The world of digital marketing can be overwhelming to business owners and entrepreneurs perhaps entering for the first time. There are lots of options – from SEO to social media, content to conversion rate optimisation.
Business owners and entrepreneurs are already time starved because of the many and varied things they have to do on a daily basis. And they can believe, incorrectly, that they need lots of time and big budgets to compete online.
As a result, many choose to build cautiously hoping their business will evolve as time passes.
But with over 4.6bn people connected to the Internet (Digital 2021: Global Overview Report), you can’t afford to delay. Your ideal customers are out there… and they are probably looking for providers just like you.
So how do you make the most of the opportunity digital presents?
Here’s five ways to make a strong start.