Content Strategy & Planning Online Masterclass

(This is not a webinar!)

5 Hours of DEEP DIVE Learning

This Masterclass has ended.

Replays and new live date coming soon.

Register your interest at the bottom of this page.

Content Strategy Masterclass

Free to Attend Live Online

TWO Live Virtual Masterclasses
covering Content Strategy, Planning and Conversion.

Geraint Holliman
Rene Power

Great content is the best sales tool in the world.
~ Marcus Sheridan

What is the Content Marketing Strategy Masterclass Series?
KEY INFORMATION POINTS

See a quick overview of this event below

An engaging and interactive experience built on tried and tested short bursts of presented content supported by interactive polls, topical case studies, breakout exercises and breakout groups as applicable.

Our Masterclasses are second to none delivered by Masters in their fields. MMC are global leaders in providing Chartered Institute of Marketing accredited qualifications over the last 20 years.

  • Masterclasses are conducted live on Zoom and YouTube.

  • Two of the UK’s most respected thinkers have been invited to deliver virtual masterclasses on this topic so that you can benefit from their wisdom.

  • The cost of each Masterclass is FREE to attend live and you can purchase tickets (Gold/VIP) to get additional features.

  • For ticket holders, after the event, recordings and slides will be available in your private vault within the PIVOTAL Marketer Academy. Register on the form at the bottom of this page to view the additional options.

The agenda for the day

  • 10.00am to 12.30am (BST) – Masterclass ONE

  • 12.30am to 1.30pm (BST) – Break

  • 1.30pm to 4.00pm (BST) – Masterclass TWO

  • 4.00pm (BST) – Close

Masterclass ONE

Content Marketing Strategy Masterclass

Discover the strategic role that content marketing plays in an organisation’s Marketing strategy by attending this Masterclass.

Content marketing is the glue that helps link many digital and traditional marketing activities from search and social media marketing to your website and events.

The quality of your content helps differentiate your brand and gain conversion, so having a coherent content strategy is becoming ever more important to future success.

  • Learn how to create a content marketing strategy for your company.
  • Ensure content marketing is planned and distributed to deliver effective propositions.
  • Plan content pieces to be used in a content marketing campaign.
  • Senior Marketers and Directors
  • Anyone responsible for content in their organisations
  • Anyone in senior Digital roles
  • Freelancers and consultants providing Digital Marketing services

A commercially-focused, board-level brand and digital marketing specialist. Fellow of the Chartered Institute of Marketing and a Chartered Marketer with extensive international experience in both client and agency-side roles including 14 years as agency Managing Director. Angel investor in several early-stage technology businesses.

Classically marketing trained and highly digitally literate with an MSc in Digital Marketing Communications majoring on B2B Content Marketing. Broad multi-sector, multi-channel experience across B2C and B2B operations including new business acquisition and existing client development.

Now working in consultancy roles on marketing operations transformation projects focusing on content marketing, brand planning and strategy together with marketing training and mentoring. He is the author of the academic paper ‘B2B Digital Content Marketing: marketers’ perceptions of best practice’ (JRIM November 2014).

Masterclass TWO

Content Planning for Writing Copy for Blogs

A staggering 7.5m blog posts are published to the web every day. The search engine reach can be extraordinary if articles are written correctly and optimised.

How well are yours performing? If you need help in getting your content in front of more of the right people, this is the session for you.

In this all-new live masterclass from MMC Learning, you’ll learn how to create and structure your articles so customers spend more time on your website being convinced of your credentials – the pathway to building the necessary trust that leads to a transaction.

What does it cover?

  • Getting a plan set up
  • Researching what to write
  • Writing headlines 
  • Structuring your articles
  • Writing clearly and specifically for the web
  • Getting creative with post types
  • Getting creative with copy
  • Making your articles “sticky”
  • Making sure articles are optimised for search engines
  • Managing a contact plan.

Who is it for?

If you are responsible for writing website content, blog posts, guest articles and press releases and feel that they could be working harder, this is the masterclass for you. 

The tips, examples and exercises included in this masterclass will fast track your improvement in developing articles customers want to read.

In reality, you are most likely to be a marketing manager or communications professional who already has some experience and is looking to improve in this area.

Rene Power is MMC Learning’s contract Marketing Director, b2b marketing consultant and an accomplished trainer and speaker. He’s worked around the world in a 25 year career delivering marketing communications in a range of sectors including pharmaceuticals, oil and gas, building and construction, manufacturing, food industry, packaging and much more. 

Much of Rene’s work involves managing marketing communications for industrial and professional services businesses. He writes dozens of articles every month for MMC and clients and also integrates this work with website content, lead magnets, email, live events and more.  

Rene has been a guest lecturer at a number of UK universities, published Brilliant B2B Digital Marketing (2012-2018, now out of print) and has been both a guest blogger for Smart Insights and a panellist for BrightTalk and B2B Marketing amongst others.

Why invest your time and money in this event?
The future success of your Marketing campaigns and your Marketing skills

Content marketing is the glue that helps link many digital and traditional marketing activities from search and social media marketing to your website and events.

The quality of your content helps differentiate your brand and gain conversion, so having a coherent content strategy is becoming ever more important to future success.

It doesn’t matter what your role is, you will either need to understand Content Marketing Strategy or implement the tactics.

Across all parts of the customer journey and across different channels, content, copy, and conversion are essential skills. Commit to understanding these concepts at a deeper level if you want to become a stronger all-around Marketer.

Content marketing is no longer a numbers game. It’s a game of relevance,
~ Jason Miller

This Masterclass has ended.

Replays and new live event coming soon.

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Unlike other learning providers, this is not a superficial webinar
We are going DEEP with the Jedi Masters
5 Hours of Learning