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Become a Better Strategist

with Dr. Dave Chaffey

35 Video lessons covering Integrated Strategy and Digital Communications.

This course has previously sold for £800.
Access today for £27

Get access to Digital Strategy video lessons
with Dr. Dave Chaffey

What are you getting?

Over 30 On-demand Video Lessons to become Brilliant Strategist
Delivered by Dr. Dave Chaffey

Integrated Communication Strategy Sample

Discover how to integrate digital and traditional communications to create a plan for exploiting the opportunities of digital media and technology by watching bite-size videos.

Establish a digital communication strategy for an organisation.

Analyse the current market and digital communications capabilities of the organisation.

Develop a vision and goals for how the organisation will communicate digitally.

What do the video lessons cover?

  • Introduction to Integrated Communication Strategy
  • Customer Journey and Media Channels
  • The Opportunities of Digital Media
  • Structuring your plan
  • RACE Planning
  • Objective Setting
  • Setting objectives for communications
  • Google Analytics
  • Digital marketing strategy
  • Segmentation and targeting using digital
  • Defining your digital value proposition
  • Digital Governance
  • Technique SWOT – TOWs review
  • Race Tactics
  • Improve REACH and Media Effectiveness Review
  • Search marketing
  • Earned Media
  • Paid Media
  • Acquisition Planning
  • Increase Interaction
  • Customer journey analysis
  • Visitor and customer profiling
  • Content marketing matrix
  • Landing pages
  • Editorial planning
  • Increase Conversion and, Retargeting and Nurturing
  • Web personalization
  • Designing for mobile behaviour
  • Multichannel selling
  • Conversion rate optimization
  • Improved engagement & Customer onboarding
  • Customer web experience
  • Digital customer service
  • Social media communication
  • Introduction to Integrated Communication Strategy

  • Customer Journey and Media Channels
  • The Opportunities of Digital Media
  • Structuring your plan
  • RACE Planning
  • Objective Setting
  • Setting objectives for communications
  • Google Analytics
  • Digital marketing strategy
  • Segmentation and targeting using digital
  • Defining your digital value proposition
  • Digital Governance
  • Technique SWOT – TOWs review
  • Race Tactics
  • Improve REACH and Media Effectiveness Review
  • Search marketing
  • Earned Media
  • Paid Media
  • Acquisition Planning
  • Increase Interaction
  • Customer journey analysis
  • Visitor and customer profiling
  • Content marketing matrix
  • Landing pages
  • Editorial planning
  • Increase Conversion and, Retargeting and Nurturing
  • Web personalization
  • Designing for mobile behaviour
  • Multichannel selling
  • Conversion rate optimization
  • Improved engagement & Customer onboarding
  • Customer web experience
  • Digital customer service
  • Social media communication

Money Back Guarantee​

We are so confident that you will love your learning experience that we have taken the risk away.

Cancel within the first 7 days of receiving your course access details and we will give you a 100% refund.

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