Content & Conversion Marketing Summit Online
Wednesday, 16th March 2022
9.30am – 5pm (GMT)

Content & Conversion

Marketing Online Summit

THREE Brand New Live Virtual Masterclasses covering Content Strategy, Copy and Conversion.

Geraint Holliman
Mike Berry
Rene Power

Great content is the best sales tool in the world.
~ Marcus Sheridan

What is the Content & Conversion Marketing Summit?
KEY INFORMATION POINTS

What is the Content & Conversion Online Marketing Summit?

See a quick overview of this event below

An engaging and interactive experience built on tried and tested short bursts of presented content supported by interactive polls, topical case studies, breakout exercises and breakout groups as applicable.

Our delivery is second to none, as we are global leaders in providing Chartered Institute of Marketing accredited Marketing qualifications over the last 20 years.

  • Three virtual Masterclasses will be delivered in one day on 16th March 2022.

  • It is possible to sign-up for ONE, TWO, or ALL THREE virtual Masterclasses.

  • Masterclasses are conducted live on Zoom.

  • Three of the UK’s most respected thinkers have been invited to deliver virtual masterclasses on this topic so that you can benefit from their wisdom.

  • The cost of each Masterclass is £197, or you can enrol in all three for £497.

  • After the event, recordings and slides will be available in your private vault within the PIVOTAL Marketer Academy.

The agenda for the day – 16th March

  • 9.30am to 11.30am (GMT) – Masterclass ONE

  • 11.30am to 12.30pm (GMT) – Break

  • 12.30pm to 2.30pm (GMT) – Masterclass TWO

  • 2.30pm to 3pm (GMT) – Break

  • 3pm to 5pm (GMT) – Masterclass THREE

Masterclass ONE

Content Marketing Strategy Masterclass
Wednesday 16th March, 9.30 am – 11.30 pm (GMT) 

Discover the strategic role that content marketing plays in an organisation’s Marketing strategy by attending this Masterclass.

Content marketing is the glue that helps link many digital and traditional marketing activities from search and social media marketing to your website and events.

The quality of your content helps differentiate your brand and gain conversion, so having a coherent content strategy is becoming ever more important to future success.

  • Learn how to create a content marketing strategy for your company.
  • Ensure content marketing is planned and distributed to deliver effective propositions.
  • Plan content pieces to be used in a content marketing campaign.
  • Senior Marketers and Directors
  • Anyone responsible for content in their organisations
  • Anyone in senior Digital roles
  • Freelancers and consultants providing Digital Marketing services

A commercially-focused, board-level brand and digital marketing specialist. Fellow of the Chartered Institute of Marketing and a Chartered Marketer with extensive international experience in both client and agency-side roles including 14 years as agency Managing Director. Angel investor in several early-stage technology businesses.

Classically marketing trained and highly digitally literate with an MSc in Digital Marketing Communications majoring on B2B Content Marketing. Broad multi-sector, multi-channel experience across B2C and B2B operations including new business acquisition and existing client development.

Now working in consultancy roles on marketing operations transformation projects focusing on content marketing, brand planning and strategy together with marketing training and mentoring. He is the author of the academic paper ‘B2B Digital Content Marketing: marketers’ perceptions of best practice’ (JRIM November 2014).

Enrol onto Geraint Holliman’s Masterclass for £197
Enrol onto ALL THREE Masterclasses for £497

Masterclass TWO

Advanced Tactics for Writing Copy for Conversion on Websites
Wednesday 16th March, 12.30 pm – 2.30 pm (GMT)

Having good website copy is crucial to attracting and motivating website visitors.

You have to make your website better than “good”. Having GREAT website copy on your website is essential to attracting and encouraging website visitors to take action.

