Content Strategy Masterclass with Geraint Holliman

(This is not a webinar!)

3 Hours of DEEP DIVE Learning

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Content Strategy Masterclass

Free to attend the replay for the next 7 days

Geraint Holliman

Great content is the best sales tool in the world.
~ Marcus Sheridan

Agenda

Content Strategy Masterclass

Discover the strategic role that content marketing plays in an organisation’s Marketing strategy by attending this Masterclass.

Content marketing is the glue that helps link many digital and traditional marketing activities from search and social media marketing to your website and events.

The quality of your content helps differentiate your brand and gain conversion, so having a coherent content strategy is becoming ever more important to future success.

  • Learn how to create a content marketing strategy for your company.
  • Ensure content marketing is planned and distributed to deliver effective propositions.
  • Plan content pieces to be used in a content marketing campaign.
  • Senior Marketers and Directors
  • Anyone responsible for content in their organisations
  • Anyone in senior Digital roles
  • Freelancers and consultants providing Digital Marketing services

A commercially-focused, board-level brand and digital marketing specialist. Fellow of the Chartered Institute of Marketing and a Chartered Marketer with extensive international experience in both client and agency-side roles including 14 years as agency Managing Director. Angel investor in several early-stage technology businesses.

Classically marketing trained and highly digitally literate with an MSc in Digital Marketing Communications majoring on B2B Content Marketing. Broad multi-sector, multi-channel experience across B2C and B2B operations including new business acquisition and existing client development.

Now working in consultancy roles on marketing operations transformation projects focusing on content marketing, brand planning and strategy together with marketing training and mentoring. He is the author of the academic paper ‘B2B Digital Content Marketing: marketers’ perceptions of best practice’ (JRIM November 2014).

Content marketing is no longer a numbers game. It’s a game of relevance,
~ Jason Miller

Register to watch the replay.
Available for the next 7 days.

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Unlike other learning providers, this is not a superficial webinar
We are going DEEP with the Jedi Masters
3 Hours of Learning