The Content Strategy, Creation and AI Mastermind
In 6 weeks, you will have your content strategy and management plan completed
Course Starts 20th February 2023
Register your place today
“Tactics without strategy is the noise before defeat” – Sun Tzu
Crack your Content Mastermind
The 6 Week Content Strategy, Creation and AI Mastermind
Week 1: Onboarding
Week 2: Digging into your customers world
Week 3: Mapping content to buyer journey
Week 4: Creating content pillars
Week 5: Creating and managing content marketing
Week 6: Utilising AI technologies to efficiently create and distribute content
“Great content is the best sales tool in the world.”
~ Marcus Sheridan
What is the CRACK your CONTENT Mastermind?
The 6 Week Content Marketing Incubator
KEY INFORMATION POINTS
See a quick overview of this event below
This mastermind will assist you with creating a Content Strategy and a plan for implementation on Digital Marketing Channels for your organisation..
Live 90 minute interactive sessions are held twice a week at a time to suit the delegate group
Two of the UK’s most respected thinkers have been invited to run the live sessions and feedback so that you can benefit from their wisdom.
Over the course of six weeks, ten live sessions will take place.
You can get direct feedback on your work during the sessions.
Learn how to create a content marketing strategy for your company.
Ensure content marketing is planned and distributed to deliver effective propositions.
Plan content pieces to be used in a content marketing campaign.
- Learn how to use emerging AI technologies to create more efficiently
Top level agenda for the 6 weeks
Week 1: Onboarding
Week 2: Digging into your customers world
Week 3: Mapping content to buyer journey
Week 4: Creating content pillars
Week 5: Creating and managing content marketing
- Week 6: Utilising AI technologies to efficiently create and distribute content
See further breakdown
- Access the Slack channel
- Introductions
- Attend welcome session
- Masterclass recap
- Download/print workbook
Session ONE – Live tuition and Q&A
- Rise of the self-directed buyer
- Understanding what matters to customers
- What questions do they have?
- How does the competition do it?
- The buyers journey
- Activity one – set task with content template/s.
Session TWO – Live session and Q&A
- Dig into specifics of sources of information and fact-finding, evaluating competitor messaging, tone and assets and how to organise it.
- Reviewing progress on plans, offering feedback
- Activity two – set task with blank template/s
Time investment: 4-5 hours
Session THREE – Live and hot seat
- Mapping content to buyer journey
- Activity 3 – set task with template
Session FOUR – Live and hot seats
- Discuss specific types of content
- Review progress on plans and get feedback
- Activity 4 – Set task with blank template.
Time investment: 4-5 hrs
Session FIVE – Working session with feedback
- Create your content pillars and topics framework
- Activity 5 – set task with blank template
Session SIX – Live clinic and hot seats
- Review progress on plans and get live feedback
- Activity 6 – set further task with template
Time investment: 4-5 hrs
Session SEVEN – Feedback session and hot seats
- Content engine and hero assets
- Feedback activity
Session EIGHT – Live clinic and hot seats
- Discuss specific content
- Reviewing progress on hero assets – examples of buyer guides
- Activity review
Session NINE:
- Choosing and using AI technologies
- AI best practice
- AI activity / task
Session TEN:
- Review progress on plans and get live feedback
Who are the Mastermind Presenters & Mentors?
Geraint Holliman
A commercially-focused, board-level brand and digital marketing specialist. Fellow of the Chartered Institute of Marketing and a Chartered Marketer with extensive international experience in both client and agency-side roles including 14 years as agency Managing Director. Angel investor in several early-stage technology businesses.
Classically marketing trained and highly digitally literate with an MSc in Digital Marketing Communications majoring on B2B Content Marketing. Broad multi-sector, multi-channel experience across B2C and B2B operations including new business acquisition and existing client development.
Now working in consultancy roles on marketing operations transformation projects focusing on content marketing, brand planning and strategy together with marketing training and mentoring. He is the author of the academic paper ‘B2B Digital Content Marketing: marketers’ perceptions of best practice’ (JRIM November 2014).
Rene Power
Rene Power is MMC Learning’s contract Marketing Director, b2b marketing consultant and an accomplished trainer and speaker. He’s worked around the world in a 25-year career delivering marketing communications in a range of sectors including pharmaceuticals, oil and gas, building and construction, manufacturing, food industry, packaging and much more.
Much of Rene’s work involves managing marketing communications for industrial and professional services businesses. He writes dozens of articles every month for MMC and clients and also integrates this work with website content, lead magnets, email, live events and more.
Rene has been a guest lecturer at a number of UK universities, published Brilliant B2B Digital Marketing (2012-2018, now out of print) and has been both a guest blogger for Smart Insights and a panelist for BrightTalk and B2B Marketing amongst others.
Why invest your time and money?
The future success of your Marketing campaigns and your Marketing skills
Content marketing is the glue that helps link many digital and traditional Marketing activities from search and social media marketing to your website and events.
The quality of your content helps differentiate your brand and gain conversion, so having a coherent content strategy is becoming ever more important to future success.
It doesn’t matter what your role is, you will either need to understand Content Marketing Strategy or implement the tactics.
Across all parts of the customer journey and across different channels, content, copy, and conversion are essential skills. Commit to understanding these concepts at a deeper level if you want to become a stronger all-around Marketer.
“Content marketing is no longer a numbers game. It’s a game of relevance,”
~ Jason Miller
What do you get?
Geraint will conduct four live sessions on content strategy worth £900
Creating a plan with Rene worth £750 over six live hot seat sessions
Candidate engagement, accountability, and peer-to-peer feedback with a pop-up community worth £450
Including all recordings (10+ hours and more) worth £300
Template for creating interactive content for the buyer journey, valued at £90
The Interactive Mapping Content Template is worth £90.
A planning template worth £90 for your Content Pillars
Interactive Content Engine Template worth £85
Hero Asset Template worth £75
TOTAL VALUE = £2,830
If you want your company to be invoiced, let us know on qualifications@mmclearning.com
PRICING
Enrolment deadline:
14 day money-back guarantee.
No financial risk to you – if you find this course is not right for you, we will give you a 100% refund, no questions asked.