and analyzing data

– Recognize the basic terminology for analytics reporting

– Recognize the basic legal requirements, responsibilities, and best practice concerning analytics, consent, and date collection

– Set up a Google Analytics Account and install tracking code on a website

– Recognize the purpose of the key settings and navigational functions in Google Analytics

– Set up goals to analyze digital campaign performance using Google Analytics

– Use goal funnels in Google Analytics to analyze the customer conversion journey

– Identify the types of campaign insights provided by the key reports in Google analytics

– Use the Conversion Reports to derive insights into conversion rates, channels and journeys

– Recognise the benefits of tracking traffic changes in real time using Google Analytics

– Recognise best practice when using Google Analytics to ensure data is being tracked effectively

– Distinguish between paid and organic search

– Recognize how consumers use search engines

– Identify the key benefits of using paid search in a marketing campaign

– Set up a Google Ads account

– Recognise best practice for writing effective PPC ads

– Use Keyword research to determine the most suitable keywords for a campaign

– Launch a successful paid search campaign with Google Ads

– Manage an advertising budget for Google Ads

– Identify the key factors determining how much a click costs in a Google Ads bid auction

– Recognize the purpose of Google Ads Editor

– Manage and optimize a paid search campaign

– Identify KPIs to measure the success of paid search campaigns

– Recognize the purpose of conversion tracking

– Distinguish between the key metrics for measuring the success of a paid search campaign

– Use Google Analytics to measure paid search campaigns

– Recognise how to be persuasive when interacting with others

– Identify techniques for maximizing the impact of your proposals

– Identify methods for overcoming objections to your proposals


DMI Digital Marketing Strategy and Planning Specialist Certification-


Knowing about various aspects of marketing is one thing, being able to put them into practise and execute them together across an organisation is another. Digital marketing planning is a skill in itself. Creating and implementing an effective digital marketing strategy is a specialism all employers will value.

When you become a marketing strategy and planning specialist with DMI you could be setting yourself up for a path into a more senior or leadership role in marketing as you have the necessary insight to make a great overseer of an organisation’s marketing campaigns.

This course is perfect for those looking to enter a role as a:

  • Digital Strategist
  • Digital Marketing Manager
  • Marketing manager

This qualification will teach you all about the core components of an effective digital marketing strategy, and how to develop an effective budget plan and measure the ROI for digital activities.

After completing the course you’ll be able to:

– Distinguish between the core components of a digital marketing strategy

– Identify the primary metrics used to measure success and ROI

– Understand the core components of a digital marketing strategy and the benefits of using a strategic approach when developing digital campaigns

– Identify KPIs best suited to a digital activity by understanding it’s success outcome

– Set objectives to establish clear and measurable KPI’s

– Identify key research activities that inform the development of a digital marketing strategy

– Recognize the value of a research map when developing a digital marketing strategy

– Recognize the insights from key research activities to help guide channel choice, messaging, personas, and priorities, and inform budget allocation when developing a digital marketing strategy

– Recognize the key ingredients in an effective creative strategy

– Recognize key elements to develop an effective content strategy

– Understand how to develop a creative strategy that engages an audience and delivers on campaign goals

– Select appropriate digital channels to achieve strategy objectives based on insights drawn from digital research

– Identify the key components in a campaign action plan to execute a digital marketing strategy

– Understand how to select an optimal channel and budget mix supported by a paid media plan and campaign action plan to execute a digital marketing strategy

– Distinguish between the tools most frequently used to communicate a digital marketing strategy to stakeholders

– Use best practice for communicating a digital marketing strategy to stakeholders

– Recognise the importance of strategic thinking

– Recognise the characteristics of an emergent strategy Goal: To use techniques to develop and hone your strategic thinking skills, and become more effective in the workplace

– Identify the key principles of agile thinking that are most relevant to marketers

– Identify the benefits to marketers of applying the ‘test and learn’ approach

– Recognise how to apply agile concept of MVP (minimum viable product)

– Develop an agile mind-set and be more agile in an ever changing workplace

– Recognise how content marketing can add value to a business

– Align content effectively to stages of the Buyer’s Journey

– Differentiate between types of content marketing goals

– Recognize best practices for incorporating buyer personas into a content strategy

– Initiate a content marketing strategy by establishing goals, tailoring topics to target personas, and using content calendars to establish effective workflows

– Identify the key principles for building an effective email marketing strategy

– Identify the sources of additional information for different types of email recipient

– Recognize the benefits of using an Email Service Provider (ESP) & the best practices for building an effective email subscriber list & to understand the core principles that underpin an effective email marketing strategy

What will I be able to do after completing a DMI Qualification? Freelance/ consultancy work:

Upon completing a DMI Qualification, you’ll also have the skills and necessary digital marketing knowledge to strike out alone.

Once you have a solid foundation, if you’re of an entrepreneurial mindset, you could decide to branch out and use your skills to set up your own company or unique brand and offer your desirable services to companies on a freelance basis.

DMI courses offer the possibility of:

  • Becoming a Business Consultant
  • Creating your own Start up
  • Becoming a Digital Entrepreneur

Make connections/ expand your network/ find opportunities all over the world:

When you undertake any DMI course you get 12 months of DMI membership included. Not only does this offer you fantastic member benefits in the way of resources, including podcasts from digital marketing experts, articles and webinars; you’ll also gain access to the DMI member and allumni network, which will allow you to connect with over 200,000 fellow marketers across the globe opening up further possible opportunities and sources of valuable advice.

Having a DMI qualification on your CV can, quite literally, open up a world of opportunities and exciting career prospects, as DMI courses are taught in over 150 countries and respected by employers all over the world.


Whether you’re a graduate, someone looking for a career change, a traditional marketer looking to switch into digital, or a small business owner or Senior Manager wanting to maximise your opportunity to promote your business; gaining a globally recognised digital marketing qualification with DMI is a great way to enhance your employment prospects by upskilling and remaining relevant and one step ahead of the competition for the future.

The Digital Marketing Institute sets the global standard for digital marketing training in an ever changing industry & profession.

Completing a DMI qualification can give you both a career and salary boost. 68% of DMI graduates said the course helped them get a promotion, 62% said they felt certification was a reason for their salary increase and 38% got a new role in digital marketing or changed their career path.

In short there’s no end to the possibilities and opportunities that you can open up by completing a DMI qualification and with more job openings in the growing digital marketing sector than ever before, there’s never been a better time to take that next step in your career.

Want to know more about the DMI courses available at MMC Learning?

Check out our further reading detailing course content, teaching, benefits and much more!

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