  • Customer journey and moments of truth
  • It is the words you use and how you use them
  • Persuade, engage, inform, and entertain website visitors
  • Gain trust in your products/brand and help prospects take advantage of your offers
  • Critical elements of an effective landing page
  • Writing headlines of the landing page v. strong CTAs
  • The trust indicators
  • User experience
  • Testing

If you are responsible for writing website content, blog posts, guest articles and press releases and feel that they could be working harder, this is the masterclass for you.

The tips, examples and exercises included in this masterclass will fast track your improvement in developing articles customers want to read.

In reality, you are most likely to be a marketing manager or communications professional who already has some experience and is looking to improve in this area.

MEET MIKE ► His purpose is to educate and train the marketers of today and tomorrow. Passionate about: digital, integrated and ROI.
AN AUTHOR ► He is author/ co-author of 4 books about integrated/ digital marketing
A LECTURER ► He has taught undergraduates and postgraduates at some of the world’s best business schools
A CONSULTANT ► He has worked with some of the world’s biggest brands and many SMEs and start-ups
A TRAINER IN (DIGITAL) MARKETING ► He draws on his knowledge and long experience to help professionals deepen and broaden their skills

Enrol onto Mike Berry’s Masterclass for £197
Enrol onto ALL THREE Masterclasses for £497

Masterclass THREE

Writing Copy for Conversion on Blogs
Wednesday 16th March, 3 pm – 5 pm (GMT)

A staggering 7.5m blog posts are published to the web every day. The search engine reach can be extraordinary if articles are written correctly and optimised.

How well are yours performing? If you need help in getting your content in front of more of the right people, this is the session for you.

In this all-new live masterclass from MMC Learning, you’ll learn how to create and structure your articles so customers spend more time on your website being convinced of your credentials – the pathway to building the necessary trust that leads to a transaction.

What does it cover?

  • Researching what to write
  • Writing headlines 
  • Structuring your articles
  • Writing clearly and specifically for the web
  • Getting creative with post types
  • Getting creative with copy
  • Making your articles “sticky”
  • Making sure articles are optimised for search engines.

Who is it for?

If you are responsible for writing website content, blog posts, guest articles and press releases and feel that they could be working harder, this is the masterclass for you. 

The tips, examples and exercises included in this masterclass will fast track your improvement in developing articles customers want to read.

In reality, you are most likely to be a marketing manager or communications professional who already has some experience and is looking to improve in this area.

Rene Power is MMC Learning’s contract Marketing Director, b2b marketing consultant and an accomplished trainer and speaker. He’s worked around the world in a 25 year career delivering marketing communications in a range of sectors including pharmaceuticals, oil and gas, building and construction, manufacturing, food industry, packaging and much more. 

Much of Rene’s work involves managing marketing communications for industrial and professional services businesses. He writes dozens of articles every month for MMC and clients and also integrates this work with website content, lead magnets, email, live events and more.  

Rene has been a guest lecturer at a number of UK universities, published Brilliant B2B Digital Marketing (2012-2018, now out of print) and has been both a guest blogger for Smart Insights and a panellist for BrightTalk and B2B Marketing amongst others.

Enrol onto Rene Power’s Masterclass for £197
Enrol onto ALL THREE Masterclasses for £497

Why invest your time and money in this event?
The future success of your Marketing campaigns and your Marketing skills

Content marketing is the glue that helps link many digital and traditional marketing activities from search and social media marketing to your website and events.

The quality of your content helps differentiate your brand and gain conversion, so having a coherent content strategy is becoming ever more important to future success.

It doesn’t matter what your role is, you will either need to understand Content Marketing Strategy or implement the tactics.

Across all parts of the customer journey and across different channels, content, copy, and conversion are essential skills. Commit to understanding these concepts at a deeper level if you want to become a stronger all-around Marketer.

Content marketing is no longer a numbers game. It’s a game of relevance,
~ Jason Miller

REGISTER BELOW TO GET STARTED
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Money-Back Guarantee​

We are so confident that you will love your learning experience that we have taken the risk away.

If you do not benefit from the knowledge delivered in the Masterclasses, we will give you a 100% refund.

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