Who are the people and brands on the Global Industry Advisory Council who are endorsing the Digital Marketing Institute’s Qualifications?

What is the Global Industry Advisory Council?

When searching for the best possible qualification to help you move forward in your marketing career, it’s important to choose a course with an accreditor that has authority in the industry and proves this with validation from other respected marketing organisations.

After all, every accreditor is going to tell you their qualifications are the best, but you shouldn’t just take their word for it. The best accreditors of digital marketing courses will be able to prove that they are well-known and endorsed by key players in the marketing industry.

Worldwide industry validation and authority cannot come from just one or two individuals or brands, the top marketing accreditors will be able to prove that they have connections and influence throughout the marketing sector and are respected across multiple marketing brands.

The Digital Marketing Institute takes gaining recognition and respect from top marketing companies to a new level and rather than simply making connections they have formed a group of the worlds best marketing gurus in order to maintain the very best digital marketing knowledge and up to date thinking for their courses.

DMI meet with representatives from top global brands to help shape their qualifications in terms of content and delivery.

Known as the Global Industry Advisory Council, these ‘champions’ of marketing meet twice a year and pool their unique insights to help DMI create a syllabus that is a true blend of the most up to date technology and digital marketing thinking.

Best Practice:

Together these individuals and brands set a global benchmark for standards for the digital marketing industry and digital marketing training and provide the DMI with valuable feedback that allows them to design the most up to date and effective training courses.

At the centre of the Global Industry Advisory Council’s work is the identification of trends, both current and future, contributing to best practice advice and insights for professionals and the industry as a whole. This provides an idea of what the most effective educational framework would be to support the development and promotion of individual marketers and businesses and the industry as a whole.

The global advisory ‘champions’ are moving the digital marketing industry forward and bringing marketers themselves into the conversation.

GIAC Mission Statement:

“Drawing from the knowledge and experience of some of the most influential marketers, our courses and content reflect the latest developments and trends in the industry, ensuring the personal and professional growth of our students.”


The Global Industry Advisory Council is made up of representatives from the biggest and best global leadership companies and organizations that are at the forefront of business and consumer leadership, engagement and innovation in platforms, brands, agencies and influencer domains.

There are many members from top technology brands who are digital trend spotters and on the trail of newest & latest digital marketing ideas.

Some of the advisory council’s key member organisations include:

  • Google
  • IBM
  • Camelot
  • Airmeet
  • American Marketing Association
  • Microsoft
  • Hubspot
  • Meta
  • Linkedin
  • Kantar
  • NP Digital
  • Direct Line Group
  • Korn Ferry

More brands means more senior professionals and more industries represented plus more professional insights to help review, improve and validate DMI qualifications.

All members agree to the Global Industry Advisory Council’s Governance terms which are published and annually reviewed under confidential terms of engagement.

What’s more all GIAC members have the latest razor-sharp insights and can spot transformative opportunities a mile off!

In this way, through the GIAC, DMI has expanded its reach and scope across the globe. 

Meet the Advisory Council:

Global Digital Marketing “Influencers” – 

  • Neil Patel

o   A Digital marketing author, blogger and entrepreneur. 

o   He is one of the world’s leading influencers with millions of followers globally. 

o   He has been recognised by President Barack Obama as one of the top 100 entrepreneurs of our time.

o   Recently said to his millions of followers, that taking the DMI Pro (CDMP) course “is worth the money” you are investing 

  • Neal Schaffer

o   A recognized leader in helping businesses Maximize their Social Media potentials

o   He has helped small businesses to fortune 500 companies in Digital strategy

o   Author of multiple award winning Digital Marketing books

o   He was named 2 years running as a “Social Media Power Influencer” by Forbes

o   A Social Media business owner and consultant 

o   He is recognised as 1 of the top global keynote speakers on Digital Marketing and is a university educator.

  • Larry Kim  

o   is the CEO of MobileMonkey, a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger

o  He’s also the founder of WordStream, the World’s top PPC marketing software company.

o   He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), at Search Engine Land, and the US Search Awards.

o   He speaks at conferences across the country and globally each year, including Dreamforce, INBOUND, Pubcon, SMX, SearchLove, Social Media Marketing World, and hundreds of others.

