The Content Strategy Mastermind

In 4 weeks, you will have your content strategy and management plan completed


September 2022

“Tactics without strategy is the noise before defeat” – Sun Tzu

Crack your Content Mastermind

The 4 Week Content Marketing Incubator

Week 1: Digging into your customers world
Week 2: Mapping content to buyer journey
Week 3: Creating content pillars
Week 4: Creating and managing content marketing

Geraint Holliman
Rene Power

Great content is the best sales tool in the world.
~ Marcus Sheridan

What is the CRACK your CONTENT Mastermind?
The 4 Week Content Marketing Incubator
KEY INFORMATION POINTS

See a quick overview of this event below

This mastermind will assist you with creating a Content Strategy and a plan for implementation on Digital Marketing Channels for your organisation..

  • Live interactive sessions & clinics are conducted live on Zoom, Tuesdays and Thursdays.

  • Two of the UK’s most respected thinkers have been invited to run the live sessions and feedback so that you can benefit from their wisdom.

  • Over the course of four weeks, eight live sessions will take place.

  • You can get direct feedback on your work during the sessions.

  • Learn how to create a content marketing strategy for your company.

  • Ensure content marketing is planned and distributed to deliver effective propositions.

  • Plan content pieces to be used in a content marketing campaign.

Top level agenda for the 4 weeks

  • Week 1: Digging into your customers world

  • Week 2: Mapping content to buyer journey

  • Week 3: Creating content pillars

  • Week 4: Creating and managing content marketing

See further breakdown

Session ONE – Live tuition and Q&A

  • Rise of the self-directed buyer
  • Understanding what matters to customers
  • What questions do they have?
  • How does the competition do it?
  • The buyers journey
  • Activity one – set task with content template/s.

Session TWO – Live session and Q&A

  • Dig into specifics of sources of information and fact-finding, evaluating competitor messaging, tone and assets and how to organise it.
  • Reviewing progress on plans, offering feedback
  • Activity two – set task with blank template/s

Time investment: 4-5 hours

Session THREE – Live and hot seat

  • Mapping content to buyer journey
  • Activity 3 – set task with template

Session FOUR – Live and hot seats

  • Discuss specific types of content
  • Review progress on plans and get feedback
  • Activity 4 – Set task with blank template.

Time investment: 4-5 hrs

Session FIVE – Working session with feedback

  • Create your content pillars and topics framework
  • Activity 5 – set task with blank template

Session SIX – Live clinic and hot seats

  • Review progress on plans and get live feedback
  • Activity 6 – set further task with template

Time investment: 4-5 hrs

Session SEVEN – Feedback session and hot seats

  • Content engine and hero assets
  • Feedback activity

Session EIGHT – Live clinic and hot seats

  • Discuss specific content
  • Reviewing progress on hero assets – examples of buyer guides
  • Activity review

Who are the Mastermind Presenters & Mentors?

Geraint Holliman

A commercially-focused, board-level brand and digital marketing specialist. Fellow of the Chartered Institute of Marketing and a Chartered Marketer with extensive international experience in both client and agency-side roles including 14 years as agency Managing Director. Angel investor in several early-stage technology businesses.

Classically marketing trained and highly digitally literate with an MSc in Digital Marketing Communications majoring on B2B Content Marketing. Broad multi-sector, multi-channel experience across B2C and B2B operations including new business acquisition and existing client development.

Now working in consultancy roles on marketing operations transformation projects focusing on content marketing, brand planning and strategy together with marketing training and mentoring. He is the author of the academic paper ‘B2B Digital Content Marketing: marketers’ perceptions of best practice’ (JRIM November 2014).

Rene Power

Rene Power is MMC Learning’s contract Marketing Director, b2b marketing consultant and an accomplished trainer and speaker. He’s worked around the world in a 25-year career delivering marketing communications in a range of sectors including pharmaceuticals, oil and gas, building and construction, manufacturing, food industry, packaging and much more.

Much of Rene’s work involves managing marketing communications for industrial and professional services businesses. He writes dozens of articles every month for MMC and clients and also integrates this work with website content, lead magnets, email, live events and more.

Rene has been a guest lecturer at a number of UK universities, published Brilliant B2B Digital Marketing (2012-2018, now out of print) and has been both a guest blogger for Smart Insights and a panelist for BrightTalk and B2B Marketing amongst others.

Why invest your time and money?
The future success of your Marketing campaigns and your Marketing skills

Content marketing is the glue that helps link many digital and traditional Marketing activities from search and social media marketing to your website and events.

The quality of your content helps differentiate your brand and gain conversion, so having a coherent content strategy is becoming ever more important to future success.

It doesn’t matter what your role is, you will either need to understand Content Marketing Strategy or implement the tactics.

Across all parts of the customer journey and across different channels, content, copy, and conversion are essential skills. Commit to understanding these concepts at a deeper level if you want to become a stronger all-around Marketer.

Content marketing is no longer a numbers game. It’s a game of relevance,
~ Jason Miller

What do you get?
Extreme Value!

  • Geraint will conduct four live sessions on content strategy worth £900

  • Creating a plan with Rene worth £750 over four live hot seat sessions

  • Candidate engagement, accountability, and peer-to-peer feedback with a pop-up community worth £450

  • Including all recordings (8 hours and more) worth £300

  • Template for creating interactive content for the buyer journey, valued at £90

  • The Interactive Mapping Content Template is worth £90.

  • A planning template worth £90 for your Content Pillars

  • Interactive Content Engine Template worth £85

  • Hero Asset Template worth £75

TOTAL VALUE = £2,830

Join the beta cohort for only £997.

24 Places available.

If you want your company to be invoiced, let us know on qualifications@mmclearning.com

Interested? Find out more by tapping the button below.

Register Your Interest

Ready to enrol? Tap below to join. 

Book Your Place Online (£997)