Content Planning & Writing Masterclass with Rene Power

(This is not a webinar!)

3 Hours of DEEP DIVE Learning

Sign up to watch the replay.

Register your interest at the bottom of this page.

Content Planning & Writing Masterclass

Free to attend the replay for the next 7 days

Rene Power

Great content is the best sales tool in the world.
~ Marcus Sheridan

Content Management and Writing Copy for Blogs

A staggering 7.5m blog posts are published to the web every day. The search engine reach can be extraordinary if articles are written correctly and optimised.

How well are yours performing? If you need help in getting your content in front of more of the right people, this is the session for you.

In this all-new live masterclass from MMC Learning, you’ll learn how to create and structure your articles so customers spend more time on your website being convinced of your credentials – the pathway to building the necessary trust that leads to a transaction.

What does it cover?

  • Getting a plan set up
  • Researching what to write
  • Writing headlines 
  • Structuring your articles
  • Writing clearly and specifically for the web
  • Getting creative with post types
  • Getting creative with copy
  • Making your articles “sticky”
  • Making sure articles are optimised for search engines
  • Managing a contact plan.

Who is it for?

If you are responsible for writing website content, blog posts, guest articles and press releases and feel that they could be working harder, this is the masterclass for you. 

The tips, examples and exercises included in this masterclass will fast track your improvement in developing articles customers want to read.

In reality, you are most likely to be a marketing manager or communications professional who already has some experience and is looking to improve in this area.

Rene Power is MMC Learning’s contract Marketing Director, b2b marketing consultant and an accomplished trainer and speaker. He’s worked around the world in a 25 year career delivering marketing communications in a range of sectors including pharmaceuticals, oil and gas, building and construction, manufacturing, food industry, packaging and much more. 

Much of Rene’s work involves managing marketing communications for industrial and professional services businesses. He writes dozens of articles every month for MMC and clients and also integrates this work with website content, lead magnets, email, live events and more.  

Rene has been a guest lecturer at a number of UK universities, published Brilliant B2B Digital Marketing (2012-2018, now out of print) and has been both a guest blogger for Smart Insights and a panellist for BrightTalk and B2B Marketing amongst others.

Content marketing is no longer a numbers game. It’s a game of relevance,
~ Jason Miller

Register to watch the replay below.
Available for the next 7 days.

Register below image

Unlike other learning providers, this is not a superficial webinar
We are going DEEP with the Jedi Masters
5 Hours of Learning