Global Digital Marketing “Learning & Development” – 

  • Mark Kilens

o   VP of Content and Community at Drift where he leads the content, community, creative, and learning and development teams.

o    CMO of Airmeet

o   He is the former VP and founder of the Hubspot academy

o   Oversees Drift’s content strategy, L&D functions, and Drift’s RevGrowth and hypergrowth events.

o   Author of multiple articles & blogs

o   He is part of the Marketing Artificial Intelligence Institute

  • Amy Brooks 

o   Director, Partner Training & Certification at Facebook.

o   She is deeply passionate about helping people and businesses do great things with Facebook’s platforms, tools and resources.

o   Amy’s delivers innovative education solutions that are defining the future of advertising and marketing in a mobile-first world. 

o   Prior to joining Facebook, Amy worked at Cisco Systems and DA Consulting Group.

  • Tyrona (Ty) Heath 

o   Director of Marketing engagement of The B2B Institute at LinkedIn

o   a leading B2B marketer, speaker, author, athlete and community builder who explores these topics at the intersection of behavioral science, diversity, equity, inclusion and transformation

o  Marketers benefit from Ty’s marketing experience at Google Inc, consulting within IBM as a social business manager and leading her own B2B consulting practice where she authored “Marketers of Tomorrow: A Step-by-Step Toolkit for Inbound Marketing”.

o   Beyond marketing, Ty served as the President of LinkedIn’s Black Inclusion Group (BIG).

 Global Digital Marketing “Big Corporate / Tech Companies”- 

Brian Chau

  • Brian Chau

o   General Manager, E-Commerce, China, The Coca-Cola Co.

o   He leads the fastest growing online B2C for the Coca Cola system in China

o   He is an experienced General Manager with a demonstrated history of working in the food & beverage industry. 

o   He has close to 25 years of seasoned FMCG experiences in the region across different markets in Hong Kong, China and other Asia Pacific markets. 

o   Past roles encompass customer management, brand & channel marketing, commercial strategy and planning

o   He has worked with Heineken and Campbell Soup. 

  • Andrew Mortimer 

o   SVP, Global Partnerships at Sky.

o   Managing Partner, Aperto Partnership

o   He leads the client directorate with responsibility to build stronger relationships and help deliver advertisers’ business objectives.

o   He joined Sky in 2010 with responsibility for managing the UK’s largest advertising budget and most recently managed Sky’s media buying review.

  • Olivia Kearney

o   Chief Marketing Officer for Microsoft Ireland

o   15 plus years of international experience in the Tech and FMCG sectors 

o   She is now responsible for working across the entire Microsoft ecosystem to connect with technical and business audiences about the power of digital disruption.

Other Key Council Members “Global advisory champions”- 

  • Barry Thomas- Senior global commerce thought leader and consultant at Kantar the world’s leading data-driven analytics and brand consulting company
  • Brian Lavery- Manager of Performance X (Comparison Shopping Services EEA) at Google
  • Courtney Sembler- Senior manager at Hubspot
  • Julie Roehm- Chief Marketing and Experince Officer Party City
  • Gabe Villamizar- Marketing Director LucidChart

Lee Odden- CEO and Co-Founder TopRank Marketing

  • Keith Moor- Chief Marketing Officer, Camelot
  • Mark Evans- Managing Director of Marketing and Digital at Direct Line Group
  • Mia Mora- Global Head of Strategy and Operations at Google
  • Tom Kendall- Head of Digital Marketing EMEA
  • Sangram Vajre- Chief Evangelist and Co-Founder at Terminus
  • Frank Hattan- Global Head of Sales, Intertrust
  • Adara Bowen- VP of Growth, American Marketing Association
  • Colin Westcott-Pitt – Global CMO Glanbia Performance, Nutrition
  • Zachary Peikon- Principal Korn Ferry

Want to know more about the DMI courses available at MMC Learning?

Check out our further reading detailing course content, teaching, benefits and much more!

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