Content Planning & Creation Masterclass with Rene Power

(This is not a webinar!)

2 Hours of DEEP DIVE Learning

Register your interest at the bottom of this page.

Content Planning & Creation Masterclass

2nd February, 2023 (12:00 PM GMT)

Rene Power

Great content is the best sales tool in the world.
~ Marcus Sheridan

Content Management and Creation – Planning, writing and repurposing

A staggering 7.5m blog posts are published to the web every day. The search engine reach can be extraordinary if articles are written correctly and optimised.

How well are yours performing? And how are you reusing this content to market yourself in other highly important areas.

If you need help in getting your content in front of more of the right people, this is the session for you.

In this all-new live masterclass from MMC Learning, you’ll learn why long form matters, how to create and structure content, and implement a varied yet consistent content marketing plan that build trust and delivers on strategic goals.

What does it cover?

  • Why you need to start with long form content
  • Getting a plan set up
  • Researching what to write
  • Writing headlines 
  • Structuring your articles
  • Writing clearly and specifically for the web
  • Getting creative and reusing with post types
  • Getting creative with copy and content
  • Making the most of your content with repurposing.
  • Repurposing long form content for modern marketing.
  • Using technology (AI) to efficiently create and distribute content.

Who is it for?

If you are responsible for writing website content, blog posts, guest articles and press releases and feel that they could be working harder, this is the masterclass for you. 

The tips, examples and exercises included in this masterclass will fast track your improvement in developing articles customers want to read.

In reality, you are most likely to be a marketing manager or communications professional who already has some experience and is looking to improve in this area.

  • Rene Power is the driving force behind MMC Learning’s mission to educate 70K marketers by 2025. As the Chief Marketing Officer, he spearheads innovative strategies that transform professionals into marketing powerhouses.
  • With a dynamic career spanning 25 years and a diverse background in various industries, Rene brings a wealth of experience and expertise to the table.
  • A captivating consultant and trainer, Rene has traveled the world delivering marketing communications solutions and elevating the careers of countless professionals.
  • A prolific writer and thought leader, Rene consistently contributes insightful articles and integrates his work with website content, lead magnets, email campaigns, and live events, making him a well-rounded marketing expert.
  • Recognized as an authority in B2B marketing, Rene has shared his wisdom as a guest lecturer at leading UK universities, published the book “Brilliant B2B Digital Marketing,” and served as a panelist for prominent events such as Smart Insights, BrightTalk, and B2B Marketing.
 

Content marketing is no longer a numbers game. It’s a game of relevance,
~ Jason Miller

Register now to join us live on Tuesday 2nd February.
12:00 PM GMT.

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We will NOT spam you and it is easy for you to opt-out at any time.

This is more than a webinar, it is a deep dive into how to create enduring and consistent content marketing strategy.
A live 2 hour session with lots of immediately actionable information.