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Fractal Friday Digital Marketing Round Up #13

Friday inspiration and essential content from the world of MMC Learning.

What link is most relevant to you and why? Reply and let us know.

THOUGHT FOR THE WEEK:

“You can get everything in life you want if you will just help enough other people get what they want.” – Zig Ziglar

FROM MMC: HOW TO STAY ON TOP OF MARKET CHANGES, LOOK FOR OPPORTUNITIES AND BUILD COMPETITIVE ADVANTAGE

The third part of our session with Angela Hatton, marketing consultant, trainer and published author and MMC’s Rene Power is now live on the blog.

In this nine minute video they discuss

  • Looking at market changes to find opportunities
  • Communicating the value of marketing back to the board
  • Understanding competitors and competitive advantage and
  • The overlooked power of annual reports.

Read and watch here

FROM THE WEB: FIVE EASY WAYS TO CURATE CONTENT FOR SOCIAL MEDIA

Content curation (like parts of this email) is a great way to ensure you can publish a steady stream of social media content and build profile through association without having to create it from scratch.

Read how here

FROM MMC: MSc IN DIGITAL MARKETING APPLICATIONS ARE OPEN

Our next MSc in Digital Marketing intake, in conjunction with Manchester Metropolitan University is in January 2022 and is strictly application only.

If you’d like to learn more about what is involved in studying for and achieving a Masters, access this free on demand webinar where we discuss frequently asked questions with tutors and course directors.

Access the webinar here.

Or email us to find out more about the application process.

FROM THE WEB: MANIPULATING CUSTOMERS… ETHICALLY

More companies are “nudging” customers towards products or services. But nudges — changes in how choices are presented or set up to influence people to select specific ones — can have troubling consequences.

Read more here

FROM MMC: WHICH CHARTERED INSTITUTE OF MARKETING STUDY CENTRES ARE THE BEST FOR Y