With this module, you can take both a traditional and digital approach to strategic planning. Learn integration of digital strategy, frameworks, models, and techniques in marketing planning – achieving competitive advantage throughout.
You will be able to recognise and apply situation analysis techniques. Assess the external and internal environments that enable effective decision-making.
You will be able to apply all stages of the marketing planning process, from auditing, to making strategic decisions, to implementing plans across traditional and digital channels.
In addition, you will learn how to manage and monitor employee resources in order to meet strategic marketing goals.