What will I be able to do after completing a DMI Qualification?
The Digital Marketing Institute is one of the world’s foremost authorities for Digital Marketing education and has been educating marketers since 2009. Since their foundation they have set a global standard for best practice in the digital marketing training industry.
The DMI has educated thousands of digital marketers, some of whom have gone on to work for some of the world’s top brands including Facebook, Google, Coca-Cola and many more.
Getting DMI certified is a great way to elevate your Digital marketing knowledge to the next level and get one step ahead of competitors.
Completing a DMI qualification proves to an employer that you have the determination and work ethic needed to succeed.
Most employers will recognise that a DMI qualification signifies that you have the most up to date and relevant marketing knowledge as the DMI consults with marketing experts and companies around the world, known as the Global Industry Advisory Council, to ensure they design courses with the most current marketing skills and theories.
But what skills and job opportunities will you open up by studying a DMI course? What exactly can you do upon completing a DMI Qualification?
What will I be able to do after completing a DMI Qualification? – Choose from multiple job roles and Career Options:
A DMI professional qualification will provide you with the overall digital marketing knowledge and skills to be able to excel in a multitude of job roles including:
- Digital Marketing Executive
- Content Marketer
- Digital Marketing Manager
- Sales marketer
- Customer Service rep
- Senior Marketing Manager
- IT specialist
- HR
- And the list goes on!
However, people sometimes forget that marketing, particularly digital marketing, is more than just an industry in itself and in fact stretches into all industries. Almost every single company from finance to child care, needs some sort of marketing effort and will want to hire at least one individual capable of executing the marketing side of their operations.
This means if you complete a DMI course, you’ll be able to work in an industry of your choice and somewhere that appeals to your interests. Whether you’re a creative individual or more technically minded, or maybe interested in politics or finance, there will be a marketing role out there to suit you with a company that’s in the field you’re most interested in.
What’s more, the current shortage of skilled digital marketers and the thousands of job opportunities means that with a DMI qualification to show you’re a cut above the rest, you’ll be able to be picky about exactly what kind of role you want and make sure you find a position that’s right for you.
What will I be able to do after completing a DMI Qualification?- Utlilise a range practical skills and Knowledge:
After completing a DMI course you’ll have solidified your existing digital marketing knowledge as well as developing further in-depth practical knowledge about the digital industry as a whole and the various trends and channels within it, allowing you to take forward what you know into your workplace and apply a successful digital marketing strategy across a business.
In short you’ll be a highly qualified, experienced digital marketer.
On completing any DMI Qualfication you will be able to:
- Increase your website’s visibility through search engine optimization techniques.
- Drive the right traffic to your website through pay-per- click advertising.
- Execute social video & digital display campaigns.
- Capture, segment and manage email subscribers in order to plan and execute a successful email marketing campaign.
- Use suitable social media channels for different business goals and objectives.
- Measure and optimize your social media campaigns.
- Leverage mobile marketing for its micro-targeting advantages.
- Measure digital campaigns (Analyze and optimize your overall digital marketing activity).
- Create a formal, solid digital marketing strategy for your business
- Find your audience using the correct media channels
- Create powerful digital display campaigns
However, it can be easy to forget that Digital Marketing isn’t just one role. No two digital marketers will have the same job description because there are so many different elements to digital marketing and what you end up doing on a day to day basis can depend on your role and where your strengths lie.
The DMI Professional Digital Marketing Diploma:
The DMI’s Professional Diploma in Digital Marketing is their most comprehensive, generalsised digital marketing qualficattion designed to provide you with a wide digital marketing education. You’ll develop all the skills you need to target and connect with the right audiences, over a multitude of digital platforms allowing you to succeed in any digital role.
The qualification consists of 10 units covering:
- An Introduction to Digital Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Paid Search (PPC) with Google Ads
- YouTube and Display Advertising
- Email Marketing
- Website Optimisation
- Analytics Using Google Analytics
- Digital Marketing Strategy
Over the course of the qualfication, you will gain a solid foundation in digital marketing skills through a combination of dynamic video tutorials and practical learning activities covering the main concepts, techniques, and skills necessary for the development, planning, and implementation of an effective digital marketing campaign.
After completing the qualification you will be well-versed in the core purpose and methodology of digital marketing and after completing the course, you will be able to: