Fractal Friday Digital Marketing Round Up #12
Friday inspiration and essential content from the world of MMC Learning.
What link is most relevant to you and why? Reply and let us know.
THOUGHT FOR THE WEEK:
“You only have to do a few things right in your life so long as you don’t do too many things wrong.” – Warren Buffett
FROM MMC: TALKING MARKETS NOT MARKETING: HOW MARKETERS CAN ADD VALUE TO THEIR ORGANISATIONS AND NOT END UP LIKE BLOCKBUSTER OR KODAK
The second part of our series talking marketing strategy with Angela Hatton – marketing consultant, trainer and published author – has been published today.
This 11 minute transcripted video sees Angela and MMC’s Rene Power discussing who is responsible for revenue in an organisation, why good brands go bust and the critical difference between marketing and market development.
Read and watch here
FROM THE WEB: ALTERNATIVES TO GOOGLE ALERTS
Do you use Google Alerts? Does it help you unearth new content or keep on top of mentions of your company?
It can be glitchy and actually went down last week. Check out this post that offers other ways to keep those important alerts coming.
Read more here
JOIN THE PIVOTAL MARKETER COMMUNITY ON FACEBOOK
New seasons of Live Talks are coming soon. Join now, it’s a great place to ask questions, seek out support and get feedback on your own marketing.
FROM MMC: NEXT CIM INTAKE IS 25 OCTOBER
Our next intake for Level 4 Certificate in Professional Marketing & Digital Marketing, Level 6 Diploma in Professional Marketing & Digital Marketing and Level 7 Marketing Leadership Programme marketing qualifications in conjunction with CIM kicks off next week 25th October.
If you’d like to learn more about what is involved in studying for and achieving a professional qualification with CIM, click here.
FROM THE WEB: ESTABLISHING THOUGHT LEADERSHIP USING LINKEDIN
Great tips on optimising your profile and using your content to reach your ideal audience.
(Don’t forget to add a few new connections daily too).
Read more here
FROM MMC: WHY DO SOME MARKETING COURSES AND QUALIFICATIONS COST MORE THAN OTHERS?
Price can be a significant factor for many learners – whether they are funding a course themselves or if it is being subsidised by an employer. But price can be a hugely confusing aspect of comparing different course options.
In this new post we take an objective view of why prices differ across providers and offer EIGHT areas you need to be assessing BEFORE making your course decision.
Read more here
ICYMI: NEED COACHING RATHER THAN QUALIFICATIONS?
We have hundreds of 1:1 discovery calls every month as people inquire about our training and qualification products.
And we’ve realised that a good number don’t actually want or need a qualification.
They want the knowledge. They want the sounding board. They want to know they are making the right decisions and investments.
So we soft launched a new MMC offer last week.
Check it out here if you missed it.
IF YOU WERE RE-NAMING FACEBOOK GROUP, WHAT WOULD YOU CALL IT?
It’s happening next week as Facebook looks to distance itself from “social”.
Hit reply after reading the story and give us your idea. Positive and creative concepts may be shared in a social media post next week.
Read more here.
What was your favourite link?
Until next time.